ACCOUNT BASED EXECUTION

Cvent Announces Partnership With ID.me to Enhance Event Health and Safety

Cvent, ID.me | December 23, 2021

Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has partnered with ID.me, the leading secure digital identity network, to bring seamless health, testing, and vaccine status verifications to hybrid and in-person events in the United States.

Cvent Health Check, powered by ID.me, is a user-friendly solution that allows event planners to implement a secure method of verifying attendee health status in just a few simple steps. By combining ID.me vaccine, testing, and identity verification capabilities with Cvent’s robust event marketing and management platform, Cvent customers can include additional health and safety protocols at their events with easy-to-use, confidential health checks on event attendees’ own mobile devices.

Built with planner flexibility and usability in mind, Cvent Health Check allows event hosts to set specific parameters around attendees’ proof-of-vaccination, testing status, and/or health screening in a privacy-compliant manner, giving individuals sole control over their personal medical information to determine when, how, and with whom it is shared.

Once attendees’ health or vaccination statuses are verified, their credentials can be easily checked through a digital image displayed on a user’s mobile device at the event. The portable digital ID streamlines check-in and helps to ensure all attendees meet any requested health criteria to enter the event. Importantly, no user information is passed between ID.me and Cvent, allowing for individual privacy and control while also ensuring event planners and organizers are not storing, accessing, or distributing sensitive attendee health data.

“As health and safety remain top priorities for event planners and attendees alike, reliable and secure solutions like health or vaccine verifications are critical,” said Patrick Smith, Chief Marketing Officer of Cvent. “We’re pleased to combine ID.me’s proven technology and strong commitment to user data privacy with our event marketing and management platform to enable a more customer- and safety-centered approach for in-person event experiences.”

“Anyone considering attending an in-person meeting, conference, or event during the pandemic wants to know that they will be in a safe environment, and in many cases, that means health checks and vaccine verifications,” said Mark Lockwood, General Manager of Commercial Sector of ID.me. “Our partnership with Cvent is enabling meeting organizers and hosts to simplify health checks and vaccination verification processes while meeting the highest levels of security and data privacy. As the industry works to return to normal, we believe our partnership will bring greater confidence to attendees, encourage higher in-person attendance, and reduce the stress and burden on event hosts. We could not be more thrilled to partner with Cvent.”

The ID.me secure digital identity network has been rigorously tested against the highest technical and policy controls and is trusted by 10 federal agencies and more than 500 brands to verify users’ identity and facilitate access. The ID.me Identity Gateway has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). As of December 2021, the ID.me network included more than 66 million individuals.

About Cvent
Cvent Holding Corp., (Nasdaq:CVT), is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automates and simplifies the entire event management process and maximizes the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.

About ID.me
ID.me simplifies how individuals prove and share their identity online. The ID.me secure digital identity network has 66 million members with over 145,000 new subscribers joining daily, as well as partnerships with 29 states, 10 federal agencies, and over 500 name-brand retailers. The company provides identity proofing, authentication, and group affiliation verification for organizations across sectors. The company’s technology meets the federal standards for consumer authentication and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. ID.me’s Identity Gateway also has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO). ID.me is the only provider with video chat and is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit ID.me or connect with us on Facebook, Twitter, or LinkedIn.

Spotlight

Director of ABM at Sitecore, Lauren Bishop Vranch talks to us about her experience of ABM at Sitecore and beyond.  Discover the the importance of data-driven insight, localisation and how ABM can blend with your bigger strategy.

Spotlight

Director of ABM at Sitecore, Lauren Bishop Vranch talks to us about her experience of ABM at Sitecore and beyond.  Discover the the importance of data-driven insight, localisation and how ABM can blend with your bigger strategy.

