ABM ACCOUNTS

Demandbase is First to Unify Comprehensive Sales Intelligence and Account Engagement Insights for Sellers

Demandbase | July 20, 2022 | Read time : 05:00 min

Comprehensive Sales Intelligence
Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights) from Demandbase Sales Intelligence Cloud. Doing so gives B2B sellers access to all the information they need to spot and close larger deals faster. This first of its kind application guides sales teams to know where and when to engage with the right accounts and decision-makers, leading to higher win rates, shorter sales cycles, and bigger deals — boosting CRM adoption in the process.

"Having all the account intelligence we need for sales in a single view is a game changer," said Vikram Nair, Director and Global Head of Strategic Alliances at Equilar. "Our sellers love the behavioral and journey stage insights they have today in ABX Cloud. And they rely on the third-party data from Sales Intelligence Cloud to round out their understanding of their prospects so they can tailor their messages and find warm connections. But the holy grail of sales is to give sellers more selling time and Demandbase has accomplished that with this new unified experience.

By providing engagement data, company data, people data, and more, directly within CRM, the new release allows users to rely on one source of insight into their accounts, saving them time while supercharging sales motions. It further enables a view into historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps, and more. It gives users deeper visibility into every account's potential and where they are in the buyer journey, driving sales folks to engage prospect accounts with greater relevance, while boosting productivity and revenue. With this unified UI, customers can consolidate their tech stack, replacing ABM, sales intelligence, advertising, and other vendors with Demandbase One, the Smarter Go-To-Market™ solution.

"The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase.

"The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase. "No more toggling between systems or wasting time in generic outreach that doesn't drive sales. Instead, they'll have deeper insights and greater visibility into prospective deals, gaining knowledge about what buyers are doing around the web, what they engage with, who to contact (and how), and what the most relevant messaging is. The actionability, productivity, and efficacy of such functionality is practically limitless."

To learn more about the new unified sales UI and to see it in action, please visit https://www.demandbase.com/solutions/abx-cloud/engagement-platform/account-based-sales/.

About Demandbase
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.

Spotlight

According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action other words, where advertisers rent media, content marketers own it – creating and distributing articles, art, blogs, videos, graphics and other pieces to reach and connect with new and existing supporters and customers. Content marketing is highly effective for discovery, lead generation and reputation building. It is highly shareable and can cause a connection with audiences, regardless of knowledge of your brand.

Spotlight

According to the Content Marketing Institute, “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience with the objective of driving profitable customer action other words, where advertisers rent media, content marketers own it – creating and distributing articles, art, blogs, videos, graphics and other pieces to reach and connect with new and existing supporters and customers. Content marketing is highly effective for discovery, lead generation and reputation building. It is highly shareable and can cause a connection with audiences, regardless of knowledge of your brand.

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