Buyer Intent Data

Bombora Bags Second Spot on Neutronian’s Beta NQI™ Transparency Ratings

Bombora, Neutronian | January 04, 2022 | Read time : 02:06 min

Bombora Bags Second Spot on Neutronian
Bombora ranks second in Neutronian’s Beta NQI™ Transparency Ratings. One of the core values that Bombora follows is data stewardship. It has developed its product Company Surge® through collaboration and innovation.

“Leveraging data across marketing use cases is more important than ever, and as privacy concerns grow, transparency is a key differentiator for our customers. At Bombora, we value being trusted stewards of data, which includes working closely with our partners and industry organizations to ensure that our data is among the most trustworthy across the Martech ecosystem. We focus on privacy compliance and ethically sourced data, which makes our placement in Neutronian’s rankings a testament to our team’s hard work. Accreditations, evaluations, and third-party ratings, similar to what Neutronian has done with its NQI Transparency Ratings, will only grow in importance in the years to come,” shared Dale Durrett, VP of partnerships, Bombora.

Neutronian bases its ratings on the public transparency of data providers selling audience segments, data feeds, or data analytics solutions to marketers. The publicly available data about every data provider across Neutronian’s five categories - Consent & Compliance, Sourcing Transparency, Dataset Characteristics, Methodology & Processing and Performance is used for generating the ratings.

“Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns. Our ratings are designed to help marketers better understand their options before making a major decision. In doing so, we hope to build a more trustworthy ecosystem,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian.

“Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns. Our ratings are designed to help marketers better understand their options before making a major decision. In doing so, we hope to build a more trustworthy ecosystem,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian.

Bombora helps businesses know which companies are researching their products and services. Using this information, sales and marketing teams can consistently improve their performance. This intent-driven approach enhances the way businesses market and sell their products and services to other businesses. Bombora uses transparent data that is built on an ecosystem of quality, collaboration, and innovation.

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Leading Global Growth Consultancy Momentum ITSMA Strengthens Executive Team with Two Key Appointments

PR Newswire | August 02, 2023

Momentum ITSMA today announced the appointments of a new global Head of Research, Brad Bortner, to lead its research practices, and UK-based Chief Financial Officer, Dianne Buchanan. To support its global client base, the strategic addition of Bortner and Buchanan reaffirms Momentum ITSMA's commitment to providing unmatched expertise and delivering exceptional value to its clients worldwide. As the business landscape rapidly evolves and demands for solutions to grow strategic clients increase, Momentum ITSMA recognizes the critical importance of bolstering its leadership team with seasoned executives. These appointments mark a significant step forward in further enhancing its capabilities, offering clients unparalleled insights, and fortifying its position as a market leader in Account-Based Marketing and strategic client consulting. With over 25 years of experience in custom research, Brad Bortner brings a wealth of expertise to his role as Head of Research. Having previously held high-impact research positions at Forrester Research, Iron Mountain, Cengage, and Verizon, Bortner has extensive knowledge in market research, benchmarking, and developing growth strategies. Using market insights and a data-driven approach, Bortner will spearhead the development of new research services, empowering clients to make informed decisions and outpace competitors in the dynamic global marketplace. "I am excited to lead the research team at Momentum ITSMA. Our commitment to leveraging data-driven insights to help clients succeed in highly competitive markets will enable us to continue to provide unparalleled market intelligence, empowering them to make informed decisions and achieve sustainable growth," said Bortner. Alongside Bortner, Momentum ITSMA has appointed Dianne Buchanan as Chief Financial Officer. Buchanan has an impressive track record of financial planning, risk management, and strategic decision-making. With over 28 years of experience, Buchanan has held key roles at Coca-Cola HBC, J Sainsbury plc, and WPP plc. Her international business perspective and successful CFO experience in private equity-backed businesses further reinforce her ability to lead Momentum ITSMA towards continued success. "I am thrilled to take on the role of CFO and contribute to Momentum ITSMA's continued success," Buchanan says. "By implementing robust financial strategies and fostering a culture of financial discipline, we're poised to strengthen our position as a trusted global growth consultancy, delivering tangible value to our clients." "These new appointments represent a significant milestone for Momentum ITSMA," said Alisha Lyndon, CEO. "With our expanded leadership team, we're better equipped than ever to meet the diverse needs of our clients worldwide. Together, we'll continue to drive innovation, deliver transformative solutions, and strengthen our position as a global growth consultancy leader." About Momentum ITSMA Momentum ITSMA enables ambitious companies to achieve market-beating performance by winning, growing, and retaining the most valuable client relationships. Its research, consulting, and learning services help analyze the needs of clients, build go-to-market teams, and optimize strategic accounts to gain greater market share. Learn more about Momentum ITSMA at momentumitsma.com