Related News

ACCOUNT BASED EXECUTION

Knowland Partners with UpMail to Improve Group Sales Productivity with Personalization of Account-based Sales Outreach

Knowland | October 21, 2022

Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and UpMail, a sales acceleration tool for the hospitality industry, announced today a solution partnership to enable group sales teams to grow revenue faster and improve the sales execution process. Sales teams today are faced with ongoing challenges, not the least of which is doing more with less staff. The collaboration of these two platforms will enable sellers to work smarter and faster while making important market share gains. By better understanding what meeting and event opportunities to target, hoteliers can optimize the sales process, shorten the sales cycle, and close more deals. Grow and expedite the sales pipeline- Account-based selling with best-fit targets from Knowland and lead development tools from UpMail allow hoteliers to manage and grow their sales funnel in just minutes each day. Knowland helps to identify which accounts to target, and UpMail enables users to automate communications with dynamic templates for discovery, proposals, contracts, and upsells. Better communicate and connect - Helps teams easily select top target accounts with relevant content for prospecting from a digital content library, automate communication cadences, and then assess customer engagement and top funnel opportunities. Measure the outcome - Knowland and UpMail platforms provide easy access to usage reports ensuring the entire team is onboard and taking advantage of the technology. Managers use dashboard data to make informed sales decisions when assessing future sales efforts to drive growth. Jeff Bzdawka, CEO, Knowland, said: “Our collaboration provides the ability for our customers to streamline sales efforts at a time when hoteliers need to produce results more quickly and more efficiently. Combining our solution with UpMail will enable sales teams to quickly take action on Knowland account insights with email communication, content, and tracking while streamlining their outreach and reporting efforts.” Jeff Bzdawka, CEO, Knowland, said: “Our collaboration provides the ability for our customers to streamline sales efforts at a time when hoteliers need to produce results more quickly and more efficiently." Knowland and UpMail will host a joint webinar on November 9 at 1PM ET to showcase the benefits of account-based selling for hotel meetings and events. Register here. Antoine Asselin, founder and CEO of London-based UpMail, said: “Our ongoing mission has always been to change the way hotels use email, making it a more efficient and productive channel for salespeople. We look forward to partnering with Knowland to help its customers enhance the quality and effectiveness of their communication efforts, giving them a real advantage over their competitors.” ABOUT KNOWLAND Knowland is the world’s leading provider of data-as-a-service insights on meetings and events for hospitality. With the industry’s largest historical database of actualized events, thousands of customers trust Knowland to sell group smarter and maximize their revenue. Knowland operates globally and is headquartered just outside Washington, DC. To learn more about our solutions, visit www.knowland.com. ABOUT UPMAIL UpMail is the only sales acceleration tool designed to address the daily challenges hotel sales teams face. Used globally by hotel brands including Wyndham, Radisson, Hard Rock Hotels, Virgin Limited Edition many more – UpMail enables sellers to elevate their brand, pull through their unique hotel story to effortlessly generate more leads, and close more deals. UpMail gives hotels a collection of personalized, branded templates empowering sales teams with compelling content that differentiates them over their competitors, taking the hours out of composing custom emails to drive sales team performance, 365 days a year. Find out more about UpMail, visit www.upmailsolutions.com.

