BUYER INTENT DATA
RollWorks | December 02, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today unveiled the open beta of RollWorks Keyword Intent. The company's proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritize accounts, and personalize messaging based on the content they are engaging with throughout the buying journey. When RollWorks Keyword Intent is layered with intent from partners Bombora and G2, RollWorks has the industry's most sophisticated intent data approach.
"Keyword Intent is a groundbreaking new solution that raises the bar for intent data," said Mike Stocker, SVP of Partnerships, RollWorks. "RollWorks' unique approach is not and either/or but all — by offering our own keyword intent data, combined with best-in-class Bombora Intent and G2 buyer intent, we are providing multiple, corroborating sources of intent that give organizations the best possible results to allow them to be more certain that an account is actually in market. We're the only solution with this level of sophistication."
RollWorks Keyword Intent: A Multi-Layered Intent Data Approach
With finite resources, marketers and sales teams can't target all of their accounts at once. As a result, they may miss out on in-market accounts or get the granularity they need, such as which messaging will resonate with their target audience to drive strong engagement. Running high-performing, efficient campaigns is key to their success. When layered on top of Bombora and G2 intent in the RollWorks platform, Keyword Intent gives B2B organizations greater confidence and certainty that the accounts they reach out to are actually in market. It helps them tap into unknown audiences that are ready to buy, and they no longer have to cast a wide net and sift through unqualified leads.
Features and benefits of Keyword Intent:
Find accounts that are showing intent on terms that you weren't able to track before (e.g. very specific product names or competitor names)
Get keyword recommendations to understand what you should be tracking based on your existing site content
Achieve a better understanding of what accounts are researching
Gain greater confidence that accounts are really showing intent through the layering of multiple intent data sources with different methodologies
Unlock more ways to utilize keyword intent data
"You lose 100% of the in-market accounts you don't act upon," said Jodi Cerretani, VP of Revenue Marketing at RollWorks. "With a high level of granularity and flexibility in keyword selection, Keyword Intent gives marketing and sales teams more meaningful and precise intent signals to enable better account identification and prioritization of accounts. This allows organizations to quickly fill gaps in their current go-to-market strategy while growing and protecting their current business."
"You lose 100% of the in-market accounts you don't act upon," said Jodi Cerretani, VP of Revenue Marketing at RollWorks.
The opportunity for intent data in 2023 is promising — In a recent RollWorks survey of 1,000 marketers, nearly 1 in 5 (18%) rely on intent data as a core tool in their martech stack. RollWorks customers who use intent data say:
"We are getting more informed, personalized conversations with prospects thanks to the magic of intent topics - an incredibly impactful feature."
"We're reaching more accounts in our ICP than ever before. Also, it's giving us intent data so we're able to help our new business team focus on more qualified accounts. In our past, our target account lists weren't as strategic as they are now and that's thanks to the data we are receiving from Rollworks. I think it's helping our marketing and sales teams align much more than we ever had in the past and it keeps us focused based on data rather than assumptions."
"I also love the intent data that as an SMB organization was too expensive to get separately. It's great to have it here within RollWorks."
Visit RollWorks to learn more about how Keyword Intent can give you greater confidence that the accounts you reach out to are really in market.
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.
Magnolia Communications | September 16, 2022
Magnolia Communications, an award-winning full-service B2B demand generation agency, today announced the addition of account-based marketing (ABM) to its range of digital marketing services.
ABM offers clients a new approach to generating qualified leads that increase the volume and velocity of sales. Magnolia Communications has designed its ABM program to help redefine the sales and marketing relationship within its clients’ organizations. A tailor-made playbook and 360-degree strategy enable the team at Magnolia to maximize customer interactions and touchpoints. By employing a phased approach, the company can ensure every ABM strategy put into action is methodical and strategic by identifying integral elements such as key stakeholders, valuable accounts, customer personas, personalization and more, helping clients get to market faster.
