BUYER INTENT DATA

Bombora Bags Second Spot on Neutronian’s Beta NQI™ Transparency Ratings

Bombora, Neutronian | January 04, 2022

Bombora Bags Second Spot on Neutronian
Bombora ranks second in Neutronian’s Beta NQI™ Transparency Ratings. One of the core values that Bombora follows is data stewardship. It has developed its product Company Surge® through collaboration and innovation.

���Leveraging data across marketing use cases is more important than ever, and as privacy concerns grow, transparency is a key differentiator for our customers. At Bombora, we value being trusted stewards of data, which includes working closely with our partners and industry organizations to ensure that our data is among the most trustworthy across the Martech ecosystem. We focus on privacy compliance and ethically sourced data, which makes our placement in Neutronian’s rankings a testament to our team’s hard work. Accreditations, evaluations, and third-party ratings, similar to what Neutronian has done with its NQI Transparency Ratings, will only grow in importance in the years to come,” shared Dale Durrett, VP of partnerships, Bombora.

Neutronian bases its ratings on the public transparency of data providers selling audience segments, data feeds, or data analytics solutions to marketers. The publicly available data about every data provider across Neutronian’s five categories - Consent & Compliance, Sourcing Transparency, Dataset Characteristics, Methodology & Processing and Performance is used for generating the ratings.

“Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns. Our ratings are designed to help marketers better understand their options before making a major decision. In doing so, we hope to build a more trustworthy ecosystem,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian.

“Transparency is the top priority for marketers when researching a data purchase or partnership, because data quality and sourcing can make all the difference in their plans and campaigns. Our ratings are designed to help marketers better understand their options before making a major decision. In doing so, we hope to build a more trustworthy ecosystem,” said Lisa Abousaleh, Chief Customer Officer and co-founder, Neutronian.

Bombora helps businesses know which companies are researching their products and services. Using this information, sales and marketing teams can consistently improve their performance. This intent-driven approach enhances the way businesses market and sell their products and services to other businesses. Bombora uses transparent data that is built on an ecosystem of quality, collaboration, and innovation.

Spotlight

Présent dans 30 000 magasins et 60 pays, SES-imagotag est le premier fournisseur mondial d’étiquettes électroniques (ESL) et de solutions d’internet des objets (IdO) pour le commerce de détail. À l’échelle mondiale, l’entreprise permet à plus de 300 grands détaillants de revitaliser et de numériser leurs magasins physiques. Elle

Spotlight

Présent dans 30 000 magasins et 60 pays, SES-imagotag est le premier fournisseur mondial d’étiquettes électroniques (ESL) et de solutions d’internet des objets (IdO) pour le commerce de détail. À l’échelle mondiale, l’entreprise permet à plus de 300 grands détaillants de revitaliser et de numériser leurs magasins physiques. Elle

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ACCOUNT BASED DATA

Contentsquare Celebrates CX circle Award Wins for London and Paris Flagship Immersive Experiences

Contentsquare | November 24, 2022

Contentsquare, the global leader in digital experience analytics, is proud to celebrate recent award wins for their London and Paris CX circle events, which are designed as immersive experiences that bring together the industry’s best to discuss all things customer experience (CX) and highlight winning CX strategies and innovations, from AI to digital accessibility, to personalization. Contentsquare’s UK marketing team is the proud recipient of the Silver award for their CX circle London event in the category “Best use of live, digital and/or hybrid events marketing” at the B2B Marketing Awards. The B2B Marketing Awards are the largest and most prestigious marketing awards in B2B, honoring the most innovative, creative, and forward-thinking marketers and their campaigns. The awards ceremony was held on November 16 at Old Billingsgate in London. In Paris, for their CX circle Paris event, Contentsquare’s marketing team is also the proud recipient of their award in the Events category at the Golden Cases of B2B Marketing, from The B2B Marketing Grand Prix. This award has celebrated companies that deploy the best use cases in B2B Marketing since 2018. Contentsquare’s marketing team in France also created their own CX circle Magazine in France to allow attendees to stay connected with the latest trends from CX circle. Contentsquare’s CX circle events are designed for digital professionals in Marketing, eCommerce, Product, Analytics and Operations. At the London and Paris events, attendees heard from 20+ digital leaders across industries including retail, financial services, B2B, travel and hospitality, and others. With a mix of workshops, panels, live Q&A and more, sessions were centered around how businesses can harness customer understanding to elevate the CX and deliver more human digital experiences. At CX circle London this year, attendees totaled 550 in-person, with another 750 virtually. At CX circle Paris, attendees totaled 600 with more than 30 speakers including Niki Hall, Contentsquare’s Chief Marketing Officer, Lucie Buisson, Contentsquare’s Chief Product Officer, and others, as well as 6+ hours of keynotes, workshops and networking. Contentsquare also hosted CX circle in Tokyo (November 20) and will host the flagship event in Dubai this week (November 24). “17 incredible speakers, 8 immersive breakout sessions, and unbeatable food and cocktails. Our team is so proud to have won the Silver Award at the B2B Marketing Awards for our epic CX circle London. Cheers to the team for a job well done!” said Sahana Sekaran, Marketing Director UK & MENAT at Contentsquare. “17 incredible speakers, 8 immersive breakout sessions, and unbeatable food and cocktails. Our team is so proud to have won the Silver Award at the B2B Marketing Awards for our epic CX circle London. Cheers to the team for a job well done!” said Sahana Sekaran, Marketing Director UK & MENAT at Contentsquare. About Contentsquare Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $1.4B in investment funding from leading investors, including funds and accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2. For more information, visit www.contentsquare.com

