BUYER INTENT DATA
PRNewswire | March 23, 2023
Terminus, the leading account centric platform for revenue growth, today launches Prospect Engine, a new data solution to uncover previously unknown, high-quality accounts and contacts showing in-market buying signals. Terminus has long been an ABM leader with deep roots in B2B marketing. Together with Bombora, the leader in B2B Intent data, Terminus now offers powerful data to the entire go-to-market (GTM) team coupled with best-in-breed advertising and the most native engagement channels available.
"Legacy data providers wreak havoc on go-to-market strategies with high volume, low accuracy data, resulting in inaccurate assumptions and wasted resources. It's essentially a modern version of a phone book," said Carter Lassy, chief product officer at Terminus.
"With Terminus Prospect Engine, we're offering a powerful caller ID that not only identifies incoming and missed calls, but most importantly, identifies and prioritizes the calls that need to happen next. With the highest quality in-market account and contact data mapped exactly to their ICPs, Terminus customers can better solve their go-to-market challenges and prioritize the right prospects and customers to deliver efficient revenue growth," said Lassy.
The new data solution from Terminus features:
Trustworthy B2B go-to-market data: Human-curated data eliminates the gaps and inaccuracies found with other data providers, as well as industry-leading contact recency with 90-day contact-level data verification.
Intelligent B2B graph: A signal-first graph of more than 8 million companies and 32 million decision-makers with full profile information is enriched with firmographics, technographics and contact details.
High-priority account and contact discovery: Companies and contacts outside of a CRM that meet a company's defined ICP and are showing in-market buying signals.
Market-leading intent data: Intent topics and research spikes identified by Bombora are ingested into the Terminus identity graph.
Bombora data will be available as a part of Terminus Prospect Engine: Account Discovery Premium Edition. For GTM teams looking to take the first step into identifying unknown accounts, Terminus will also offer a free edition of Prospect Engine leveraging first-party data. Terminus Prospect Engine: Account Discovery Free Edition identifies anonymous accounts visiting a customer's website via first-party data and prioritizes them via custom account scoring. While an account discovery service has long been available to Terminus customers, the company will now offer this entry-level account discovery option for free to all new and current customers.
"Terminus customers already leverage Bombora's reliable, relevant and regulation-compliant Intent data to create integrated ABM campaigns to their known accounts," said Erik Matlick, CEO and founder of Bombora. "By ingesting that data into Terminus' powerful graph and uncovering high-quality net new accounts, Terminus Prospect Engine unlocks an entirely new strategic advantage at a time when go-to-market teams need it most."
For more information about how Terminus helps go-to-market teams drive meaningful revenue impact, visit Terminus.com.
About Terminus
Terminus is the leading account centric platform for revenue growth. Our mission is to empower go-to-market teams to drive revenue impact for a sustainable growth advantage. 1000+ customers, including Gainsight, Roche, and Dow Jones, have turned marketing into a growth engine with our industry-leading first-party data, B2B advertising, and multi-channel engagement platform. Terminus is proud to be G2 leader in ABM for 17 consecutive quarters. Visit terminus.com to learn more or connect with us on LinkedIn.
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ACCOUNT BASED DATA, BUYER INTENT DATA
Intentsify | February 24, 2023
Intentsify, a leading buyer-intent data and activation solutions provider, has unveiled a breakthrough in its intent data technology called 'next-generation precision intent.' This innovative and patent-pending solution utilizes advanced natural language processing (NLP) and is activated via Intentsify's Intelligence Activation Platform. The key feature of this technology is its ability to generate highly accurate intent signals tailored to a customer's specific products and business offerings, making it the first and only intent data solution with this level of precision.
While intent data has demonstrated its efficacy in B2B marketing, current solutions rely on limited topics, keyword lists, and predetermined models to generate intent signals. As a result, these solutions offer a one-size-fits-all approach that fails to consider the nuanced differences in go-to-market messaging (GTM) that distinguish B2B marketers from one another.
With its precision intent solution, Intentsify is transforming the intent data landscape. By analyzing a marketer's messaging, web pages, and online marketing materials, this technology automatically selects and assigns unique weights to unlimited topics, keywords, and products. As a result, it can identify intent that is perfectly aligned with the marketer's GTM, providing next-level buyer intelligence. This, in turn, enables B2B GTM teams to efficiently deliver exceptional and effective full-funnel buying experiences that drive revenue.
Key capabilities and advantages of Intentsify's precision intent include the following:
Unmatched breadth of intent coverage: Combining multiple signal sources
Automation - less effort, time, and expertise needed to generate value from intent data: Intentsify's NLP streamlines GTM teams' marketing efforts by automatically selecting and weighing relevant topics and keywords from a marketer's online messaging, reducing time, effort, and specialized skills needed
Intent-signal transparency: First & only intent data solution with URL-level visibility for customer confidence in signal validity
About Intentsify
Intentsify is a company that specializes in providing advanced precision intelligence for B2B intent data. They offer a next-generation solution for understanding and leveraging intent signals to drive sales and marketing success. Its platform uses machine learning algorithms and natural language processing to extract insights from unstructured data sources and provide real-time visibility into customer behavior and buying intent. The company is focused on helping businesses improve their targeting, engagement, and conversion rates by delivering highly accurate and actionable intent data.
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ACCOUNT BASED ANALYTICS, ACCOUNT BASED DATA
Bombora | January 19, 2023
On January 18, 2023, Bombora, the leading B2B intent data solutions supplier, was named as a leader in 5 G2 Winter 2023 Reports. For the eleventh consecutive marketing period, Bombora retained the "leader" position in the Grid® report for marketing account intelligence and the Grid® report for buyer intent data providers while maintaining the leadership position in the Grid® report for sales intelligence. Also, for the second straight quarter, the company was declared a leader in two mid-market grids.
In addition, the business was recognized as a momentum leader in the Momentum Grid® report and a top performance in the Enterprise Grid® report. The company was mentioned in 56 total reports.
G2 reports are based on reviews from the firm's customers. Clients commonly mention how the Bombora’s Company Surge® product aids in prospecting and account prioritization.
Bombora CEO and co-founder, Erik Matlick, said, "We remain committed to providing the best possible product and service for our customers, and the G2 reviews show that this attention to detail is paying off." He added, "It's a big achievement to be called a leader in one category. To earn that distinction across five categories shows that we consistently deliver a best-in-class product that is helping businesses drive revenue and report on their efforts, even in uncertain economic conditions."
(Source - Newswires)
Marketing and sales executives may learn which companies are looking at the goods and services they and their rivals offer thanks to Bombora's Company Surge® data. With this knowledge, sales and marketing teams can be more consistent and relevant while enhancing performance across all activities.
About Bombora
Bombora is the premier provider of B2B marketing and sales Intent data. The company's data unify marketing and sales teams, allowing them to make decisions based on the knowledge of which organizations are actively studying what products and the intensity of their investigation. As a result, marketers can use this data to drive more qualified demand through the sales funnel, while sales teams can prioritize accounts more effectively and have higher-quality conversions. This data comes from the first cooperative of over 5,000 premium B2B media providers. Members provide content consumption and audience behavior data aggregated into more than 10,000 Intent themes. As a result, businesses can better comprehend their audiences, serve advertisers, and monetize their inventory.
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