ACCOUNT-BASED EXECUTION

Contentgine Releases Its First ‘Content Top 5 in 15’ Video Program Starring Robert Rose

Contentgine | February 14, 2022

Content Top 5 in 15
On February 11, Contentgine announced the release of the first video in its groundbreaking series called ‘Contentgine Content Top 5 in 15’. Famous author and content expert Robert Rose of the Content Marketing Institute is the host of the show. This video series consists of Rose’s analysis of the top five most-read content pieces in a particular product category from Contentgine’s big collection of business content consumption data.

The first episode is free and is hosted on the company’s website. It analyzes the top five content pieces in the data analytics product category with case studies written by #SyncFusion, #Sisense, #Atlassian (ChartIO), and #Encorta.

Rose gave some insights into the series and the first program topic- data analytics. He said, "The show is for any demand or content marketer, even though we focus on a particular product category for that show. There is so much information to be gleaned from looking at what makes a piece of content – regardless of category – that we think the fifteen minutes it takes to view the program will prove to be time well-spent for those marketers looking to improve their content consumption and demand generation."

"What struck me about the data analytics space," Rose continued, "was how well-written each content piece was in taking complex ideas and making them easily understood even by folks not having an analytics background. #SiSense, in particular, had two pieces of content in the Top Five, and I think it's a testament to the quality of the writing that went into every piece."

Ian Dix, Chief Marketing Officer for Contentgine, stated: "We think this will be a trailblazing series for demand and content marketers, because no one has had the content consumption data at this scale before. We have it as part of our Perpetual Engine® methodology, and we can offer marketers the first real look at what makes great content great."

Ian Dix, Chief Marketing Officer for Contentgine, stated: "We think this will be a trailblazing series for demand and content marketers, because no one has had the content consumption data at this scale before. We have it as part of our Perpetual Engine® methodology, and we can offer marketers the first real look at what makes great content great."

"Our next three programs," Dix continued, "will have Robert analyzing the most-read content pieces in the database solutions, artificial intelligence, and Internet of Things product categories. We hope our marketing friends get good insights and some "aha" moments ideas from Robert's brilliant analyses."

Spotlight

Marketing in B2B technology used to be easy and dare I say--almost always predictable. But there are major changes happening in the B2B marketing landscape, disrupting our once reliable marketing strategies.As B2B marketers, we’re up against:Customer communication channels that have exploded into thousands of pieces.

Spotlight

Marketing in B2B technology used to be easy and dare I say--almost always predictable. But there are major changes happening in the B2B marketing landscape, disrupting our once reliable marketing strategies.As B2B marketers, we’re up against:Customer communication channels that have exploded into thousands of pieces.

Related News

CORE ABM

MRP, the ABM Leader, Appoints a New Chief Technology Officer

MRP Prelytix | April 26, 2021

Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break through uncertainty and form meaningful, personalized interactions with target accounts around the world – on a global scale. Scott Matthews, the CEO of MRP, will be his direct report. “Pierre's product leadership has been crucial in establishing MRP's role as the only enterprise-class ABM platform and the first option for ABM success for major multinational companies with advanced marketing and sales teams,” Matthews said. “As CTO, his vision and experience ensure that our clients' progress stays at the forefront as we plan to lift the bar on enterprise ABM once more for MRP Prelytix's next version.” Custeau joined MRP in January 2020 and has since built a world-class product team that has continued to expand MRP Prelytix's technological edge by using artificial intelligence, machine learning, and data to help marketers and salespeople achieve higher response rates, pipeline conversion, and revenue impact. MRP Prelytix has been recognized for quality innovation and its unique capacity to fulfill the needs of the global enterprise on several occasions during the last year: MRP has been named a Leader in The Forrester New WaveTM: ABM Platforms, Q2 2020. According to the report, MRP "suits large companies with diverse solutions and marketing resource models" and "may help mature omnichannel ABM programs." MRP Prelytix was also named the “Best Overall Account-Based Marketing Solution” for the second year in a row by MarTech Breakthrough, a major market intelligence organization. MRP was recently named a Global ABM Leader 2021 by EMEA-based Research in Action, which highlighted the solution's scale, global presence, and comprehensive background and expertise in applying predictive analytics to provide deeply targeted and truly personalized experiences and account-based strategies that generate meaningful revenue impact. “MRP has innovated enterprise ABM and continues to concentrate on technologies and strategies that allow enhanced connection and alignment – between marketing teams in various regions and product lines, between marketing and sales more generally, and ultimately between the whole company and its target accounts – in highly complex environments,” Custeau said. “At MRP, we are still searching for new ways to apply cutting-edge technologies, such as artificial intelligence and machine learning, to human connections and challenges. All of this is done in a way that drives the business forward and generates measurable revenue impact. I'm very excited to continue on this mission with Scott and the rest of the team." Custeau previously worked as the Head of Product for Oracle Eloqua, where he was in charge of identifying trends and market forces affecting modern marketers as well as driving innovation for B2B enterprise marketing solutions within the Oracle Marketing Cloud company. Custeau has held senior roles in consulting, R&D, and product management with numerous tech firms such as Aptean, Infor, and others, working closely with companies in the Americas and Europe to define and execute innovative sales and marketing strategies.

