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Contentgine Unveils Its Revolutionary Content Indication Platform (CIP)

Contentgine | February 21, 2022 | Read time : 04:00 min

Contentgine Unveils Its Revolutionary CIP
On February 17, Contentgine unveiled its revolutionary Content Indication Platform known as ‘CIP’ to facilitate business-to-business marketing and sales teams across 120 major product categories. It is an online SaaS platform that provides access to Contentgine’s proprietary first part account intent and content insights. They allow for prioritization and expansion of target account lists, and content consumption intelligence.

CIP collects one billion engagement signals quarterly from content interactions with the world’s largest B2B library of more than 500, 000 case studies, ebooks, and whitepapers to deliver advanced market intelligence. CIP gets insights into personalized content consumption patterns of tens of millions of professionals and creates smarter target lists, better prospect engagement and higher performing content.

"There is a vast amount of actionable information on CIP for marketing and sales organizations to help drive opportunities and return on investment," said Tim Ribich, chief product officer.

"There is a vast amount of actionable information on CIP for marketing and sales organizations to help drive opportunities and return on investment," said Tim Ribich, chief product officer. "This information includes which prospects are most active in a specific product category, the specific research behaviors within those prospect accounts, and which content is performing well in the market. These insights ultimately give teams a deeper understanding of product categories and a broader set of data to enhance their lead generation programs and hone their marketing efforts."

Chief Operating Officer Paul Hong said, "Our express goal is to make CIP the premiere marketing intelligence platform for business-to-business marketing and sales professionals. The corpus of data that we create when our Perpetual Engine® methodology serves content from our library to interested prospects gives us information that no one is able to provide at this scale and depth."

Hong added, "Our CIP platform holds great promise for accelerating insights for content marketers that we are now sharing with the industry. For example, we just announced our "Content Top 5" series in which each episode reveals the top five performing assets in a particular product category. Content marketing expert, Robert Rose, is hosting the series and the analysis is eye-opening."

Several strategic clients are already using CIP, and it will be rolled out to Contentgine customers this quarter.

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Forrester Announces Full Conference Agenda For CX EMEA 2023

Forrester | March 21, 2023

Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA event being held in London and digitally on 10–11 May 2023. At a time when consumer brands are bracing for strong, macro-level headwinds, including inflation, talent shortages, and supply chain issues, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their customers and drives sustainable growth for their business. Forrester finds that companies with high levels of alignment across functions including CX, marketing, and digital report 2.4x higher revenue growth and 2x higher growth in profitability than those with either some or no alignment. Featuring immersive experiences, keynote presentations, case studies, and dedicated role-based breakout sessions, CX EMEA 2023 will offer the latest research insights, models, and frameworks to help CX, B2C marketing, and digital leaders align on priorities that drive long-term customer loyalty. Key topics include how to build a customer-obsessed organisation; how to leverage analytics and consumer insights to prove the ROI of CX; how to accelerate a CX practice in a digital environment; and how to navigate and protect consumer privacy. Additionally, Forrester will celebrate its 2023 EMEA Customer-Obsessed Enterprise Award winner and share how the honouree exemplifies customer obsession by putting the customer at the centre of their leadership, strategy, and operations. Attendees can also network with industry peers, experience Forrester’s CX Certification course, and attend an invitation-only executive programme, the Executive Leadership Exchange, to put the Forrester thought leadership presented at the conference into practice. Noteworthy sessions include: How To Lead A Customer-Obsessed Organisation. Learn the key habits of leaders who have transformed their organisations using the key tenets of customer obsession. Practice Responsible Design To Drive Sustainable Value. This session will discuss why responsible design has become a business imperative and how to mitigate unintended design consequences. How To Embrace Customer Lifetime Value. Fewer than half of global CX leaders can prove the ROI of their CX initiatives. This session will share how CX teams can demonstrate clear business value. The Digital Leaders Of Tomorrow. This session will help define the key attributes of leading digital executives. Get Ready For The Age Of Cookieless Marketing. Industry dynamics, strict privacy rules, and more protective consumer behaviours are challenging marketing. This session will offer advice to help B2C marketers succeed in this environment. “Now more than ever, to thrive, businesses need to put customers at the heart of everything they do,” said Martin Gill, vice president and research director at Forrester and host of CX EMEA. “CX EMEA aims to show CX, marketing, and digital leaders how they can align around customer-focused priorities to craft a shared vision and turbocharge their growth engine to drive sustainable business outcomes such as better customer retention and higher revenue and profitability growth.” About Forrester Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

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Gartner Says Sales Leaders Who Position Technology As a Teammate Rather Than a Tool will Unlock Seller Productivity and High-Quality Deals

