Relationships between companies play a huge role. Various collaborations, joint promotions, access to exclusive products, promo codes, and other unique suggestions open new opportunities for a company.
Firstly, the number of customers will increase. Users like to get all the benefits in one place. It's convenient.
Secondly, the company's significance in the niche increases. Based on psychology, users trust companies that work with established brands more. Thus, on an emotional level, they put a company and a well-known brand on the same level.
Where to search for B2B partners? There are several possible options:
Personal recommendation
The method will work for companies that have been in the niche for some time. A personal recommendation is still one of the most powerful tools for creating new partnerships. Create every opportunity to get your company recommended to others. Word of mouth still works great.
Perfect online representation
All social networks, websites, blogs, and forums of the company need to be in order. They should be easy to use and, of course, updated. If a significant partner faces a cheap uncomfortable site or social network with old posts, most likely cooperation won't take place, even if excellent conditions will be suggested.
Account-Based Marketing (aka Key Account Marketing)
It is a search and tracking of key clients. Here it is necessary to develop a step-by-step strategy:
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Identify the target partner (it may be the whole company)
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Find the contacts
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Create a unique selling proposition based on the needs of the potential partner
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Implementing the collaboration
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Performance measurement
Attending niche conferences
The importance of conferences should not be forgotten. It is a place of direct contact with current or potential partners. Here it is essential to understand that key partners are unlikely to meet among the booths in the exposition area. Pre-parties, after-parties, and VIP areas should be attended. Meetings in such places can have an enormous boost to further business development.
AdCombo is a CPA network of 100,000 affiliates, who generate over 1 billion clicks a day across the globe. They provide thousands of exclusive offers in low competition markets across more than 12 niches.