ABM ACCOUNTS

Demandbase Recognized as a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Demandbase | January 11, 2022

Gartner Magic Quadrant
On January 7, Demandbase announced that it was named a Leader by Gartner in the first-ever Magic Quadrant™ for Account-based Marketing Platforms for 2022. In addition, Demandbase was the only vendor among seven to receive the highest scores in all three use cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report.

"We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase.

"We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase. "Achieving the highest scores for all three ABM Use Cases is a testament to the powerful way we're helping our global customers acquire, retain, and expand the accounts that matter."

Demandbase’s ABX Cloud solution has enriched the sales and marketing teams of its clients to plan, execute and measure account-based strategies.

The Gartner Magic Quadrant report gives detailed insights into the ABM market and evaluates seven ABM vendors objectively. It also sheds light on the role of ABM in the B2B market today, the importance of ABM solutions, and how they can enhance the relationship between marketing and sales departments to optimize their performance.

In Gartner’s detailed companion report, the 2022 Critical Capabilities for Account-based Marketing Platforms, Demandbase topped the list of vendors with respect to new account acquisition, account retention, and account expansion.

Spotlight

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

Spotlight

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

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CORE ABM, ABM ACCOUNTS

TechTarget’s Data-driven B2B Marketing and Sales Excellence in Enterprise Technology

TechTarget | December 21, 2022

Contents 1. TechTarget’s Data-driven Marketing and Sales Excellence 2. Leveraging the Power of Purchase Intent for Your Go-to-market Strategy Purchase intent data provides in-depth analysis into customer behavior, taking companies one step closer to making a purchase decision. Delivering breakthrough results with innovative digital marketing and sales programs powered by intent data is possible with data-driven B2B marketing and sales excellence from enterprise technology leaders like TechTarget. Driving next-level results for businesses by leveraging buyer intent data and assisting revenue operations teams in excelling in their marketing and sales efforts necessitates a strong go-to-market strategy. Aiming for ready-to-purchase in-market accounts enables scalability of the revenue operations and helps businesses grow exponentially. 1. TechTarget’s Data-driven Marketing and Sales Excellence TechTarget has announced North American Archer Award winners for select companies that have leveraged the power of buyer intent data using TechTarget to grow their businesses. It has given awards to companies for their account-based marketing programs, demand generation programs, integrated programs, thought leadership programs, pipeline development and acceleration programs, content marketing, intent data marketing, data-driven sales, partner marketing excellence, and digital team of the year. 2. Leveraging the Power of Purchase Intent for Your Go-to-market Strategy "According to Insights for Professionals, by 2022, 99% of large companies will use intent data in their sales and marketing campaigns." Access relevant, in-market companies researching your product, competitors, or software category using the power of purchase intent. Close deals faster with serious buyers who are researching the solutions that your company provides. Personalize your buyer outreach with detailed session information using buyer intent software. In-depth analysis of active purchase intent data is the key to driving sales with minimal effort and effectively gaining business. About TechTarget TechTarget (TTGT) provides purchase intent-driven marketing and sales services to enterprise technology companies. By creating high-quality editorial content across 150 technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies' IT needs. By understanding buyers' content consumption behaviors, TechTarget creates purchase intent insights that fuel clients' marketing and sales activities. TechTarget is in Boston, London, Munich, New York, Paris, Singapore, and Sydney.

