ACCOUNT BASED EXECUTION

Contentgine Unveils Its Revolutionary Content Indication Platform (CIP)

Contentgine | February 21, 2022

Contentgine Unveils Its Revolutionary CIP
On February 17, Contentgine unveiled its revolutionary Content Indication Platform known as ‘CIP’ to facilitate business-to-business marketing and sales teams across 120 major product categories. It is an online SaaS platform that provides access to Contentgine’s proprietary first part account intent and content insights. They allow for prioritization and expansion of target account lists, and content consumption intelligence.

CIP collects one billion engagement signals quarterly from content interactions with the world’s largest B2B library of more than 500, 000 case studies, ebooks, and whitepapers to deliver advanced market intelligence. CIP gets insights into personalized content consumption patterns of tens of millions of professionals and creates smarter target lists, better prospect engagement and higher performing content.

"There is a vast amount of actionable information on CIP for marketing and sales organizations to help drive opportunities and return on investment," said Tim Ribich, chief product officer.

"There is a vast amount of actionable information on CIP for marketing and sales organizations to help drive opportunities and return on investment," said Tim Ribich, chief product officer. "This information includes which prospects are most active in a specific product category, the specific research behaviors within those prospect accounts, and which content is performing well in the market. These insights ultimately give teams a deeper understanding of product categories and a broader set of data to enhance their lead generation programs and hone their marketing efforts."

Chief Operating Officer Paul Hong said, "Our express goal is to make CIP the premiere marketing intelligence platform for business-to-business marketing and sales professionals. The corpus of data that we create when our Perpetual Engine® methodology serves content from our library to interested prospects gives us information that no one is able to provide at this scale and depth."

Hong added, "Our CIP platform holds great promise for accelerating insights for content marketers that we are now sharing with the industry. For example, we just announced our "Content Top 5" series in which each episode reveals the top five performing assets in a particular product category. Content marketing expert, Robert Rose, is hosting the series and the analysis is eye-opening."

Several strategic clients are already using CIP, and it will be rolled out to Contentgine customers this quarter.

Spotlight

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account.

For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

Spotlight

Intent data has been making waves in digital environments by improving customer interactions from that phase of initial interest, all the way to becoming a converted account.

For the better part of a decade, data-driven observations of customer behavior have relied heavily on insights derived from first-party data - insight into what actions customers take directly on an organization’s website. While this approach has strong pros for increasing account growth or capitalizing on inbound leads, the decision making process in the buyer journey often starts long before a prospect lands on a business’ website.

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