ACCOUNT BASED EXECUTION

Contentgine Releases Its First ‘Content Top 5 in 15’ Video Program Starring Robert Rose

Contentgine | February 14, 2022

Content Top 5 in 15
On February 11, Contentgine announced the release of the first video in its groundbreaking series called ‘Contentgine Content Top 5 in 15’. Famous author and content expert Robert Rose of the Content Marketing Institute is the host of the show. This video series consists of Rose’s analysis of the top five most-read content pieces in a particular product category from Contentgine’s big collection of business content consumption data.

The first episode is free and is hosted on the company’s website. It analyzes the top five content pieces in the data analytics product category with case studies written by #SyncFusion, #Sisense, #Atlassian (ChartIO), and #Encorta.

Rose gave some insights into the series and the first program topic- data analytics. He said, "The show is for any demand or content marketer, even though we focus on a particular product category for that show. There is so much information to be gleaned from looking at what makes a piece of content – regardless of category – that we think the fifteen minutes it takes to view the program will prove to be time well-spent for those marketers looking to improve their content consumption and demand generation."

"What struck me about the data analytics space," Rose continued, "was how well-written each content piece was in taking complex ideas and making them easily understood even by folks not having an analytics background. #SiSense, in particular, had two pieces of content in the Top Five, and I think it's a testament to the quality of the writing that went into every piece."

Ian Dix, Chief Marketing Officer for Contentgine, stated: "We think this will be a trailblazing series for demand and content marketers, because no one has had the content consumption data at this scale before. We have it as part of our Perpetual Engine® methodology, and we can offer marketers the first real look at what makes great content great."

Ian Dix, Chief Marketing Officer for Contentgine, stated: "We think this will be a trailblazing series for demand and content marketers, because no one has had the content consumption data at this scale before. We have it as part of our Perpetual Engine® methodology, and we can offer marketers the first real look at what makes great content great."

"Our next three programs," Dix continued, "will have Robert analyzing the most-read content pieces in the database solutions, artificial intelligence, and Internet of Things product categories. We hope our marketing friends get good insights and some "aha" moments ideas from Robert's brilliant analyses."

Spotlight

This whitepaper assembles key perspectives and insights culled from our interviews with marketing leaders who have charted a steady course through the choppy waters created when decision-making is placed in the hands of corporate buying committees.

Find out what digital demand generation strategies are employed by marketers of enterprise technology solutions who are charged with attracting a steady supply of qualified leads to be processed by their respective sales teams.   We found that effective execution of some basic building blocks is essential to advancing and contending to be an “expert” marketing operation.

Spotlight

This whitepaper assembles key perspectives and insights culled from our interviews with marketing leaders who have charted a steady course through the choppy waters created when decision-making is placed in the hands of corporate buying committees.

Find out what digital demand generation strategies are employed by marketers of enterprise technology solutions who are charged with attracting a steady supply of qualified leads to be processed by their respective sales teams.   We found that effective execution of some basic building blocks is essential to advancing and contending to be an “expert” marketing operation.

Related News

CORE ABM

6sense Wins 2022 Summer Best Relationship Award and Best Feature Set Award in Account-Based Marketing from TrustRadius

6sense, TrustRadius | August 04, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that TrustRadius has recognized 6sense Revenue AI™ with the Summer 2022 Best Relationship Award and Best Feature Set Award for Account-Based Marketing (ABM). The TrustRadius awards follow industry recognition for 6sense Revenue AI™ being named the ABM Platform of the Year at the Ignite B2B MarTech Awards event in July. The Best Relationship Award highlights companies that provide their customers with accurate implementation expectations, solid follow-through on sales and marketing promises, and demonstrated ROI to become repeat customers. The Best Feature Set award highlights companies with outstanding feature sets that have gone above and beyond to delight their users. TrustRadius Summer Best of Awards are based entirely on feedback from verified customers. "We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "We're honored that our customer community values 6sense for maintaining our commitments to align their teams for predictable growth. Our entire team strives to exceed customer expectations and deliver phenomenal value and results for them every day," said Sanjay Kini, 6sense's Chief Customer Officer. "The TrustRadius recognition demonstrates our ability to deliver what business leaders want more than anything else: revenue and results. Our customers continually tell us that 6sense Revenue AI removes the uncertainty in their ability to hit their pipeline and revenue targets." TrustRadius is the most trusted review site for technology products and helps buyers make better product decisions based on unbiased and insightful customer reviews. Winners of the Best Relationship Award and Best Feature Set Award received a minimum count of TrustRadius reviews between January 1 and June 30, 2022, and those reviews featured key insight questions about the product's relationship status and product feature set. Winners also rank in the top three positions of their category by the percentage of positive responses earned. Learn how much 6sense means to verified users: "It's perfect for outbound selling. It helps sellers go after accounts that are in the market for faster sales cycles and larger deals. It also helps marketing provide the right air coverage for accounts that the sales team targets but has less intent to 'warm them up' and introduce them to 6sense." "6sense AI-powered predictions turned nay sayers to believers. Their predictive model ties in with our close won opps and shows us that the model aligned with new opps and won deals to help encourage every day users using the platform on a daily basis" "6sense has done a great job in helping us match anonymous signals. Our ability to tie our ads to account-based results is wonderful and nothing I have had in the past. It is so incredibly insightful to know what display ads are working. The more we trust the data, the more success we are seeing." "Knowing where customers are in their buying journey has helped my team and me take a more targeted approach to setting up marketing campaigns. We are able to identify where customers are and have been able to leverage that when it comes to making our sales calls. This has meant less time 'spraying and praying' and more time focusing on those who are close to buying, leading to short sales cycles." "We're able to reach exactly who we want due to the advanced targeting capabilities as well as run retargeting campaigns. Our CSM is very hands-on and we enjoy working with the 6sense team." Learn more: Hear from verified customers about how much they value 6sense Looking to share your own feedback? Leave a review here Stay updated with announcements at the 6sense Newsroom Follow 6sense on LinkedIn and Twitter About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter. About TrustRadius TrustRadius is the most trusted research and review platform for business leaders to find and select the right software for their needs. Decision-makers across industries rely on verified, peer-based guidance and research from TrustRadius. Vendors engage and convert high-intent buyers by telling their unique stories through rich reviews. Over 12 million visitors a year create and engage with high-quality review content and data on Trustradius.com. Headquartered in Austin, TX, TrustRadius was founded by successful entrepreneurs and is backed by Mayfield Fund, LiveOak Venture Partners, and Next Coast Ventures.

