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Contentgine Releases "Target Lists, Categories, and Case Study Titles: Three Surprising Results from a Contentgine Data Science Analysis"

Contentgine | January 24, 2022

Contentgine Data Science Analysis
On January 21, Contentgine announced that it released an analysis of the target account lists (TALs) utilized by a sample set of customers. This analysis yielded three surprising results.

Ben Luck, the company’s chief data scientist, ran trials using Contentgine’s TALs to supplement the TALs from three customers: a digital signature company, a cloud communications company, and a financial ERP company. The first result did not surprise him. Contentgine’s TALs improved the clients’ TAL by creating ten to twenty times more engagement. However, he was surprised by how the Contentgine dataset showed clients missing market segments where they did not expect to compete and how the titles of their case studies and email messages impacted their prospect’s engagement.

"We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said.

"We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said. "We email content from our huge B2B content library to 50 million targets a month, and that produces over 1 billion intent signals per quarter. That data can be used to improve a customer's target account list."

"What did surprise me was that our data showed one aspect our clients were missing: market segments where they did not think they could compete. One, for example, focused on small business but we showed them that large enterprises would engage with them as well."

"The last result was the most surprising. In short, how you title your case study or email offer can directly affect whether a prospect engages. There's more to it that the report shows, but in short, the more specific you are in the title of the case study, the less likely you are to get prospects to read it. We were very surprised by that, and it now makes the naming and wording of case study offers in content marketing a new art and science. I am very happy to have made these revelations, as they directly improve our content marketing performance for our clients."

Luck expects to unravel more improvements to their TALs in the near future.

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Emplifi’s Excellence in Customer Experience Management

Emplifi | December 26, 2022

Contents 1. Best-in-class Customer Experience Management with Emplifi 2. Reviewing Customer Experience Management Platforms with Ventana’s Index Integrating contact center and social media functions into a Customer Experience Management (CXM) platform has been one of the more complex moves Emplifi, one of the leading unified customer experience platforms, has taken. Its innovation, usability, manageability, adaptability, and validation have been recognized. Ventana Research has recognized Emplifi as an Exemplary Vendor in its 2023 Customer Experience Management Value Index report. Marketing, business, and customer service teams are successfully brought together by the Emplifi Customer Experience (CX) platform, enabling brands to support today's social- and digital-first consumers effectively. 1. Best-in-class Customer Experience Management with Emplifi Emplifi’s commitment to continuous innovation to better their integrated CX platform empowers marketing, commerce, and customer support teams at once. Finding all the customer experience data from touchpoints together helps brands create a unified and streamlined experience. Emplifi has empowered more than 8,400 brands, including popular brands, to provide their customers with an outstanding customer experience through their CX platform. 2. Reviewing Customer Experience Management Platforms with Ventana’s Index "89% of businesses compete primarily on the basis of customer experience (CX)." Ventana Research evaluates and ranks CXM platform vendors on the basis of product experience, usability, capability, reliability, adaptability, and manageability. Emplifi stood out in helping brands bridge the gap between their marketing, commerce, and customer care capabilities. Exceptional customer experiences increase brand value and recognition. Brands scale up quickly and efficiently, not just with continuous product development but through a careful strategy for their customer service interactions. About Emplifi Emplifi is the industry's leading unified CX platform, and it was designed to help businesses bridge the gap in customer experience by bringing together their marketing, care, and commerce functions. Emplifi is a global company that has over 20 years of experience in the industry. They have assisted over 7,000 brands, including Delta Air Lines, Samsung, and Ford Motor Company, in providing their customers with exceptional experiences at each and every touchpoint along their customer journey.

