BUYER INTENT DATA

Bombora Bags Second Spot on Neutronian’s Beta NQI™ Transparency Ratings

Bombora, Neutronian | January 04, 2022

Bombora Bags Second Spot on Neutronian
Bombora ranks second in Neutronian’s Beta NQI™ Transparency Ratings. One of the core values that Bombora follows is data stewardship. It has developed its product Company Surge® through collaboration and innovation.

“Leveraging data across marketing use cases is more important than ever, and as privacy concerns grow, transparency is a key differentiator for our customers. At Bombora, we value being trusted stewards of data, which includes working closely with our partners and industry organizations to ensure that our data is among the most trustworthy across the Martech ecosystem. We focus on privacy compliance and ethically sourced data, which makes our placement in Neutronian’s rankings a testament to our team’s hard work. Accreditations, evaluations, and third-party ratings, similar to what Neutronian has done with its NQI Transparency Ratings, will only grow in importance in the years to come,” shared Dale Durrett, VP of partnerships, Bombora.

Neutronian bases its ratings on the public transparency of data providers selling audience segments, data feeds, or data analytics solutions to marketers. The publicly available data about every data provider across Neutronian’s five categories - Consent & Compliance, Sourcing Transparency, Dataset Characteristics, Methodology & Processing and Performance is used for generating the ratings.

“Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns. Our ratings are designed to help marketers better understand their options before making a major decision. In doing so, we hope to build a more trustworthy ecosystem,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian.

“Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns. Our ratings are designed to help marketers better understand their options before making a major decision. In doing so, we hope to build a more trustworthy ecosystem,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian.

Bombora helps businesses know which companies are researching their products and services. Using this information, sales and marketing teams can consistently improve their performance. This intent-driven approach enhances the way businesses market and sell their products and services to other businesses. Bombora uses transparent data that is built on an ecosystem of quality, collaboration, and innovation.

Spotlight

Technology demand generation for your business. Without demand your business isn't going to grow - Sherpa is 100% focussed on creating demand for Vendors, Distributors & Resellers of IT & technology

Spotlight

Technology demand generation for your business. Without demand your business isn't going to grow - Sherpa is 100% focussed on creating demand for Vendors, Distributors & Resellers of IT & technology

Related News

CORE ABM

Madison Logic Unveils New ABM Success Series

Madison Logic | September 20, 2022

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement their ABM strategies. The ABM Success Series aims to connect B2B marketers with insights and advice from leaders executing global multichannel ABM strategies. Program highlights include: Multichannel ABM Innovators Roundtable, which includes top marketing leaders from Cisco and Oracle sharing how to modernize an account-based go-to-market strategy that drives account engagement across the sales cycle and improve ROI; “The State of Multi-Channel ABM Webinar,” featuring speakers from Forrester and Citrix Systems discussing the latest research on the state of data-driven, multichannel ABM and how these findings impact future B2B marketing strategies; and Client video testimonials from marketing leaders at Salesforce, Wolters Kluwer, Vonage and Panasonic sharing their biggest marketing challenges and how they've excelled by adopting a data-led approach to identifying accounts and engaging them across a multichannel activation strategy. “Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic, in a statement. “Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic, in a statement. "The ABM Success Series gives our customers a forum to share how they've accelerated the customer journey and shortened sales cycles to positively impact ROI. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.”

Read More

TARGETED ACCOUNT STRATEGY

ZoomInfo Partners with Sales Confidence to Empower Revenue Professionals Through Sales Solutions and Data Privacy Compliance