Business Wire | May 22, 2023

Sales organizations that actively position technology as sellers’ “teammate” rather than just another tool will unlock seller productivity and enable high-quality deals, according to Gartner, Inc. During the opening keynote at the Gartner CSO & Sales Leader Conference, which is taking place here through Wednesday, Gartner experts explored how technology – particularly artificial intelligence – is key in augmenting the unique value that human sellers provide to buyers in a continuously disruptive environment. “A new approach that marries technology advances with the distinctive abilities that human sellers bring to a deal is required to adapt to customers’ changing needs and drive real commercial outcomes,” said Robert Blaisdell, Senior Director Analyst in the Gartner Sales Practice. “The tech revolution isn’t about giving sellers more technology, it’s about giving technology more responsibility. “New technologies, such as generative AI and digital humans, have the potential to transform the role of the seller. Sales leaders will need to rethink how to meet buyers’ inflated digital expectations. Those who don’t risk distancing themselves from buyers and leaving real money on the table.” Sales is at a turning point While sellers are often the CSO’s most obvious option to help buyers through dysfunction to reach their goals, they’re also the most expensive. The tight labor market, administrative burden of overinvesting in the wrong technologies, and the persistent skills gap renders this approach ineffective. Organizations can finally move beyond simple automation and assisted selling to true augmented selling, where technology plays an active role in the design and execution of the sales process. As technology becomes fully embedded over time, sellers can lean on technology as their teammate to delegate tasks associated with lead generation or basic customer interactions. Generative AI, in particular, has the power to automatically generate and personalize sales content based on the customer and their current needs, with sellers only needing to view the output. Accentuate human superpowers to win deals and do what tech can’t While a high percentage of buyers report preferring a rep-free experience, this preference is at odds with what makes for a high-quality deal. Buyers who receive validation that a purchase feels right for them are 30% more likely to complete an ambitious or premium purchase that lived up to expectations. Gartner calls this Value Affirmation, and buyers that engage with a human during the purchase process are 2.3x more likely to experience it. "Value affirmation's importance in enabling high-quality deals highlights how feelings matter just as much as facts for today's B2B buyers,” said Alice Walmesley, Director, Advisory in the Gartner Sales Practice. The best sellers intuitively have the ability to infer buyers’ unspoken beliefs, feelings and intentions to predict and influence buyer behavior. Technology comes in to free up sellers’ time, so they can better catch these innately human feelings. “CSOs can coach core performers accordingly and ensure technology unlocks their sellers’ potential to be more human than ever. Progressive sales organizations are shifting their mindsets from a technology versus human approach, to a technology and human approach, where each entity brings out the best in one another to complete high-quality deals,” concluded Walmesley. About the Gartner CSO & Sales Leaders Conference The Gartner CSO & Sales Leader Conference is taking place May 16-17, 2023 in Las Vegas, providing sales leaders with the latest research on sales talent, customer buying behavior, account-based marketing strategies and leveraging digital channels. Follow news and updates coming out of the conference on the Gartner Newsroom and on Twitter and LinkedIn using #GartnerSales. About Gartner for Sales Leaders Gartner for Sales Leaders provides heads of sales and their teams with the insights, advice and tools they need to address mission-critical priorities amid mounting pressures to drive growth through new and existing customers. With extensive qualitative and quantitative research, Gartner for Sales Leaders helps sales teams combat commoditization and price-based purchasing, develop critical manager and seller skills, elevate the value of sales interactions, unlock existing growth potential, and optimize sales force enablement. Follow news and update from the Gartner Sales practice on Twitter and LinkedIn using #GartnerSales. Members of the media can find additional information and insights in the Gartner Sales Newsroom. About Gartner Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more, visit gartner.com.

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Square 2 Launches RGS™, the Revenue Generation System

