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Affinity Announces New Executive Leaders

New Executive Leaders
Affinity, a relationship intelligence platform for dealmakers, has hired Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design from Robinhood and Showpad.

Deno has over 15 years of SaaS experience, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity's velocity sales organization and will continue to execute strategy in the venture capital, investment banking, and private equity sectors, as well as investigate new market opportunities.

In his new role, Bessel will be in charge of the company's future product design from start to finish, aiming for a consistent, engaging experience across Affinity's brand and product. He led the team to an award-winning corporate rebranding in his first year at Robinhood.

“Over the past few years, we’ve seen exponential growth across relationship-driven industries,” said Ray Zhou, Co-CEO and Co-founder at Affinity, in a statement.

“Over the past few years, we’ve seen exponential growth across relationship-driven industries,” said Ray Zhou, Co-CEO and Co-founder at Affinity, in a statement. “As we enter our next stage of growth, we are excited to welcome Dustin and Rich to our executive team. Their strong track records of driving revenue growth and designing world-class products at leading technology companies will be critical as we scale to meet growing market demand.”

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