Account Based Data

AskNicely Launches Benchmark Program Empowering Service Businesses to Level Up Their Customer Experience

AskNicely | June 28, 2022

Benchmark Program
AskNicely, a leader in customer experience software for service businesses, today announced the launch of a free CX benchmark program for service businesses. Beginning with a quick set of questions, an AskNicely CX expert delivers a personalized analysis to service business leaders —based on results from the AskNicely 2022 State of Frontline Study—revealing where they stand against CX leaders and specific actions they can take to improve CX and ultimately drive improved revenue growth, customer retention, and employee engagement.

“We know that service businesses need to move fast with their limited budgets and resources. So this is not your typical CX benchmark - nobody has the time for a weeks-long analysis and multi-year improvement plan that probably won’t deliver results,” says AskNicely Founder and CEO Aaron Ward.

“We know that service businesses need to move fast with their limited budgets and resources. So this is not your typical CX benchmark - nobody has the time for a weeks-long analysis and multi-year improvement plan that probably won’t deliver results,” says AskNicely Founder and CEO Aaron Ward. “Services businesses committed to improving their customer experience can now start with our free benchmarking program to figure out where to get started today. And they will see real-world estimates of return on investment in revenue, customer experience, and employee efficiency from making these changes. Our team of CX experts will then work with them to implement a path to success, delivering measurable results 90 days after getting started.”

The AskNicely Benchmark Program is both fast and simple yet provides a powerful analysis with deep insights gleaned from the AskNicely 2022 State of Frontline research study, in which a key finding was the clear link between frontline employee experience and the success of customer experience programs. A first-of-its-kind commissioned study conducted by Metrigy for service businesses in North America, Europe and APAC, the results revealed the secrets of their CX success by uncovering four key areas that have the biggest impact in CX:
  • Defining and publishing your service standard
  • Tracking, sharing, and acting on feedback
  • Empowering and rewarding frontline employees
  • Personalizing coaching to increase training effectiveness

In addition to the Benchmark Program, AskNicely has developed several other tools and resources to help service businesses develop best-in-class customer experiences that deliver results:
  • Frontline Success Masterclasses
  • Education, Ebooks, guides and more
  • Case studies
  • The Frontline Coaching Playbook
  • Frontline Magic Community
  • Podcast and Events

Ready to start your journey to improve customer experience and drive growth?


About AskNicely
Founded in 2014, AskNicely is the Frontline Success Platform pioneer, connecting the dots between employee experience, customer experience, and revenue growth for service businesses. The industry-leading mobile platform delivers personalized coaching and motivation for frontline workers powered by real-time customer feedback, leading to improved growth from better customer experience. AskNicely services over 1,400 companies worldwide and has offices in the United States, New Zealand, and the Netherlands. For more information, visit


The success of your service desk can make or break customer satisfaction, as happy employees often lead to happy customers. But Forrester data shows employees are struggling to find the answers they need, and often forego the service desk altogether. Without the proper technology and supportive IT staff, customer satisfaction wi


The success of your service desk can make or break customer satisfaction, as happy employees often lead to happy customers. But Forrester data shows employees are struggling to find the answers they need, and often forego the service desk altogether. Without the proper technology and supportive IT staff, customer satisfaction wi

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