Business Wire | April 12, 2023

Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue Generation System. Our industry research reveals that 90% of companies don’t hit their revenue goals month over month because they’re missing a system. RGS includes the process, methodology and tools needed to build repeatable, predictable and scalable revenue growth. “Businesses run on systems. You have a system for paying bills, hiring people and making purchases – revenue generation should be no different,” Square 2 CMO Eric Keiles said. “RGS helps you implement a strategic system that brings together your sales, marketing and customer service teams.” When you implement RGS, you’re building a powerful system that helps generate revenue today and into the future. Just like EOS® for overall business operations, RGS provides the framework to install a system for your revenue generation efforts. “The old playbooks around revenue, marketing, sales and customer service aren’t working anymore,” Square 2 CEO Mike Lieberman said. “It’s time to try something different. It’s time to take a systematic approach to revenue.” RGS works because it delivers a coach to help you learn how to gain clear alignment around your go-to-market strategy, a methodology for selecting the right marketing and sales tactics, an organized process for executing campaigns, and technology guidance to automate and analyze overall revenue efforts. Since 2003, Square 2 has been using the RGS framework for its clients. Now it’s releasing RGS publicly and enabling clients to use the tools, framework and methodology associated with the system. In addition, an RGS Coach helps companies implement, use and optimize the system over time, delivering results even faster. “We’ve helped business leaders quickly and cost-effectively change the way they’ve approached growing their companies,” Lieberman said. “Our top priority is helping companies learn what’s missing in their revenue efforts and then providing them with the missing ingredients.” About Square 2 Square 2 is a full-service B2B revenue growth agency. Their innovative approaches focus on strategy, tactics, campaigns and technology to deliver faster, lasting results for clients. To learn more about our services and team, visit www.square2marketing.com.

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Forrester Announces Full Conference Agenda For CX EMEA 2023

Forrester | March 21, 2023

Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA event being held in London and digitally on 10–11 May 2023. At a time when consumer brands are bracing for strong, macro-level headwinds, including inflation, talent shortages, and supply chain issues, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their customers and drives sustainable growth for their business. Forrester finds that companies with high levels of alignment across functions including CX, marketing, and digital report 2.4x higher revenue growth and 2x higher growth in profitability than those with either some or no alignment. Featuring immersive experiences, keynote presentations, case studies, and dedicated role-based breakout sessions, CX EMEA 2023 will offer the latest research insights, models, and frameworks to help CX, B2C marketing, and digital leaders align on priorities that drive long-term customer loyalty. Key topics include how to build a customer-obsessed organisation; how to leverage analytics and consumer insights to prove the ROI of CX; how to accelerate a CX practice in a digital environment; and how to navigate and protect consumer privacy. Additionally, Forrester will celebrate its 2023 EMEA Customer-Obsessed Enterprise Award winner and share how the honouree exemplifies customer obsession by putting the customer at the centre of their leadership, strategy, and operations. Attendees can also network with industry peers, experience Forrester’s CX Certification course, and attend an invitation-only executive programme, the Executive Leadership Exchange, to put the Forrester thought leadership presented at the conference into practice. Noteworthy sessions include: How To Lead A Customer-Obsessed Organisation. Learn the key habits of leaders who have transformed their organisations using the key tenets of customer obsession. Practice Responsible Design To Drive Sustainable Value. This session will discuss why responsible design has become a business imperative and how to mitigate unintended design consequences. How To Embrace Customer Lifetime Value. Fewer than half of global CX leaders can prove the ROI of their CX initiatives. This session will share how CX teams can demonstrate clear business value. The Digital Leaders Of Tomorrow. This session will help define the key attributes of leading digital executives. Get Ready For The Age Of Cookieless Marketing. Industry dynamics, strict privacy rules, and more protective consumer behaviours are challenging marketing. This session will offer advice to help B2C marketers succeed in this environment. “Now more than ever, to thrive, businesses need to put customers at the heart of everything they do,” said Martin Gill, vice president and research director at Forrester and host of CX EMEA. “CX EMEA aims to show CX, marketing, and digital leaders how they can align around customer-focused priorities to craft a shared vision and turbocharge their growth engine to drive sustainable business outcomes such as better customer retention and higher revenue and profitability growth.” About Forrester Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

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Gartner Says Sales Leaders Who Position Technology As a Teammate Rather Than a Tool will Unlock Seller Productivity and High-Quality Deals