ZoomInfo | July 06, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced a strategic partnership with Sales Confidence, enabling revenue professionals in the U.K. and worldwide to benefit from ZoomInfo’s top sales solutions and data privacy compliance leadership. As a Sales Confidence Titanium Sponsor, ZoomInfo will make its inaugural appearance at SaaSGrowth2022, Europe’s top business-to-business sales, revenue, and marketing leadership conference, on Wednesday, July 6. The conference aims to expand networks and reimagine the world of sales with more than 1,500 revenue leaders from across Europe expected to attend. Three ZoomInfo leaders – Ryan Oosterveld, Head of New Business in EMEA; Nadeem Khan, Head of R&G in EMEA; and Ali Syed, Head of Enterprise Growth in EMEA – will share their thought leadership as featured speakers at the conference. They will discuss approaches to build scalable, successful sales processes, techniques to succeed when building a winning sales culture, and the importance of diversity and inclusion in sales. “We are thrilled to partner with Sales Confidence and share our vision to elevate sales professionals and equip them to increase revenue,” said Ray Mariano, Senior Vice President of International Revenue at ZoomInfo. “We continue to make investments in Europe, as we expand that market with the best data, tools, insights, and technology in an integrated platform to help drive an efficient go-to-market motion.” “I'm excited to have Zoominfo support the Sales Confidence community,” said Sales Confidence Founder and CEO James Ski. “I'm excited to have Zoominfo support the Sales Confidence community,” said Sales Confidence Founder and CEO James Ski. “As the world leader in modern go-to-market software, data, and intelligence they are perfectly equipped to advise, inspire, and support our global community of revenue leaders to drive growth.” In addition, Sales Confidence’s extensive global network of sales and marketing leaders and professionals will enable ZoomInfo to expand its product and data offerings to align with the demands of its present and future European customers. This partnership also opens the door for ZoomInfo to leverage its privacy and compliance leadership by educating sales and marketing teams on evolving privacy regulations around the world, such as GDPR in Europe. ZoomInfo has emphasized its commitment to expansion in Europe this year. In addition to opening its first office in London and building the staff to more than three dozen, ZoomInfo has increased its investment in data quality, added millions of professional profiles to its platform, and hired its first Chief Compliance Officer, Simon McDougall, who formerly served as Deputy Commissioner for the Information Commissioner’s Office. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

Read More

BUYER INTENT DATA

Bombora and Intentsify Announce Partnership to Power and Activate Intent Intelligence

Bombora, Intentsify | September 22, 2022

Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider, today announced Intentsify’s platform will automatically ingest Bombora’s Company Surge® intent data for all Intentsify customers to validate and further augment account intelligence. The partnership enhances go-to-market (GTM) strategies for B2B sales, marketing, and customer success teams. Intentsify’s platform and solutions were built on the criticality of using multiple intent data sources to fuel increasingly sophisticated go-to-market (GTM) strategies. B2B organizations have traditionally struggled to manually stitch together disparate intent data feeds to gain the signal coverage and accuracy today’s dynamic strategies require. Numerous intent data source types, signal-tracking methods, and scoring models prevent users from digesting, synthesizing, and acting on the data while it’s still relevant. By adding Bombora’s high-quality intent data, Intentsify strengthens intent signal coverage and accuracy, improving the account intelligence fueling customers’ GTM strategies. Bombora’s intent data comes from the world's largest consent-based data co-op, with buying signals across 5,000 websites and over 4 million companies. As a result, Intentsify customers benefit from next-level buyer and account intelligence that they can quickly activate across a range of use cases. “We’ve had great success using Intentsify to synthesize multiple intent data sources into account intelligence that we can quickly activate across demand programs,” said Stephanie Williams, Senior Manager of Corporate Campaigns at Sysdig. “And we’re really excited about Intentsify’s new partnership with Bombora—it’ll make the intelligence fueling our strategies that much more powerful and effective.” Whether through Intentsify’s Demand Activation Programs or one of the numerous other use cases supported by Intentsify’s Intelligence Activation Platform, the addition of Company Surge® data enables Intentsify customers to plan and execute their strategies more efficiently and effectively, scaling revenue contribution and customer satisfaction while saving time and budget. “From day one, Intentsify operated on the belief that every intent signal brings value to our customers,” said Intentsify CEO, Marc Laplante. “From day one, Intentsify operated on the belief that every intent signal brings value to our customers,” said Intentsify CEO, Marc Laplante. “We set out on a path to capture as many intent signals as possible, help make sense of them for our customers’ various needs, and enable them to quickly act on the resulting account intelligence. By adding Bombora’s powerful Company Surge® data to Intentsify’s existing array of native intent sources, our customers benefit from the most comprehensive data-driven demand generation and digital advertising products on the market today.” “We’ve seen growing demand for intent data and signals, but continue to see some sales and marketing organizations struggle to convert insights into actions,” said Erik Matlick, CEO and co-founder of Bombora. “Intentsify has helped solve this problem, making it easier for B2B companies to monitor intent across their target accounts and then act quickly. This helps sales and marketing better engage with in-market prospects and leads to much greater results. We’re excited to integrate with this solution and make these efforts seamless for marketers and sellers.” To learn more about the integration, visit https://bombora.com/integration/intentsify/. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

Read More