Home > News > featured news > AskNicely Launches Benchmark Program Empowering Service Businesses to Level Up Their Customer Experience

Account Based Data

AskNicely Launches Benchmark Program Empowering Service Businesses to Level Up Their Customer Experience

AskNicely | June 28, 2022

AskNicely, a leader in customer experience software for service businesses, today announced the launch of a free CX benchmark program for service businesses. Beginning with a quick set of questions, an AskNicely CX expert delivers a personalized analysis to service business leaders —based on results from the AskNicely 2022 State of Frontline Study—revealing where they stand against CX leaders and specific actions they can take to improve CX and ultimately drive improved revenue growth, customer retention, and employee engagement.

“We know that service businesses need to move fast with their limited budgets and resources. So this is not your typical CX benchmark - nobody has the time for a weeks-long analysis and multi-year improvement plan that probably won’t deliver results,” says AskNicely Founder and CEO Aaron Ward.

“We know that service businesses need to move fast with their limited budgets and resources. So this is not your typical CX benchmark - nobody has the time for a weeks-long analysis and multi-year improvement plan that probably won’t deliver results,” says AskNicely Founder and CEO Aaron Ward. “Services businesses committed to improving their customer experience can now start with our free benchmarking program to figure out where to get started today. And they will see real-world estimates of return on investment in revenue, customer experience, and employee efficiency from making these changes. Our team of CX experts will then work with them to implement a path to success, delivering measurable results 90 days after getting started.”

The AskNicely Benchmark Program is both fast and simple yet provides a powerful analysis with deep insights gleaned from the AskNicely 2022 State of Frontline research study, in which a key finding was the clear link between frontline employee experience and the success of customer experience programs. A first-of-its-kind commissioned study conducted by Metrigy for service businesses in North America, Europe and APAC, the results revealed the secrets of their CX success by uncovering four key areas that have the biggest impact in CX:

Defining and publishing your service standard
Tracking, sharing, and acting on feedback
Empowering and rewarding frontline employees
Personalizing coaching to increase training effectiveness

In addition to the Benchmark Program, AskNicely has developed several other tools and resources to help service businesses develop best-in-class customer experiences that deliver results:

Frontline Success Masterclasses
Education, Ebooks, guides and more
Case studies
The Frontline Coaching Playbook
Frontline Magic Community
Podcast and Events

Ready to start your journey to improve customer experience and drive growth?

Visit: https://info.asknicely.com/benchmarking

About AskNicely
Founded in 2014, AskNicely is the Frontline Success Platform pioneer, connecting the dots between employee experience, customer experience, and revenue growth for service businesses. The industry-leading mobile platform delivers personalized coaching and motivation for frontline workers powered by real-time customer feedback, leading to improved growth from better customer experience. AskNicely services over 1,400 companies worldwide and has offices in the United States, New Zealand, and the Netherlands. For more information, visit www.asknicely.com.

Spotlight

Forrester: State of the Service Desk

The success of your service desk can make or break customer satisfaction, as happy employees often lead to happy customers. But Forrester data shows employees are struggling to find the answers they need, and often forego the service desk altogether. Without the proper technology and supportive IT staff, customer satisfaction wi

More featured news

Spotlight

Forrester: State of the Service Desk

Related News

Core ABM, Account Based Execution

Hootsuite Welcomes Elina Vilk as Chief Marketing Officer

Business Wire | August 21, 2023

Hootsuite, the global leader in social media management, today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s executive leadership team that is an industry anomaly at 75% women, and will report to CEO, Irina Novoselsky. "As I looked for our next CMO, Elina stood out for her expertise in harnessing the power of social to glean insights into the needs, wants and pain points throughout the customer's journey,” said Irina Novoselsky, CEO of Hootsuite. “With that she builds authentic relationships that drive revenue and through her role will help guide our customers to do the same.” Elina joins the Hootsuite nest most recently from WooCommerce where she was global CMO. Prior to that, Elina has led global marketing teams at Meta, PayPal, eBay and Visa. “The future of marketing is relationships - and in our increasingly digital world, where better to forge those relationships than on social,” said Vilk. “I’m truly invigorated to be joining Hootsuite at this unique time when the true value of social for businesses and brands has only just started to be realized. I look forward to driving even more value and strengthening those relationships for and with our customers.” With over two decades of marketing experience, Elina brings a customer first approach to the CMO role at Hootsuite. She is a design thinking leader who has proven methodologies that harness the brainpower of the collective, bringing to the forefront deep empathy, insights and customer driven innovation. “Our audience is 35 times larger than that of our competitors—marketers trust Hootsuite to be their guide to the wild world of social,” added Novoselsky. “I am thrilled to welcome Elina to the nest to continue to provide our customers with what they need to innovate on social.” About Hootsuite Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.

