Demandbase Announces its Predictive Analytics Expansion for ABX Cloud

Demandbase announced notable novel features released in the Demandbase One ABX Cloud. Demandbase is already rich in analytics. The ABX Cloud will expand the capabilities further with Multiple Predictive Models.

The upcoming feature will enable customers to create customized Pipeline Predict and Qualification Score models for any product, business unit, or industry on their own, without the need for professional services. This is ground-breaking for predictive analytics. And permits customers to determine the best accounts to pursue across various business segments.

On this new venture, Jon Miller, chief marketing and product officer at Demandbase, said, ‘’One of the biggest issues with other predictive models today is that they either take in too many signals across too many products and activity types. In this way, it makes the end result too generalized, or they require significant professional services to customize, which takes a lot of time.”

He further added, "our Multiple Predictive Models completely upends this. Thus, improving the actionability of predictive scores and eliminating confusion. With the release, like this one, we're helping customers fine-tune their Account-Based Experience with relevance and insights at every stage of the journey."

In addition, this new feature allows users to score accounts according to their fit and interest with various business segments. In fact, it offers more control over the data that trains each model, which maximizes the accuracy of each score. Having multiple pipeline prediction models, marketing and sales teams know the right product areas to focus on before each prospect’s call. And marketing teams can easily build target account lists for campaigns with the help of product-specific messaging. Besides, customers can create a Qualification Score model. This learns their ideal customer profile (ICP) from a list of aspirational accounts representing a new market segment they are targeting.

Interestingly, Multiple Predictive Models’ latest releases included:

Role-Based Dashboards — These are out-of-the-box dashboards for marketing and sales users to help gain data and insights relevant to teams within Demandbase One. In this, custom dashboards can also be created by admins.

Sales Insight Dashboard — Another new dashboard visualizes insights to uncovering the current health of any given market or territory, including hot accounts, accounts by journey stage, high-intent accounts, re-engaged accounts, and hot contacts.

Top Intent Added to Snapshot Emails — An added content section is available within Demandbase's customizable snapshot emails. This shows the list of top intent behaviors across a user's account. This gives companies more suppleness to enable sellers with pivotal information.

Advanced Field Management — The controls are available in the Field Management settings to activate field data in the Demandbase One platform. This provides admins and users more control over the data within the platform.