Read More

ABM ACCOUNTS

RollWorks Announces Open Beta of Contact Insights

RollWorks | November 04, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the beta version of Contact Insights, a capability that helps B2B sales teams prioritize and develop more personalized and refined account-based strategies. Contact Insights surfaces contact-level data (name, email, title, department) in a single source of truth, and provides the ability to add contacts directly to a sales sequence from within Sales Insights, helping sales teams streamline workflows, build out the buying committee at a target account, and easily prioritize and personalize outreach. "Sales' ability to deeply segment allows them to be more compelling and relevant with the entire buying team based on where they are in the sales process, but also on stakeholder goals, challenges, and success measures," said Shawn Cook, VP of New Business Sales, RollWorks. "Sales' ability to deeply segment allows them to be more compelling and relevant with the entire buying team based on where they are in the sales process, but also on stakeholder goals, challenges, and success measures," said Shawn Cook, VP of New Business Sales, RollWorks. "With Contact Insights and the Outreach integration, sellers can move prospects into sequences by fit and behaviors based on what's happening in the sales cycle. Imagine sequences for accounts where fewer than three contacts are engaged with the goal of driving consensus. Or triggering a competitive differentiation sequence automatically when a competitor's name is raised in a call. Who wouldn't want to trigger digital responses without the manual approach?" RollWorks' new integration with Outreach enables organizations to take timely action by adding contacts directly to an Outreach sequence right from within the CRM. With RollWorks Contact Insights, sales teams can: Streamline their prospecting by accessing account and contact-level data in one place and take timely action by adding contacts to a sales sequence from their CRM Get more responses by prioritizing contacts and personalizing messaging for each persona Identify gaps in the buying committee and determine contacts needed to get multi-threaded Upcoming Contact Insights features will surface additional first party activity data, such as email opens and campaign touchpoints, for known contacts within the CRM platform to help sales better prioritize contacts for outreach and personalize messaging based on engagement activity. RollWorks Contact Insights is part of RollWorks' larger Sales Insights solution, which prioritizes accounts for sales outreach using data science models to uncover signals of an account's engagement with a company's website and ads. Contact Insights is available to all RollWorks customers that have Salesforce or HubSpot CRM integrated and an Outreach subscription. Learn more about how RollWorks Contact Insights can help you better prioritize and personalize your outreach. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

Read More

BUYER INTENT DATA

6sense Ranked Number 130 Fastest-Growing Company in North America on the 2022 Deloitte Technology Fast 500™

6sense | November 23, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced it ranked 130 on the 2022 Deloitte Technology Fast 500™, a ranking of the 500 most innovative, fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 28th year. During this time period, 6sense grew by 1,134% from 2018 to 2021. “Our place on the Deloitte Fast 500 is an exciting milestone to celebrate. Our growth underscores the hard work and dedication of a stellar global team that believes in our mission to transform the way revenue-driving teams operate in a modern sales environment,” said Jason Zintak, 6sense CEO. “Our place on the Deloitte Fast 500 is an exciting milestone to celebrate. Our growth underscores the hard work and dedication of a stellar global team that believes in our mission to transform the way revenue-driving teams operate in a modern sales environment,” said Jason Zintak, 6sense CEO. “Every day, our team continues to deliver a best-in-class platform to our customers who understand the strategic importance of innovation, especially in the world of revenue technology.” Winners of the Deloitte Technology Fast 500 awards are determined by their percentage of revenue growth from 2018 to 2021. 6sense recently announced four consecutive years of 100% plus revenue growth. Zintak credits an obsession with delivering customer value, the company’s mission to transform the B2B buying and selling experience, and a talented team focused on execution with its growth. Leading the RevTech Revolution, only 6sense Revenue AI™ provides the necessary data and insights, native applications, and a connected ecosystem to unite and power sales and marketing teams. Recently launched 6sense Conversational Email™ provides further pipeline-generating support leveraging AI models, pre-intent and intent data, and predictive analytics to convert leads to sales meetings at scale. “6sense continues to solve pipeline challenges that other technologies can’t handle on a large scale. The 6sense Revenue AI platform gives revenue teams the insights they need to quickly bring value back to the business, said Viral Bajaria, 6sense CTO and Co-founder. “I’m very proud of how our team stays focused and works so hard to make a huge difference in how our customers use our platform so successfully.” Find the full list of the Deloitte Technology Fast 500™ rankings here. Learn more: Stay updated with announcements at the 6sense Newsroom Follow 6sense on LinkedIn and Twitter About the 2022 Deloitte Technology Fast 500™ Now in its 28th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021. In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America. About Deloitte­ Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Our people come together for the greater good and work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthier society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Building on more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s more than 345,000 people worldwide connect for impact at www.deloitte.com.

Read More