ACCOUNT BASED ANALYTICS

Bombora Listed in AdExchanger’s 2022 Top 50 Programmatic Power Players

Bombora | July 04, 2022 | Read time : 9:00 min

Bombora
Bombora, a leading B2B intent data provider, is one of the 2022 Top 50 Programmatic Power Players, according to AdExchanger, the award-winning media and events company covering programmatic advertising and the data-driven marketing technology ecosystem.

The 2022 Programmatic Power Players list recognizes the industry's leading agencies, solution providers, and strategic partners. The editors of AdExchanger evaluated each entry based on the depth and breadth of its offerings, documented case studies, and client references.

“Bombora’s Intent data has been adopted across the digital advertising ecosystem by marketers who are focused on data quality and measurable outcomes, Being named as one of the 50 best companies in this ecosystem is not only recognition for us, but for our agency, publisher and platform partners as well."

Erik Matlick, co-founder and CEO of Bombora

Company Surge® data from Bombora informs marketing and sales leaders about which companies are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent, improving overall performance.

Spotlight

Most segmentation exercises churn out groups based on conspicuous, relevant demographics such as size, industry, gender or age.

Spotlight

Most segmentation exercises churn out groups based on conspicuous, relevant demographics such as size, industry, gender or age.

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ACCOUNT BASED DATA

Madison Logic Named a Leader in 2022 Quadrant Knowledge Solutions’ SPARK Matrix

Madison Logic | June 08, 2022

On June 7, Madison Logic announced that it was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its 2022 SPARK Matrix analysis of the global ABM market. “Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. “Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. “Our continued position as a Technology Leader within this report further validates the success Madison Logic has in providing marketers responsible for revenue growth with a competitive edge to prioritize and engage the right accounts across every stage of the sales cycle.” SPARK Matrix provides an extensive analysis of the global ABM market dynamics, the major trends in the ABM industry, and leading ABM vendors creating a difference. Madison Logic stood out among the top four vendors analyzed. Its sophisticated, cloud-based ML Platform and key technology differentiators such as comprehensive account prioritization signals, buying committee engagement, advanced multi-channel measurement, and customer success add to its reputation. According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “Madison Logic’s multi-channel ABM media activation and measurement platform titled the ML Platform helps B2B organizations in designing and improving compelling campaign strategies and effectively engaging with the accounts across their journey. The company continues to deliver value to its customers through its key technology differentiators, including comprehensive account prioritization signals, global reach, buying committee engagement, advanced multi-channel measurement, and customer success.” Megha added: “With its ability to cater to diverse use cases, robust product strategy and roadmap, and strong industry expertise, Madison Logic has received a strong rating across the parameters of technology excellence and customer impact and has been positioned amongst the leader in the SPARK Matrix: Account-Based Marketing Platform, 2022.” Madison Logic helps large enterprises and fast-growing middle-market companies to leverage a combined data set of three independent signals so that they can identify and prioritize companies demonstrating intent to purchase. They can also use these insights to activate data-driven programs globally across primary channels, which revenue marketers use and measure the direct impact on pipeline and business growth.

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ABM ACCOUNTS

Demandbase Ranks High on 40 of G2’s Summer Grid Reports

Demandbase | June 24, 2022

On June 22, Demandbase announced it earned the top ranking across 40 of G2’s Summer Grids. It was named a leader in 34 areas, a high performer in 6, and took the number 1 spot in 3 areas. The G2 Grid Reports are formulated based on real user ratings and highlight the solutions with the most satisfied customers and the largest market presence. "We are so proud to earn high rankings in 40 of G2's Summer Grids," says Jon Miller, chief marketing officer at Demandbase. "We are so proud to earn high rankings in 40 of G2's Summer Grids," saysJon Miller, chief marketing officer at Demandbase. "We care deeply about our customers' satisfaction and success and having a strong presence on these grids every quarter speaks volumes about how we're serving them. Keeping the top spot in both Account-Based Analytics and Attribution is especially meaningful, given that we've prioritized providing rich data to power our customers' go-to-market strategy. We're eager to keep wowing our customers with our existing platform and every new feature we release." Demandbase was called out as a leader in the G2 Grid® Reports in multiple categories across: Sales Intelligence Marketing Account Intelligence Account-Based Marketing Account Intelligence Account-Based Demand Side Platform (DSP) Account-Based Buyer Intent Data Tools Account-Based Attribution Account-Based Web & Content Experiences Account-Based Orchestration Platforms Account-Based Analytics Account-Based Advertising Account Data Management The company was praised in these areas, particularly in the enterprise, mid-market, and small business segments. In addition, it was awarded in worldwide categories as well as specific locations around the world.

