On May 25, Contentgine, the world leader in content-based marketing, released its latest “Top 5” research. It ranks the most popular artificial intelligence (AI) content consumed by B2B decision-makers. Its Content Indication Platform (CIP) analyzed this content using machine learning and AI to examine content consumption across more than 3000 research papers, eBooks, and AI case studies syndicated from the world’s largest B2B library.
"AI software is not only a category in and of itself, but it is also a core component of other categories," said "Top 5 in 15" Series Host Robert Rose, best-selling author and chief strategy advisor for the Content Marketing Institute.
"AI software is not only a category in and of itself, but it is also a core component of other categories," said "Top 5 in 15" Series Host Robert Rose, best-selling author and chief strategy advisor for the Content Marketing Institute. "We're talking about the core component of AI software that may or may not be embedded into other solutions to achieve advanced automation, decision insights, predictive measurement, targeting, personalization, content management, and conversational interfaces. Given the vast interest in this topic today, it's wonderful to see so many well performing assets available to decision makers."
The Top 5 companies comprising the AI best-in-content chart include:
#1 – Amazon Web Services – eBook: The Machine Learning Journey
#2 – Alteryx – eBook: Analytic Process Automation: The Convergence of Analytics, Data Science and Process Automation
#3 – DataRobot – eBook: AI: The Next Frontier for Healthcare Providers
#4 – Pythian – Case Study for Canadian mining company Teck: Data Science Keeps World's Biggest Trucks Rolling
#5 – Snowflake, in conjunction with Amazon Web Services – eBook: Machine Learning Within Reach
"Marketers are putting artificial intelligence and machine learning tools to work to create and sustain smarter programs for better demand generation and content indication," said Ian Dix, chief marketing officer for Contentgine. "Contentgine's CIP analyzes content performance across more product categories than other leading content demand gen and account based marketing (ABM) platforms to provide a wealth of first-person leads and a tool for gauging how our clients' content performs versus their competitors. It's a game changer moving from content marketing to intent marketing by gaining a better understanding of who is choosing to engage with what content and why."
Contentgine has released detailed findings in a new “Top 5 in 15” video and in the “Top 5 Resource Center”. These videos explore the best practices, similarities and differences among the Top 5 category leaders. Rose thinks that businesses undergoing digital transformation have a massive appetite for AI education. Out of the five most popular assets, four are eBooks. They drive the value of AI to help businesses understand why and where they should invest in this advanced technology.
Contentgine knows the consumed assets, so it provides industry-leading content intelligence by comparing the performance within product categories. These insights help organizations understand how their content works compared to their competitors.