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ACCOUNT BASED DATA

Demandbase Supports Large Enterprises by Releasing Workspaces

Demandbase | December 20, 2022

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces its new Workspaces capability that allows customers to configure account partitions for their business units, keeping data and activities separated. This move helps sales and marketing teams save time, reduce confusion, and strengthen security by only showing the data relevant to specific business units. Workspaces is more than just filtering the data to a specific business unit. Workspaces creates partitions in the data so that teams within that workspace only work with the data assigned to them. It allows different teams to execute GTM strategies specific to their business units without fear of impacting other business units, which is especially important in today's complex, multi-product and multi-region countries. "Large enterprises have complex solution portfolios that leverage different go-to-market motions. To manage this complexity and ensure data privacy and security, they need flexible technology solutions that adapt to their businesses," says Brewster Stanislaw, chief product officer at Demandbase. "Large enterprises have complex solution portfolios that leverage different go-to-market motions. To manage this complexity and ensure data privacy and security, they need flexible technology solutions that adapt to their businesses," says Brewster Stanislaw, chief product officer at Demandbase. "Workspaces does exactly this by allowing them to containerize their data to ensure only the relevant teams have access. Demandbase is the only GTM platform that supports true data containerization for business units and product lines. We know how important this is to our enterprise customers and we're excited to deliver this enhanced flexibility and continued innovation for them." Other capabilities within the platform that can be tailored by business unit include lists, filters, and reports, as well as the ability to configure intent, users, views, permissions, and subscriptions. Single users will be able to work in Workspaces, while administrators and managers will have the additional benefit of seeing a global, rolled-up view. This empowers them to effectively manage across the business units for which they are responsible. "At AMD, our diverse product portfolio means we might have distinct opportunities with an account across various business units," said Pascal Liebart, Data Center Marketing Director at AMD. "Previously, we were unable to differentiate signals across segments, so we couldn't get the most out of the Demandbase platform. With this new release, we can better configure our instance, resulting in clearer indicators and a more agile sales enablement process." To request a demo, please visit https://www.demandbase.com/demo-request/. About Demandbase Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By aligning your sales and marketing teams around a combination of your data, our data, and artificial intelligence — what we call Account Intelligence — so you can identify, engage, and focus your time and money on the accounts most likely to buy. That's Smarter GTM™.

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ACCOUNT BASED ANALYTICS, ACCOUNT BASED DATA

Bombora Is Recognized as a Leader in 5 G2 Winter 2023 Reports

Bombora | January 19, 2023

On January 18, 2023, Bombora, the leading B2B intent data solutions supplier, was named as a leader in 5 G2 Winter 2023 Reports. For the eleventh consecutive marketing period, Bombora retained the "leader" position in the Grid® report for marketing account intelligence and the Grid® report for buyer intent data providers while maintaining the leadership position in the Grid® report for sales intelligence. Also, for the second straight quarter, the company was declared a leader in two mid-market grids. In addition, the business was recognized as a momentum leader in the Momentum Grid® report and a top performance in the Enterprise Grid® report. The company was mentioned in 56 total reports. G2 reports are based on reviews from the firm's customers. Clients commonly mention how the Bombora’s Company Surge® product aids in prospecting and account prioritization. Bombora CEO and co-founder, Erik Matlick, said, "We remain committed to providing the best possible product and service for our customers, and the G2 reviews show that this attention to detail is paying off." He added, "It's a big achievement to be called a leader in one category. To earn that distinction across five categories shows that we consistently deliver a best-in-class product that is helping businesses drive revenue and report on their efforts, even in uncertain economic conditions." (Source - Newswires) Marketing and sales executives may learn which companies are looking at the goods and services they and their rivals offer thanks to Bombora's Company Surge® data. With this knowledge, sales and marketing teams can be more consistent and relevant while enhancing performance across all activities. About Bombora Bombora is the premier provider of B2B marketing and sales Intent data. The company's data unify marketing and sales teams, allowing them to make decisions based on the knowledge of which organizations are actively studying what products and the intensity of their investigation. As a result, marketers can use this data to drive more qualified demand through the sales funnel, while sales teams can prioritize accounts more effectively and have higher-quality conversions. This data comes from the first cooperative of over 5,000 premium B2B media providers. Members provide content consumption and audience behavior data aggregated into more than 10,000 Intent themes. As a result, businesses can better comprehend their audiences, serve advertisers, and monetize their inventory.

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