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CORE ABM,ACCOUNT MANAGEMENT

Madison Logic 2022 Future of Work Buyer Report Breaks Down Evolving Post-Pandemic B2B Buyer Behavior

Madison Logic | August 10, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition, which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them. Armed with these insights, B2B marketers can develop a more data-driven ABM strategy that prioritizes the right accounts and engages them with personalized messaging and content. The report leverages proprietary data from ML Insights, a combined dataset that provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. It examines five topic areas impacting purchase decisions surrounding today’s hybrid workforce—cloud infrastructure, hybrid work, enterprise networking, artificial intelligence (AI), and cybersecurity—and provides actionable takeaways for marketers to reach the buying centers that are researching and actively engaging with relevant content and advertising Key findings from the report include: Marketers are significantly targeting content related to the future of work to C-suite executives, but all five topic area findings reveal that director roles are engaging with content 25% to 40% more. With data showing that the typical buying committee consists of 6-10 decision makers, marketers need to be more comfortable engaging accounts across multiple channels with the best message for each decision-maker. Across nearly all topic areas, Small to Medium-sized businesses (SMBs)—those with 50-199 employees—were not only one of the top groups researching future of work technologies, but also demonstrated the greatest lift in research over the last year. With many vendors continuing to aggressively target XX Large and Large companies, ML Insights data reveals an opportunity for marketers to target SMBs with more content and advertising. The Education vertical shows aggressive buyer research for technologies to help them provide more accessible, interactive experiences for students in virtual and classroom learning but are largely under-targeted for these solutions. As education groups continue to navigate the future of education, marketers would benefit from targeting this group with more content and advertising aimed at aiding their digital transformation. With up to 90% of the buyers journey complete before a prospect reaches out to a salesperson, the most effective marketers are engaging with their prospects throughout the entire funnel—from problem identification to the selection of a vendor. Leveraging data to match content to the buyer's mindset within their customer journey allows marketers to balance the brand-building necessary for long-term revenue growth. “The pandemic dramatically changed how and where we work, forcing today’s B2B marketers to revise their strategies to identify and engage with the most influential members of the shifting buying committees,. “Marketers can no longer afford to guess the individuals and content driving purchase decisions. They require a more streamlined and data-backed approach that enables them to identify and prioritize their target accounts, activate a multi-channel account engagement strategy, and measure the direct impact on pipeline and business growth. By leveraging data to uncover the issues paramount in the remote workforce of the future, this report provides a starting point for marketers to develop programs that shorten the sales cycle and positively impact ROI.”-Tom O’Regan, CEO of Madison Logic Madison Logic’s market-leading approach enables large enterprise and fast-growing middle-market companies to leverage a combined data set of three independent signals to identify and prioritize companies demonstrating the highest propensity to purchase, activate data-driven programs globally across the primary channels revenue marketers rely on, and measure the direct impact on pipeline and business growth. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates. On average, sales and marketing teams see a 17% increase in pipeline volume, 33% lift in pipeline value, and 25% faster pipeline velocity with Madison Logic over other accounts. To learn more about how ML Insights transforms how organizations identify the accounts most likely to purchase and the individuals that should be targeted in those accounts, visit http://www.madisonlogic.com/solutions/ml-insights About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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