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Core ABM

Forrester's Insights: Economic Volatility Tempers 2024 Budget Outlook

Forrester | September 06, 2023

Forrester presents 2024 Planning Guides, showcasing more realistic budget expectations for investors and stakeholders. The company’s Planning Guides help leaders across digital, marketing, technology, and customer experience (CX) functions during annual budgeting and prioritization cycles. The key areas of investments in 2024 as per the guide are: AI tools and strategies that deliver customer value and digital B2B buyer interactions and self-serve routes to market. Forrester, one of the world's most influential research and advisory organizations, announced the release of its 2024 Planning Guides, providing more realistic budget expectations to leaders as they enter the year 2024. The guide states that leaders should invest in artificial intelligence (AI) and their digital capabilities, rather than relying on service providers, to accelerate growth and keep up with the changing demands of empowered digital consumers. A versatile AI approach can provide a vast array of solutions across operations that reduce inefficient complexity, create customer value, and drive innovation. According to Forrester's 2024 Planning Guides, European digital leaders expect their companies to spend a staggering average of 28% of their organization's digital budget on services in the next year. Forrester's Planning Guides serve as valuable resources, offering relevant benchmark operational data and providing recommendations for strategically reallocating budget resources in the area to experiment, deepen, or divest in the upcoming year. The following are notable insights garnered from Forrester's 2024 Planning Guides. B2B customer composition and practices have evolved. Consequently, go-to-market strategies must also evolve. In 2024, businesses should develop intuitive online experiences that enable consumers to purchase products independently via marketplaces, websites, and app stores. They should also consider recruiting a revenue operations leader to promote tighter alignment between organizational functions in order to maximize customer value. Leaders must use AI to improve efficiency and effectiveness to deliver increased consumer value. This includes the use of synthetic data for training and refining AI models, as well as AI-powered TuringBots for developing and providing higher-quality client software more quickly and affordably. Thus, AI strategies and tools delivering customer value are one area to increase investment in 2024. The accelerated development of generative AI in business will compel organizations to experiment with autonomous workplace assistants (AWAs) in order to boost workplace productivity and innovation. Security leaders should investigate new AI and machine learning security frameworks and vendors in order to both maximize generative AI's potential and mitigate its risks. European economic indicators are pointing in ambiguous, counterintuitive, and contradictory directions — making it difficult for business leaders to plan their budget investments for the year ahead. - Laura Koetzle, VP and Group Research Director at Forrester Despite the ongoing economic turbulence, Koetzle stated, European executives who prioritize investments that boost efficiency, differentiate themselves from the competition, and generate value for customers would benefit greatly. She mentioned that Forrester's Planning Guides give business executives thorough advice on where to put money into, hold back on, and strategically try new things in order to expand and prosper in the upcoming year.

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Account Based Data, Buyer Intent Data

6sense Ranks Number 763 on The Inc. 5000, the Annual Ranking of the Fastest Growing Companies in America

Business Wire | August 16, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced it has been listed on the Inc. 5000 for the third consecutive year coming in at 763. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment - its independent, entrepreneurial businesses. “I’m immensely proud to see 6sense receive this recognition, which reflects our achievements in transforming how sales and marketing teams grow revenue efficiently and predictably,” said Jason Zintak, CEO of 6sense. “This milestone is a result of our talented 6sensors’ dedication to providing market-leading intelligence and technology that revenue teams rely on, the astounding success of our customers, and the tireless efforts of our trusted ecosystem partners.” The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. “Running a business has only gotten harder since the end of the pandemic,” said Inc. editor-in-chief Scott Omelianuk. “To make the Inc. 5000 - with the fast growth that requires - is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.” 6sense stands out in a crowded B2B sales and marketing industry by applying AI, data and machine learning capabilities to replace uncertainty with intelligence to accelerate revenue generation. Customers experience 2X win rates and deal size, and 91% faster deal velocity using 6sense Revenue AI. Continuing on its commitment to an ambitious innovation timeline, the company announced the launch of several key product offerings over the past year, including: 6sense Revenue AI™ for Sales which empowers sellers to access comprehensive buyer and account intelligence reducing research time and increasing deal closure velocity 6sense® Conversational Email harnesses the power of advanced AI models, including GPT-4, intent data, and predictive analytics to deliver hyper-personalized, highly relevant, and on-brand emails, transforming leads into sales meetings. AI Writer brings added functionality for Conversational Email. This feature leverages generative AI, intent, predictive, and other first-party signals to enable demand generation teams to efficiently create personalized, targeted, and on-brand email campaigns that engage prospects and build pipeline. AI Writer has proven to be a game changer for 6sense, contributing approximately 10% of new pipeline from engaged accounts. For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23. Methodology Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. To qualify, companies must have been founded and generating revenue by March 31, 2019. They must be US-based, privately held, for-profit, and independent - not subsidiaries or divisions of other companies - as of December 31, 2022. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2022 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. About Inc. Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com. About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI™ is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.

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