Act-On Brings the Waze™¹ Experience to B2B Marketing Automation with Adaptive Journeys™ Powered by Machine Learning

Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced a vision to enable marketers to easily implement an adaptive marketing strategy for their business. Act-On is showcasing a strategy and technology platform that will enable marketers to connect with their buyers and customers in more personalized ways through Adaptive Journeys. The Act-On platform can recognize behaviors, preferences, and interests, and use that data to automatically adapt the message, the timing, and the delivery channel for more customized engagements.