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ACCOUNT BASED DATA

Infobip Lists the Top Five CX and Omnichannel Communications Trends for 2023

Infobip | January 13, 2023

The global cloud communications platform Infobip reveals the top five CX and omnichannel communications trends for 2023. According to the latest research by Forrester, a superior customer experience results in a more significant revenue growth rate. As the globe enters a more tough economic environment, Infobip encourages companies to concentrate on the five trends listed below to satisfy consumers and preserve a competitive edge in 2023. 1. Composable technology platforms will enhance speed and scale In an increasingly cost-conscious environment, organizations and brands will seek digital platforms that can be composed to decrease deployment time and accelerate transformation. According to a poll of 4,053 c-suite executives conducted by Accenture, fifty percent of organizations have undergone rapid transformation in the previous two years. As a result, organizations will need to embrace plug-and-play platforms for flexible technology to match this rate of change. 2. Hyper-automation and intelligent robots will bring about efficiencies Automation may take various forms, but a breakthrough in customer experience will occur when automated bots are adopted and scaled. ChatGPT shows that chatbots continue to progress by leaps and bounds. 3. Artificial intelligence and analytics will allow hyper-personalized end-to-end customer experience journey Businesses will seek out more sophisticated methods of operation to increase efficiency. Hyper-personalized, end-to-end customer experiences provided by artificial intelligence and analytics will become a crucial component of the customer journey, enhancing the consumer and agent experience. 4. Immersive hybrid "phygital" experiences will connect the real and virtual worlds Infobip anticipates a world in 2023 in which the physical and digital coexist to deliver engaging consumer experiences where and when desired. Such experiences boost client involvement and provide more convenience for ordering, payment, and delivery. 5. Conversational user experiences Next year, everything will become conversational. Customers now have access to a massive number of channels and devices. People increasingly want dialogues on their chosen chat channels with a company or brand, whether for marketing, support, or sales. About Infobip Infobip is a worldwide cloud communications platform that allows organizations to create connected customer experiences across the whole customer lifecycle. Infobip's omnichannel engagement, identification, user authentication, and contact center solutions, accessible through a single platform, assist organizations and partners in overcoming the complexity of consumer interactions to expand the company and boost customer loyalty. With more than a decade of industry expertise, Infobip has grown to more than seventy offices worldwide. It provides locally developed technology with the ability to access over seven billion mobile devices and “things” on six continents, directly linked to over 700 telecom networks.

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ACCOUNT BASED DATA

Demandbase Supports Large Enterprises by Releasing Workspaces

Demandbase | December 20, 2022

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces its new Workspaces capability that allows customers to configure account partitions for their business units, keeping data and activities separated. This move helps sales and marketing teams save time, reduce confusion, and strengthen security by only showing the data relevant to specific business units. Workspaces is more than just filtering the data to a specific business unit. Workspaces creates partitions in the data so that teams within that workspace only work with the data assigned to them. It allows different teams to execute GTM strategies specific to their business units without fear of impacting other business units, which is especially important in today's complex, multi-product and multi-region countries. "Large enterprises have complex solution portfolios that leverage different go-to-market motions. To manage this complexity and ensure data privacy and security, they need flexible technology solutions that adapt to their businesses," says Brewster Stanislaw, chief product officer at Demandbase. "Large enterprises have complex solution portfolios that leverage different go-to-market motions. To manage this complexity and ensure data privacy and security, they need flexible technology solutions that adapt to their businesses," says Brewster Stanislaw, chief product officer at Demandbase. "Workspaces does exactly this by allowing them to containerize their data to ensure only the relevant teams have access. Demandbase is the only GTM platform that supports true data containerization for business units and product lines. We know how important this is to our enterprise customers and we're excited to deliver this enhanced flexibility and continued innovation for them." Other capabilities within the platform that can be tailored by business unit include lists, filters, and reports, as well as the ability to configure intent, users, views, permissions, and subscriptions. Single users will be able to work in Workspaces, while administrators and managers will have the additional benefit of seeing a global, rolled-up view. This empowers them to effectively manage across the business units for which they are responsible. "At AMD, our diverse product portfolio means we might have distinct opportunities with an account across various business units," said Pascal Liebart, Data Center Marketing Director at AMD. "Previously, we were unable to differentiate signals across segments, so we couldn't get the most out of the Demandbase platform. With this new release, we can better configure our instance, resulting in clearer indicators and a more agile sales enablement process." To request a demo, please visit https://www.demandbase.com/demo-request/. About Demandbase Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By aligning your sales and marketing teams around a combination of your data, our data, and artificial intelligence — what we call Account Intelligence — so you can identify, engage, and focus your time and money on the accounts most likely to buy. That's Smarter GTM™.

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