“Making ABM accessible to SMEs that thought it was out of their reach was a key goal of our offering. Many clients have asked us if ABM is a practical, viable demand generation for smaller SMEs, and the answer is absolutely 100%,” said Phoebe Yong, President & Founder, Magnolia Communications.
“Making ABM accessible to SMEs that thought it was out of their reach was a key goal of our offering. Many clients have asked us if ABM is a practical, viable demand generation for smaller SMEs, and the answer is absolutely 100%,” said Phoebe Yong, President & Founder, Magnolia Communications. “Our recent partnership with Terminus and ON24 gives clients who want to use a tailor-made approach to ABM and align sales and marketing reach their target accounts in a practical and feasible manner.”
Magnolia Communications recently celebrated its 18th anniversary. Since opening its door as a PR consulting company in 2004, Magnolia has expanded its services and team into a full-service demand generation agency offering an array of services to deliver a 360-degree approach. The addition of account-based marketing services to the company’s offerings confirms its commitment to delivering results for clients, embracing new trends and challenging the status quo.
To find out if our ABM solution is right for your business, please visit: https://magnoliamc.com/services/account-based-marketing/
About Magnolia Communications
Magnolia Communications is an award-winning, full-service, B2B demand generation agency, specializing in public relations, digital marketing, content marketing, and communications strategy. Ranked among the Top 10 PR agencies in Canada via Clutch B2B Ratings & Reviews, we’re sophisticated and solutions-based, serving local, national, and international clients with insight and integrity. We’re constantly hungry for creativity, daringly innovative and unabashedly fearless, known for challenging the status quo and bringing new ideas and fresh thinking to the table.
BUYER INTENT DATA
6sense | November 23, 2022
6sense, the leading platform for B2B organizations generating predictable revenue, announced it ranked 130 on the 2022 Deloitte Technology Fast 500™, a ranking of the 500 most innovative, fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 28th year. During this time period, 6sense grew by 1,134% from 2018 to 2021.
“Our place on the Deloitte Fast 500 is an exciting milestone to celebrate. Our growth underscores the hard work and dedication of a stellar global team that believes in our mission to transform the way revenue-driving teams operate in a modern sales environment,” said Jason Zintak, 6sense CEO.
“Our place on the Deloitte Fast 500 is an exciting milestone to celebrate. Our growth underscores the hard work and dedication of a stellar global team that believes in our mission to transform the way revenue-driving teams operate in a modern sales environment,” said Jason Zintak, 6sense CEO. “Every day, our team continues to deliver a best-in-class platform to our customers who understand the strategic importance of innovation, especially in the world of revenue technology.”
Winners of the Deloitte Technology Fast 500 awards are determined by their percentage of revenue growth from 2018 to 2021. 6sense recently announced four consecutive years of 100% plus revenue growth. Zintak credits an obsession with delivering customer value, the company’s mission to transform the B2B buying and selling experience, and a talented team focused on execution with its growth.
Leading the RevTech Revolution, only 6sense Revenue AI™ provides the necessary data and insights, native applications, and a connected ecosystem to unite and power sales and marketing teams. Recently launched 6sense Conversational Email™ provides further pipeline-generating support leveraging AI models, pre-intent and intent data, and predictive analytics to convert leads to sales meetings at scale.
“6sense continues to solve pipeline challenges that other technologies can’t handle on a large scale. The 6sense Revenue AI platform gives revenue teams the insights they need to quickly bring value back to the business, said Viral Bajaria, 6sense CTO and Co-founder. “I’m very proud of how our team stays focused and works so hard to make a huge difference in how our customers use our platform so successfully.”
Find the full list of the Deloitte Technology Fast 500™ rankings here.
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About the 2022 Deloitte Technology Fast 500™
Now in its 28th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021.
In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Our people come together for the greater good and work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthier society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Building on more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s more than 345,000 people worldwide connect for impact at www.deloitte.com.