BUYER INTENT DATA

Bombora Launches Insight Suite, Giving Publishers Full Picture of Website Visitors and B2B Purchase Intent

Bombora | November 30, 2021

Most internet traffic is anonymous, making it difficult for publishers to monetize the full value of their audience. Thanks to Bombora’s new analytics suite, Company Surge® Insights for Publishers, publishers can enhance their understanding of specialty business audiences and report granular audience performance metrics to advertisers, Bombora announced today.

Bombora built its Company Surge® data from its proprietary, privacy-compliant cooperative of thousands of business websites. This Data Co-op measures more than 20 billion monthly content-consumption events. This data has long informed marketing and sales leaders about which businesses are researching the products or services that they and their competitors sell. Now Bombora is applying that same Company Surge® technology—learning which of more than 8,000 business topics suddenly interests the employees of millions of organizations—to help publishers gain a current and much deeper understanding of their audiences’ purchase intent.

In this analytics suite, publishers can easily see—and act on—data from a multitude of visualizations that require no specialized knowledge to understand. Publishers like Forbes are using the product to help their B2B advertising partners get more value out of their onsite audiences.

“The ability to show the business makeup of our entire audience is invaluable,” said Forbes SVP of Digital Operations & Strategy Alyson Williams. “The graphics from Company Surge® Insights show us quickly what we need to know. We can easily identify whether or not our campaigns overindex on C-suite, enterprise or public-sector professionals; which categories particularly interest that audience; where the intent trends are, by company or industry; and more. This enables us to build out thoughtful, data-driven programs for our clients and reassures them of the value of working with Forbes.”

“Now publishers can unlock monetization previously inaccessible without rich audience profile buyer intent data,” said Bombora CEO Erik Matlick.

The insights also provide topic intelligence for Forbes’ B2B brand content clients: “We can share trending intent topics with our clients to inform not only their program, but also their broader content marketing efforts,” said Forbes VP of Content Partnerships Claire Robinson.

Company Surge® Insights for Publishers includes Visitor Insights, a set of visualized reports that unveil demographic and firmographic attributes as well as topics of interest for a customer’s web visitors. Market Insights reveals broad content trends across the business internet around topics, industries, accounts, and much more. These insights enable publishers to identify their unknown users; prepare thorough media kits and sales collateral; identify segments for media planning; and learn research interests for editorial, audience development, and events.

“Now publishers can unlock monetization previously inaccessible without rich audience profile buyer intent data,” said Bombora CEO Erik Matlick. “By demonstrating the full value of their audience beyond their own first-party data, publishers are able to connect the unique audience they’ve built to advertisers looking to engage specifically with them.”

Bombora is releasing these insights for publishers in the Data Co-op and globally. To learn more about Company Surge® Insights for Publishers, visit https://bombora.com/publishers.

About Bombora
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit bombora.com.

Spotlight

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensuring a consistent experience acro

Spotlight

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensuring a consistent experience acro

Related News

ABM ACCOUNTS

Demandbase Named Leader on SPARK Matrix for ABM

Demandbase | June 02, 2022

On June 1, Demandbase, the Smarter GTM Company for B2B brands, announced that it was named a Leader among account-based marketing (ABM) platforms on the SPARK Matrix for ABM platforms. Quadrant Knowledge Solutions (QKS) established the SPARK Matrix. It ranks leading ABM vendors creating global impact. Demandbase has been recognized for the second consecutive year in this category. It has been on the top of the technology leaders list because of its high customer impact and technology excellence. "Demandbase started as an ABM technology, and we're thrilled that we repeatedly are recognized as the leading ABM platform. The category is constantly growing and changing, and we're proud to be playing a key role in that," says Jon Miller, chief marketing officer of Demandbase. "Demandbase started as an ABM technology, and we're thrilled that we repeatedly are recognized as the leading ABM platform. The category is constantly growing and changing, and we're proud to be playing a key role in that," says Jon Miller, chief marketing officer of Demandbase. "That said, our solutions have gone beyond 'just ABM.' Demandbase injects Account Intelligence into every step of the buyer journey and helps companies master a smarter go-to-market across ABM, advertising, B2B data, and sales intelligence." In 2021, Demandbase launched the Account-Based Experience (ABX) movement, which is a forward-looking, customer-centric form of ABM. Since this launch, Demandbase has elevated its GTM suite of products to assist B2B revenue teams better. Other recognitions that Demandbase received in the ABM industry include: Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing Platforms, 2022 Only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report Leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 Global market leader on the Vendor Selection Matrix™ for Account-Based Marketing Top Rated award by TrustRadius for Account-Based Marketing (ABM)

