Convertr and Orb Intelligence Launch Strategic Partnership

Convertr, a data routing and optimization platform that delivers data acquisition, integration, and database integrity solutions, has partnered with Orb Intelligence, a global data provider with 60 million company records. Convertr’s new integration with Orb Intelligence will automate data enrichment to deliver more complete, accurate records across theirr customer tech stacks. By implementing enrichment through Convertr’s data processor, Orb Intelligence’s account and firmographic data points will improve marketing’s targeting and campaign activities, strengthen sales activities with more valuable contact and company information and aid trend and performance analysis.