Business Wire | May 22, 2023

Sales organizations that actively position technology as sellers’ “teammate” rather than just another tool will unlock seller productivity and enable high-quality deals, according to Gartner, Inc. During the opening keynote at the Gartner CSO & Sales Leader Conference, which is taking place here through Wednesday, Gartner experts explored how technology – particularly artificial intelligence – is key in augmenting the unique value that human sellers provide to buyers in a continuously disruptive environment. “A new approach that marries technology advances with the distinctive abilities that human sellers bring to a deal is required to adapt to customers’ changing needs and drive real commercial outcomes,” said Robert Blaisdell, Senior Director Analyst in the Gartner Sales Practice. “The tech revolution isn’t about giving sellers more technology, it’s about giving technology more responsibility. “New technologies, such as generative AI and digital humans, have the potential to transform the role of the seller. Sales leaders will need to rethink how to meet buyers’ inflated digital expectations. Those who don’t risk distancing themselves from buyers and leaving real money on the table.” Sales is at a turning point While sellers are often the CSO’s most obvious option to help buyers through dysfunction to reach their goals, they’re also the most expensive. The tight labor market, administrative burden of overinvesting in the wrong technologies, and the persistent skills gap renders this approach ineffective. Organizations can finally move beyond simple automation and assisted selling to true augmented selling, where technology plays an active role in the design and execution of the sales process. As technology becomes fully embedded over time, sellers can lean on technology as their teammate to delegate tasks associated with lead generation or basic customer interactions. Generative AI, in particular, has the power to automatically generate and personalize sales content based on the customer and their current needs, with sellers only needing to view the output. Accentuate human superpowers to win deals and do what tech can’t While a high percentage of buyers report preferring a rep-free experience, this preference is at odds with what makes for a high-quality deal. Buyers who receive validation that a purchase feels right for them are 30% more likely to complete an ambitious or premium purchase that lived up to expectations. Gartner calls this Value Affirmation, and buyers that engage with a human during the purchase process are 2.3x more likely to experience it. "Value affirmation's importance in enabling high-quality deals highlights how feelings matter just as much as facts for today's B2B buyers,” said Alice Walmesley, Director, Advisory in the Gartner Sales Practice. The best sellers intuitively have the ability to infer buyers’ unspoken beliefs, feelings and intentions to predict and influence buyer behavior. Technology comes in to free up sellers’ time, so they can better catch these innately human feelings. “CSOs can coach core performers accordingly and ensure technology unlocks their sellers’ potential to be more human than ever. Progressive sales organizations are shifting their mindsets from a technology versus human approach, to a technology and human approach, where each entity brings out the best in one another to complete high-quality deals,” concluded Walmesley. About the Gartner CSO & Sales Leaders Conference The Gartner CSO & Sales Leader Conference is taking place May 16-17, 2023 in Las Vegas, providing sales leaders with the latest research on sales talent, customer buying behavior, account-based marketing strategies and leveraging digital channels. Follow news and updates coming out of the conference on the Gartner Newsroom and on Twitter and LinkedIn using #GartnerSales. About Gartner for Sales Leaders Gartner for Sales Leaders provides heads of sales and their teams with the insights, advice and tools they need to address mission-critical priorities amid mounting pressures to drive growth through new and existing customers. With extensive qualitative and quantitative research, Gartner for Sales Leaders helps sales teams combat commoditization and price-based purchasing, develop critical manager and seller skills, elevate the value of sales interactions, unlock existing growth potential, and optimize sales force enablement. Follow news and update from the Gartner Sales practice on Twitter and LinkedIn using #GartnerSales. Members of the media can find additional information and insights in the Gartner Sales Newsroom. About Gartner Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more, visit gartner.com.

Read More

TARGETED ACCOUNT STRATEGY

Square 2 Launches RGS™, the Revenue Generation System

Business Wire | April 12, 2023

Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue Generation System. Our industry research reveals that 90% of companies don’t hit their revenue goals month over month because they’re missing a system. RGS includes the process, methodology and tools needed to build repeatable, predictable and scalable revenue growth. “Businesses run on systems. You have a system for paying bills, hiring people and making purchases – revenue generation should be no different,” Square 2 CMO Eric Keiles said. “RGS helps you implement a strategic system that brings together your sales, marketing and customer service teams.” When you implement RGS, you’re building a powerful system that helps generate revenue today and into the future. Just like EOS® for overall business operations, RGS provides the framework to install a system for your revenue generation efforts. “The old playbooks around revenue, marketing, sales and customer service aren’t working anymore,” Square 2 CEO Mike Lieberman said. “It’s time to try something different. It’s time to take a systematic approach to revenue.” RGS works because it delivers a coach to help you learn how to gain clear alignment around your go-to-market strategy, a methodology for selecting the right marketing and sales tactics, an organized process for executing campaigns, and technology guidance to automate and analyze overall revenue efforts. Since 2003, Square 2 has been using the RGS framework for its clients. Now it’s releasing RGS publicly and enabling clients to use the tools, framework and methodology associated with the system. In addition, an RGS Coach helps companies implement, use and optimize the system over time, delivering results even faster. “We’ve helped business leaders quickly and cost-effectively change the way they’ve approached growing their companies,” Lieberman said. “Our top priority is helping companies learn what’s missing in their revenue efforts and then providing them with the missing ingredients.” About Square 2 Square 2 is a full-service B2B revenue growth agency. Their innovative approaches focus on strategy, tactics, campaigns and technology to deliver faster, lasting results for clients. To learn more about our services and team, visit www.square2marketing.com.

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