Account Based Data

CaliberMind Launches New B2B Funnel To Track Key KPIs & Trends

CaliberMind | October 19, 2022 | Read time : 04:30 min

New B2B Funnel
CaliberMind, the leading B2B data platform for revenue analytics you can trust, today announces new funnel models and visualizations for new and existing customers. This module, called CaliberMind Funnels, is now available and creates a lower entry point for first-time customers.

CaliberMind’s Funnels are purpose-built for B2B organizations and blend data from every sales and marketing touchpoint so that you can focus on delighting your prospects, improving your success rate, and defending your marketing investment. The new funnel module looks at both sales and marketing data and aggregates key benchmarks at the account level for one go-to-market view. This puts them in an excellent position to answer the question, “Can I see what works at each stage in the funnel?”

“We want to empower and equip revenue leaders to become visionary leaders in the workplace." said Eric Westerkamp, CEO of CaliberMind.

“We want to empower and equip revenue leaders to become visionary leaders in the workplace. They often have crucial data first but need the right tool to harness that information to identify trends before the rest of the market knows they’re happening. Our funnel allows you to leave your system configured exactly as it is today – optimized for people engaging with your brand and flagging them to sales – while providing you with account-based funnel insights your business needs to predict gaps in pipeline and bookings or identify friction points in the buyer journey,” said Eric Westerkamp, CEO of CaliberMind.

How CaliberMind’s Funnel is different
  • No Assumptions- Fixes common issues–such as duplicate records and mismatched lead records–before analyzing your data and acting on it.
  • Account-Based Signals- Looks across the account to determine whether thresholds are met, regardless of who kicked off the engagement.
  • Event-Based Triggers with Process Automation & System Integration - Signals different stages in the funnel to understand where an account is at in the journey and puts all data in one dashboard so that everyone is focused on alignment and velocity, rather than credit and accuracy.
  • Multiple Funnels- Have as many funnels as you would like for a small fee. Measure and analyze different business units or products that create different behaviors in the target audience.
  • Custom Dashboards- Clone existing dashboards and apply different filters or completely build it from scratch.
  • Automate & Activate- Access and use your data how and when you want.
"A big sticking point between marketing and sales is that we use different metrics to gauge whether or not go-to-market efforts are working. Because CaliberMind offers a platform that connects to your key go-to-market tools and organizes the data by person and account, it makes sense that their next move is to help operations teams implement funnels. CaliberMind’s approach will help organizations have clearer insights in a fraction of the time it takes to build it in-house,” said Jess Bahr, CaliberMind Advisor and Head of Performance Marketing at

About CaliberMind
CaliberMind was founded in 2016 with the belief that the value of marketing is more than activity linked to pipeline. Go-to-market leaders are sitting on a mountain of data full of the earliest interactions your brand will ever have with ideal buyers. We make sense of that data so revenue leaders can take their place in B2B as visionaries. For more information, visit or follow us on LinkedIn.


Having a single platform for payments and payouts has had a significant impact on Freightos’ business by providing integrated products and innovative technology. PayPal’s high-touch customer service team provides a consultative approach across the life cycle of Freightos’ payments portfolio. Just as Freightos helps their custome


Having a single platform for payments and payouts has had a significant impact on Freightos’ business by providing integrated products and innovative technology. PayPal’s high-touch customer service team provides a consultative approach across the life cycle of Freightos’ payments portfolio. Just as Freightos helps their custome

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