On March 13, 2023, Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B Content Intelligence platform, to deliver a comprehensive solution for optimizing and managing the complete marketing process. This partnership will enable their clients to enhance their brand experience and boost revenue by providing engaging, AI-driven audience engagement insights.
The new partnership combines Aprimo's expertise in content operations with PathFactory's emphasis on content measurement and optimization to provide businesses with an all-inclusive solution for delivering qualified leads, improved experiences, and increased revenue.
Key features of this integration consist of the following:
-
Curated content from digital asset management (DAM) solution to rapidly build intuitive customer journeys
-
Intuitive user interface and search capabilities to streamline strategy, workflow, brand asset access, and campaign planning across channels.
-
AI-driven decision-making capabilities with customers' consumption behavior data to drive better results.
The collaboration also provides AI-powered content analysis, meaningful metadata, and contextually relevant recommendations depending on target audience interests and behaviors. Changes in Aprimo will also automatically update all PathFactory experiences, eliminating the need for manual asset updates and audits. This will save companies money and time while ensuring governance and self-sufficiency throughout the content creation process.
CEO and President of PathFactory, Dev Ganesan, shared, "Today's marketers face the challenge of delivering the hyper-personalized experiences that buyers demand, at the speed they expect." He added, "The combined strengths of Aprimo and PathFactory solve this problem by providing an integrated approach to content creation and management, insights, and activation – delivering both speed and results for companies to meet and exceed those expectations."
(Source – Business Wire)
About Aprimo
Aprimo, a Chicago-based company, offers digital asset management and work management solutions to help teams drive business outcomes and reach customers through compelling content and marketing strategies. Its powerful content operations platform gives organizations a single source of truth to optimize how they design, develop, govern, and offer exceptional brand experiences at scale. The company combines breakthroughs in artificial intelligence and machine learning with continuous product innovation and the power of its people to make composable content operations a reality for its customers, empowering them to stay ahead in a rapidly evolving digital landscape.
About PathFactory
PathFactory is a trusted provider of intelligent content experiences for leading enterprise and mid-market B2B companies based in Toronto, Ontario. By leveraging insights and automation, it enables B2B buyers to seamlessly connect with content across the buyer journey, accelerating nurture and improving win rates. Recently recognized among North America's Technology Fast 500 and Canada's Technology Fast 50 companies by Deloitte, the company has also been named a 2019 Cool Vendor in Technology Marketing by Gartner and a Top-Rated Award Winner in Content Marketing Software by TrustRadius for 2019 and 2020.