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Demandbase Delivers the First 100% Free Account Identification Solution

Demandbase | December 06, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced the release of the industry’s first completely free Account Identification solution. Intended for companies who are in the dark about unknown web visitors and struggling to reach them, Demandbase Account ID Free Edition identifies accounts with unparalleled accuracy and match rates. This enables intent-driven advertising and marketing campaigns and improves sales conversations through more actionable and accessible insights. For the first time, such a solution is completely free. “Roughly 98% of web visits are unidentified, making vast amounts of web activity difficult to act on,” said Jackie Palmer, VP of product & industry marketing at Demandbase. “Roughly 98% of web visits are unidentified, making vast amounts of web activity difficult to act on,” said Jackie Palmer, VP of product & industry marketing at Demandbase. “Because of this, most marketers and sellers have chosen to ignore it, missing out on numerous opportunities in the process. With Account ID Free Edition, B2B revenue teams finally have an easy-to-use, no-cost way to reveal previously unknown visitors and tap into Demandbase’s industry-leading technology — no strings attached. We’re proud to make these insights more actionable, convenient, and accessible to all, delivering them directly into an organization’s Google Analytics.” Demandbase has spent more than 10 years refining its proprietary account identification technology. Its highly trained machine learning and AI models constantly evaluate hundreds of billions of data points in the form of behavioral signals, volume and time patterns, and real-time signal processing in combination with traditional methods, like IP registries, to select the best identification for an account. Through our proprietary account identification technology and unique third-party data, Demandbase Account ID is able to identify, with high accuracy, accounts that are engaging with a brand. It can also track visitors consistently across offices and homes, and while on VPN. About Demandbase Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

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Contentsquare Celebrates CX circle Award Wins for London and Paris Flagship Immersive Experiences

Contentsquare | November 24, 2022

Contentsquare, the global leader in digital experience analytics, is proud to celebrate recent award wins for their London and Paris CX circle events, which are designed as immersive experiences that bring together the industry’s best to discuss all things customer experience (CX) and highlight winning CX strategies and innovations, from AI to digital accessibility, to personalization. Contentsquare’s UK marketing team is the proud recipient of the Silver award for their CX circle London event in the category “Best use of live, digital and/or hybrid events marketing” at the B2B Marketing Awards. The B2B Marketing Awards are the largest and most prestigious marketing awards in B2B, honoring the most innovative, creative, and forward-thinking marketers and their campaigns. The awards ceremony was held on November 16 at Old Billingsgate in London. In Paris, for their CX circle Paris event, Contentsquare’s marketing team is also the proud recipient of their award in the Events category at the Golden Cases of B2B Marketing, from The B2B Marketing Grand Prix. This award has celebrated companies that deploy the best use cases in B2B Marketing since 2018. Contentsquare’s marketing team in France also created their own CX circle Magazine in France to allow attendees to stay connected with the latest trends from CX circle. Contentsquare’s CX circle events are designed for digital professionals in Marketing, eCommerce, Product, Analytics and Operations. At the London and Paris events, attendees heard from 20+ digital leaders across industries including retail, financial services, B2B, travel and hospitality, and others. With a mix of workshops, panels, live Q&A and more, sessions were centered around how businesses can harness customer understanding to elevate the CX and deliver more human digital experiences. At CX circle London this year, attendees totaled 550 in-person, with another 750 virtually. At CX circle Paris, attendees totaled 600 with more than 30 speakers including Niki Hall, Contentsquare’s Chief Marketing Officer, Lucie Buisson, Contentsquare’s Chief Product Officer, and others, as well as 6+ hours of keynotes, workshops and networking. Contentsquare also hosted CX circle in Tokyo (November 20) and will host the flagship event in Dubai this week (November 24). “17 incredible speakers, 8 immersive breakout sessions, and unbeatable food and cocktails. Our team is so proud to have won the Silver Award at the B2B Marketing Awards for our epic CX circle London. Cheers to the team for a job well done!” said Sahana Sekaran, Marketing Director UK & MENAT at Contentsquare. “17 incredible speakers, 8 immersive breakout sessions, and unbeatable food and cocktails. Our team is so proud to have won the Silver Award at the B2B Marketing Awards for our epic CX circle London. Cheers to the team for a job well done!” said Sahana Sekaran, Marketing Director UK & MENAT at Contentsquare. About Contentsquare Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $1.4B in investment funding from leading investors, including funds and accounts managed by BlackRock, Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, Sixth Street and SoftBank Vision Fund 2. For more information, visit www.contentsquare.com

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