Read More

RollWorks Continues its Democratization of ABM with Record Demand from SMBs

RollWorks | September 10, 2020

RollWorks, a division of NextRoll, today announced strong adoption for its Account-Based Platform among small and medium-sized businesses (SMBs). RollWorks is at the forefront of a growing shift to democratize ABM. Since expanding its reach beyond leading enterprises with new SMB-tailored pricing and packaging earlier this year, the company has seen 180% year-over-year growth of SMB customers, which, in conjunction with extending its SMB footprint through partnerships with Bombora, HubSpot, LinkedIn, Marketo and Salesforce, is fueling RollWorks' projected 70% year-over-year Q3 growth. In a new RollWorks survey of B2B marketers, 45% of companies with 500 or fewer employees use ABM while another 12% plan to implement an ABM strategy. The COVID pandemic has also driven a surge of digital activity, with B2B digital advertising up 23% year-over-year. "The COVID pandemic has not only forced marketing teams of all sizes to scrutinize their budgets in terms of cost and effectiveness but has also accelerated the shift to focus on digital engagement," said Eric Wittlake, senior marketing analyst at TOPO. "Adopting an account based strategy is more relevant than ever because it focuses limited resources on the accounts that will have the most impact on our businesses."

Read More

ACCOUNT-BASED DATA

Terminus CDP Named a Leader Among Customer Data (CDP) Platforms

Terminus | December 09, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced Terminus CDP has been recognized as a leader in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report. The report cites Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions.” Terminus CDP is a leader in the report with a differentiated rating in eight of the 10 criteria evaluated including data sources and types, identity resolution, and product vision. According to the Forrester B2B New Wave report, Terminus “customers said the solution delivered high ROI and praised the accuracy of its identity graph…” “A key strength of the Terminus solution is its proprietary identity graph, which is built from numerous first-party B2B data sources and used to optimize key capabilities for data integration, ID resolution, and profile enrichment,” stated the Forrester New Wave report. According to a Forrester report on the state of B2B marketing data, New Tech: B2B Marketing Data Management Solutions, Q1 2019, “Standalone CDPs are getting the lion's share of investment,” but only 12 percent of B2B marketers have high confidence in their data. “We believe our position as a leader and differentiated rating across eight of the ten evaluated criteria is tremendously validating for Terminus CDP and the massive industry need we’re solving,” said Tim Kopp, Terminus CEO. This is because B2B CRM data is inaccurate and incomplete, and manual efforts to clean, deduplicate and activate are slow and expensive. This leads to poor conversion rates, an incomplete view of buying committees, and misleading ROI. The Terminus CDP solves all these problems, with a complete suite of solutions including audit, cleanse, enrich, and data management backed by the industry’s largest global network of decision makers and Buying Committees. With Terminus CDP, go-to-market teams can dramatically improve data accuracy, campaign effectiveness, and reduce wasted sales cycles. “We believe our position as a leader and differentiated rating across eight of the ten evaluated criteria is tremendously validating for Terminus CDP and the massive industry need we’re solving,” said Tim Kopp, Terminus CEO. “No doubt, Terminus CDP is changing the game for our customers. This level of data accuracy is critical for B2B GTM teams looking for a unified view into their customers. I’ve never been more confident in the future of GTM.” This significant recognition for Terminus CDP follows the company also being included in the Forrester New Tech: B2B Customer Data Platforms, Q3 2021 where Terminus CDP was one of two named late-stage vendors in both the Embedded and Standalone CDP functionality segments, as well as the company's leader placement in the 2021 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. Altogether, Terminus believes that this trusted industry recognition validates Terminus’ position as the only ABM platform with the most robust and accurate data combined with the best engagement channels available. About Terminus Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

Read More