Read More

ACCOUNT BASED DATA

Folloze Welcomes repliCMO as Alliance Partner

Folloze, repliCMO | June 15, 2022

On June 15, Folloze announced that repliCMO was its newest alliance partner. The partnership will focus on B2B enterprises in the APAC region. The two companies will innovate on new B2B revenue solutions to help enterprises in APAC have a competitive edge in the new digital-first marketplace. The COVID-19 pandemic accelerated digital transformation and changed how B2B buying and selling works. To keep up with this change, marketing teams are now a bigger part of the lead-to-revenue cycle. Folloze’s platform makes it easy for marketers to strategize and execute any revenue-generating program and tactics across a 100% buyer journey. It harnesses customer and intent data with customized content experiences to drive demand centers and landing pages, channel programs, high-touch events, ABM, cross-sell and upsell, and much more. repliCMO offers strategic marketing expertise, alliances, and easy execution systems to its enterprise clients. In a way, it extends the capabilities and reach of the chief marketing officer. Through this alliance, repliCMO and Folloze will harness the best of their abilities to help enterprise companies reimagine their GTM and better match the expectations of today’s modern digital-first B2B buyer. "We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze. "We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze. "repliCMO shares our vision of reimagining the buyer journey through the activation of customer data and the automated delivery of personalized experiences with high-value human engagement. Their strong enterprise B2B track record, and established footprint in the APAC region made the prospect of collaborating a clear win. Together, Folloze and repliCMO are the natural solution for clients seeking new ways to stand out in a crowded digital landscape." "Marketing has always been more than a service — in a world where there are multiple products in a single category, it's marketing intellectual property (IP) that creates the brand and differentiates it in the minds of customers," said Ruchika Rana Malhotra, Founder and CEO of repliCMO. "Particularly at a time of intense IPO and funding activity in APAC, brand is a significant driver of value. Together with Folloze, we can help enterprise CMOs smartly structure their account-based marketing strategies and deliver on them with focused, appealing, and relevant digital content, ultimately making the buyer journey easier."

Read More

CORE ABM

ChatFunnels to Host Industry's Largest Virtual Account-Based Engagement Summit

ChatFunnels | August 08, 2022

ChatFunnels, the leading conversational marketing platform, today announced they will be hosting the annual FREE Account-Based Engagement (ABE) Summit on Aug 17th, 2022. The Summit will be a one-day virtual event showcasing 30+ of the industry’s leading sales and marketing leaders where they reveal the latest growth trends and strategies being used by some of the world’s leading organizations. ChatFunnels has hosted over 22,500 participants and more than 150 top B2B sales and marketing speakers. Much of the event's value is credited to the high standard of speakers and value-driven tracks. The Summit sessions are placed into three distinct tracks that indicate their positioning along the sales funnel: ABE Optimization, ABE for Marketing, and ABE for Sales. The following speakers are among those who will be featured at the Summit: ChatFunnels’ Co-Founder, Billy Bateman Domo’s VP of Global Demand Center, Shelley Morrison Refine Labs’ General Manager, Sidney Waterfall Revenue.io’s CMO, William Tyree Sendoso’s VP of Demand Generation, Jessica Ovalle Fisher Vidyard’s VP of Marketing, Tyler Lessard RedRoute’s CMO, James Gilbert Gated’s CEO, Andy Mowat SmartBug Media’s VP of Marketing, Hannah Shain Winning by Design’s Revenue Leader, Kevin “KD” Dorsey In addition to the presentations, the ABE Summit Awards will be announced at the event. These awards recognize exceptional industry leaders who are bringing their companies forward with account-based engagement and whom are crowd-nominated and voted. To register for free or to vote for ABE leaders awards go to http://www.abesummit.com Send inquiries regarding summit sponsorships to pete.ketchum@chatfunnels.com About ChatFunnels ChatFunnels is an account-based engagement orchestration platform designed to help your sales and marketing teams sell to your ideal customers. ChatFunnels allows you to segment, identify, engage, and convert web traffic with automated and templated workflows. ChatFunnels is easily implemented into your marketing and sales teams to convert traffic that on your website into customers. ChatFunnels is used by leading brands such as Domo, ObservePoint, Pantheon, Archive360 & LVT.

Read More