Read More

CORE ABM

ChatFunnels to Host Industry's Largest Virtual Account-Based Engagement Summit

ChatFunnels | August 08, 2022

ChatFunnels, the leading conversational marketing platform, today announced they will be hosting the annual FREE Account-Based Engagement (ABE) Summit on Aug 17th, 2022. The Summit will be a one-day virtual event showcasing 30+ of the industry’s leading sales and marketing leaders where they reveal the latest growth trends and strategies being used by some of the world’s leading organizations. ChatFunnels has hosted over 22,500 participants and more than 150 top B2B sales and marketing speakers. Much of the event's value is credited to the high standard of speakers and value-driven tracks. The Summit sessions are placed into three distinct tracks that indicate their positioning along the sales funnel: ABE Optimization, ABE for Marketing, and ABE for Sales. The following speakers are among those who will be featured at the Summit: ChatFunnels’ Co-Founder, Billy Bateman Domo’s VP of Global Demand Center, Shelley Morrison Refine Labs’ General Manager, Sidney Waterfall Revenue.io’s CMO, William Tyree Sendoso’s VP of Demand Generation, Jessica Ovalle Fisher Vidyard’s VP of Marketing, Tyler Lessard RedRoute’s CMO, James Gilbert Gated’s CEO, Andy Mowat SmartBug Media’s VP of Marketing, Hannah Shain Winning by Design’s Revenue Leader, Kevin “KD” Dorsey In addition to the presentations, the ABE Summit Awards will be announced at the event. These awards recognize exceptional industry leaders who are bringing their companies forward with account-based engagement and whom are crowd-nominated and voted. To register for free or to vote for ABE leaders awards go to http://www.abesummit.com Send inquiries regarding summit sponsorships to pete.ketchum@chatfunnels.com About ChatFunnels ChatFunnels is an account-based engagement orchestration platform designed to help your sales and marketing teams sell to your ideal customers. ChatFunnels allows you to segment, identify, engage, and convert web traffic with automated and templated workflows. ChatFunnels is easily implemented into your marketing and sales teams to convert traffic that on your website into customers. ChatFunnels is used by leading brands such as Domo, ObservePoint, Pantheon, Archive360 & LVT.

Read More

ACCOUNT BASED DATA

Modus Reveals Enhanced Content Enablement & Buyer Engagement Features

Modus | July 11, 2022

Modus, a content distribution and sales enablement platform, released new content enablement and buyer engagement capabilities to help sellers better prepare for and engage with customers and prospects. Modus leveraged user insights to enhance the platform with key features that include: Artificial intelligence that allows users to mark their favorite and most-used content with smart ribbons; A presentation builder that helps users create and edit shareable custom presentations in the platform; Immersive digital experiences via a secure and collaborative digital sales room microsite; A Salesforce app and integration that surfaces content and resources directly in Saleforce; IOS, Windows and Android compatibility; Customizable dashboards that visually present data for measuring content distribution, consumption and sharing; and A five-minute set-up wizard that walks administrators through the platform’s capabilities. “Modus is changing the enablement landscape by delivering a simple yet sophisticated user experience that people actually want to use,” said Scott Olson, CTO and Co-Founder of Modus, in a statement. “Content and resources are delivered to end-users on any device via enhanced AI and smart content ribbons. Sellers can leverage our new presentation builder and enhanced digital sales room capabilities to engage and collaborate with buyers along the buying journey. Our advanced analytics offering makes it easy to derive valuable and actionable insights from the comprehensive data that is collected at each step of the process.” “Modus is changing the enablement landscape by delivering a simple yet sophisticated user experience that people actually want to use,” said Scott Olson, CTO and Co-Founder of Modus, in a statement. “

Read More