Account Based Data, ABM Accounts

ZoomInfo Launches Bold New Brand Campaign Targeting Go-to-Market Professionals

Business Wire | July 12, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today launched its first integrated brand campaign, illustrating how ZoomInfo helps businesses across the globe unlock insights, engage customers, and win faster. Applying a B2C playbook in a category typically dominated by overly complicated, technical B2B messaging, the campaign uses compelling messages, culturally relevant references and fast-paced editing. The result is a clever series of ads that illustrate how the ZoomInfo platform modernizes go-to-market for sales, marketing and operations professionals. Founded in 2007 by CEO Henry Schuck, ZoomInfo has grown to serve over 30,000 customers on the strength of its B2B data and integrated go-to-market applications, which help teams of all sizes identify and act on key market signals faster and more efficiently than ever before. “More people should know about the breadth and depth of our product portfolio – and how it works together as one innovative tech stack to help a business go to market more efficiently," ZoomInfo Chief Marketing Officer Bryan Law said. “This brand campaign allows us to reach our target demographic on a much larger scale by building a distinct identity that cuts through the clutter and cements our status as the go-to-market category leader.” Boston-based independent agency Colossus worked on ZoomInfo’s brand launch, including the ad campaign, brand strategy and architecture, as well as design improvements for the brand’s visual identity. Colossus’ experience in the tech sector includes work for athenahealth, epocrates and Toast. “ZoomInfo's platform is extremely powerful for any business that wants to take its go-to-market strategy to a new level," said Jonathan Balck, founder and Managing Director at Colossus. “For us, the goal was to simplify the message away from technical details to focus on the end result for the user: growing a business and winning.” The brand campaign launches today and will continue for several months. Media strategy and execution was handled by Norbella, the largest independent media agency in New England. The ZoomInfo campaign includes three 30-second and three 15-second videos along with a full suite of audio, digital, custom content, and social assets. The media campaign includes national CTV, audio networks, podcasts and high-impact placements in The Wall Street Journal, The New York Times, Forbes, and other media outlets. About ZoomInfo ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 30,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com. About Colossus Colossus is an advertising and creative company based in Boston that partners with a select number of like-minded brands who view creativity as a business lever. Built small—by design— keeps the agency nimble, efficient and adaptable to the needs of clients. You don’t need to be big in size to be a colossus in stature. After all, a tweet can topple the stock market. And Prince was only 5’2. Our goal is to help brands break through the white noise of the mundane by shaping art, technology and commerce into meaningful experiences. For more information including our list of allergies, please visit wearecolossus.com.

Buyer Intent Data

6sense Receives Sales and Marketing Accolades in Fall G2 Grid Reports

6sense | September 15, 2023

6sense is pleased to announce that its 6sense Revenue AI has been recognized as a leader across eight sales and marketing categories in the G2 Fall 2023 Grid Reports. The G2 Fall 2023 Grid Reports rely on assessments of customer satisfaction, a product's presence within its category, and feedback from customers' reviews. In total, 6sense receives 85 total badges, including 21 leader badges. 6sense, a prominent provider of account-based orchestration platforms that revolutionize how B2B organizations handle pipeline conversion to revenue, has announced that its 6sense Revenue AI has achieved Leader status in eight sales and marketing categories for the eighth consecutive reporting cycle in the G2 Fall 2023 Grid Reports. 6sense stands out as the sole vendor with two products—6sense Revenue AI for Marketing and 6sense Revenue AI for Sales—leading the G2 Buyer Intent Data Providers category. The G2 Fall 2023 Grid Reports are crafted through an assessment that takes into account customer satisfaction, a product's category presence, and customer reviews. In total, 6sense has been honored with an impressive count of 85 badges, including 21 leader badges. Specifically, 6sense Revenue AI for Marketing has claimed the prestigious leader title in eight categories within the G2 Fall 2023 Grid Report. These categories encompass account-based analytics, account-based advertising, account-based orchestration platforms, account data management, and buyer intent data providers. Similarly, 6sense Revenue AI for Sales secures its position as a leader in two categories, buyer intent data providers and sales intelligence, while achieving a High Performer rating in the Lead Scoring category. Chief Customer Officer of 6sense, Sanjay Kini, said, Our customers tell us that 6sense has become even more important and valuable in this tough macro-economic environment as they strive to grow, and do so more efficiently. [Source – Business Wire] Kini mentioned that they had made substantial investments in the capabilities provided to both sales and marketing teams to facilitate alignment in converting pipeline to revenue. He expressed satisfaction in seeing their customers validate their approach, placing them in the unique position of being leaders in both sales and marketing categories. The acknowledgment in the G2 Fall 2023 Grid report underscores 6sense's unique position as the sole ABM vendor holding leadership badges in both sales and marketing categories. It affirms their commitment to aligning the revenue team around a shared set of objectives and insights, showcasing the significant impact they've achieved. In addition to bringing together sales and marketing leaders through 6sense Revenue AI, the company provides valuable resources to the sales and marketing community, including RevCity, introduced in the Fall of 2022. RevCity is an extensive online community designed for B2B marketing, sales, and revenue operations professionals. Within this community, members have the opportunity to collaborate on innovative ideas, exchange insights with industry peers, and acquire skills to enhance their organizations' revenue optimization efforts. This open and engaging community enhances the overall value that customers derive from 6sense.