B2B Social Media: How to Use Social to Improve Your PR Strategy

Wendy Marx | September 21, 2017

B2B Social Media: How to Use Social to Improve Your PR Strategy
B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy.Stop thinking about your social media strategy as separate from your public relations strategy. Social media has become so valuable to PR that the two are now inextricably linked. This means that if you want to succeed in PR, you have to leverage social media within your strategy






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Since the onset of digital advertising, choices in tactics have grown exponentially. Marketers are increasingly relying on contextual signals and utilizing collected data to precisely target consumers as they surf the Internet to make buying decisions…


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Since the onset of digital advertising, choices in tactics have grown exponentially. Marketers are increasingly relying on contextual signals and utilizing collected data to precisely target consumers as they surf the Internet to make buying decisions…

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