ACCOUNT-BASED EXECUTION

Contentgine Releases "Target Lists, Categories, and Case Study Titles: Three Surprising Results from a Contentgine Data Science Analysis"

Contentgine | January 24, 2022

Contentgine Data Science Analysis
On January 21, Contentgine announced that it released an analysis of the target account lists (TALs) utilized by a sample set of customers. This analysis yielded three surprising results.

Ben Luck, the company’s chief data scientist, ran trials using Contentgine’s TALs to supplement the TALs from three customers: a digital signature company, a cloud communications company, and a financial ERP company. The first result did not surprise him. Contentgine’s TALs improved the clients’ TAL by creating ten to twenty times more engagement. However, he was surprised by how the Contentgine dataset showed clients missing market segments where they did not expect to compete and how the titles of their case studies and email messages impacted their prospect’s engagement.

"We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said.

"We have perhaps the world's largest dataset of content interactions as a result of our Perpetual Engine," Luck said. "We email content from our huge B2B content library to 50 million targets a month, and that produces over 1 billion intent signals per quarter. That data can be used to improve a customer's target account list."

"What did surprise me was that our data showed one aspect our clients were missing: market segments where they did not think they could compete. One, for example, focused on small business but we showed them that large enterprises would engage with them as well."

"The last result was the most surprising. In short, how you title your case study or email offer can directly affect whether a prospect engages. There's more to it that the report shows, but in short, the more specific you are in the title of the case study, the less likely you are to get prospects to read it. We were very surprised by that, and it now makes the naming and wording of case study offers in content marketing a new art and science. I am very happy to have made these revelations, as they directly improve our content marketing performance for our clients."

Luck expects to unravel more improvements to their TALs in the near future.

Spotlight

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Spotlight

The most sophisticated B2B marketers execute account based marketing programs that leverage data to drive actionable insights. In this eBook, you will learn how you can use data to:Execute and optimize your ABM programs .Download this eBook now and learn how you can leverage data to maximize results in and stay ahead of the game.

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Account-Based Web and Content Experiences Software Market to Witness Heightened Revenue Growth in the Next Decade

ResearchMoz | August 11, 2021

The report on Account-Based Web and Content Experiences Software Market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on Account-Based Web and Content Experiences Software Market segments and geographies. A detailed overview of parent market provide insight on changing Account-Based Web and Content Experiences Software Market dynamics in the industry and In-depth Account-Based Web and Content Experiences Software Market segmentation. It also offers historical, current, and projected market size regarding volume and value along with recent industry trends and developments in the Account-Based Web and Content Experiences Software Market. The report also provides information on the competitive landscape and strategies for key players and products along with potential and niche segments, geographical regions exhibiting promising growth. The report tries to give a neutral perspective on market performance and must-have information for players to sustain and enhance their market footprint. The complete profile of the worldwide top manufacturers like (Demandbase, Sigstr, Inc, Uberflip, PureB2B, Triblio, ON24, PathFactory, Jabmo, Hushly, LiftIQ, LLC, Opensense, xiQ, ListenLoop, Bluebird, Evergage, Kwanzoo, Mintigo, Kentico, FusionGrove, KABOOM ABM, MRP) is mentioned such as Capacity, Production, Price, Revenue, Cost, Gross, Gross Margin, Sales Volume, Sales Revenue, Consumption, Growth Rate, Import, Export, Supply, Future Strategies, and The Technological Developments that they are making are also included within this Account-Based Web and Content Experiences Software market report. This study by ResearchMoz is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers or customers journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions. The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment. The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands. The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears. The Account-Based Web and Content Experiences Software market report covers the following regions: North America (the U.S., Canada) Latin America (Chile, Brazil, Argentina, Rest of Latin America) Europe (the U.K., Italy, Germany, France, Rest of EU) Asia-Pacific (India, Japan, China, South Korea, Australia, Rest of APAC) The Middle East & Africa (Saudi Arabia, the U.A.E., South Africa, Rest of MEA) In terms of product type, the Global Account-Based Web and Content Experiences Software Market is grouped into the following segments: On-Premises Cloud-based Based on application, the market is classified into the following sub-segments: Large Enterprises SMEs Others The report scrutinizes some important questions regarding the future of Global Account-Based Web and Content Experiences Software Market. These questions include: What effects of the pandemic have changed the landscape of the Account-Based Web and Content Experiences Software Market? Which countries are estimated to drive the demand in the market? What are the key developments in technology that can propel the Global Account-Based Web and Content Experiences Software Market? Which segments are anticipated to witness increased demand during the forecast period? What are the customer buying patterns in the Global Account-Based Web and Content Experiences Software Market? What are the strategies employed by key players to stay ahead of their competition? What are the challenges faced by manufacturers in Global Account-Based Web and Content Experiences Software Market? Which segments were badly hit by the pandemic and subsequent lockdowns? What are the barriers faced by aspiring players to enter the Account-Based Web and Content Experiences Software Market? Some of the valuable insights gained by the study on Global Account-Based Web and Content Experiences Software Market are: Trends, drivers, and restraints for the Global Account-Based Web and Content Experiences Software Market Expected CAGR during the forecast period Market size and share of top players in Global Account-Based Web and Content Experiences Software Market Growth and expansion strategies employed by the top players Barriers and opportunities for new entrants in Global Account-Based Web and Content Experiences Software Market Favorable geographical regions for the players in market Countries with lucrative investment opportunities in Global Account-Based Web and Content Experiences Software Market Emerging and existing end-use industries that can drive the growth in the market Impact of COVID-19 pandemic on key end-use industries in Global Account-Based Web and Content Experiences Software Market

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Terminus Expands Board with Veteran Marketing Executive Meagen Eisenberg

Terminus | September 02, 2020

Terminus, the leading account-based marketing platform, today announces the addition of veteran marketing leader Meagen Eisenberg to its board of directors as the company scales through its next phase of rapid growth. Eisenberg is the CMO of TripActions, the leading cloud-based corporate travel and expense management platform. Prior to TripActions, she spent more than 20 years in high-tech, previously serving as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign (NASDAQ: DOCU). Meagen has advised over 25 startups over the last decade, seven of which have been acquired to date, and also serves on the boards of G2 and Reactful.

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Demandbase Recognized as a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Demandbase | January 11, 2022

On January 7, Demandbase announced that it was named a Leader by Gartner in the first-ever Magic Quadrant™ for Account-based Marketing Platforms for 2022. In addition, Demandbase was the only vendor among seven to receive the highest scores in all three use cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report. "We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase. "We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase. "Achieving the highest scores for all three ABM Use Cases is a testament to the powerful way we're helping our global customers acquire, retain, and expand the accounts that matter." Demandbase’s ABX Cloud solution has enriched the sales and marketing teams of its clients to plan, execute and measure account-based strategies. The Gartner Magic Quadrant report gives detailed insights into the ABM market and evaluates seven ABM vendors objectively. It also sheds light on the role of ABM in the B2B market today, the importance of ABM solutions, and how they can enhance the relationship between marketing and sales departments to optimize their performance. In Gartner’s detailed companion report, the 2022 Critical Capabilities for Account-based Marketing Platforms, Demandbase topped the list of vendors with respect to new account acquisition, account retention, and account expansion.

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