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Demandbase Recognized as a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Demandbase | January 11, 2022

Gartner Magic Quadrant
On January 7, Demandbase announced that it was named a Leader by Gartner in the first-ever Magic Quadrant™ for Account-based Marketing Platforms for 2022. In addition, Demandbase was the only vendor among seven to receive the highest scores in all three use cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report.

"We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase.

"We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase. "Achieving the highest scores for all three ABM Use Cases is a testament to the powerful way we're helping our global customers acquire, retain, and expand the accounts that matter."

Demandbase’s ABX Cloud solution has enriched the sales and marketing teams of its clients to plan, execute and measure account-based strategies.

The Gartner Magic Quadrant report gives detailed insights into the ABM market and evaluates seven ABM vendors objectively. It also sheds light on the role of ABM in the B2B market today, the importance of ABM solutions, and how they can enhance the relationship between marketing and sales departments to optimize their performance.

In Gartner’s detailed companion report, the 2022 Critical Capabilities for Account-based Marketing Platforms, Demandbase topped the list of vendors with respect to new account acquisition, account retention, and account expansion.

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Digitally Transforming the Customer Experience

Today’s customers have redefined what great service is: delivery of proactive, empathetic, and personalized assistance, every day, through their channel of choice. By connecting siloed tools and systems on a modern, cloud-based platform, service leaders can keep ahead of rapidly evolving customer demands and deliver a seamless e

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Aprimo adds OpenAI ChatGPT integration to its content operations platform

Business Wire | April 06, 2023

Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, today announced its integration of OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve its content operations platform. This integration is a first in the DAM category and is pivotal for businesses to create better efficiencies across teams, drive time to market, and scale on-brand asset creation and distribution across all channels. Aprimo now enables its current customers to opt-in to generative AI features that optimize content creation, transparency, and collaboration for an improved user experience. The first important feature of this integration can simplify language, alter the tone for context and metadata, and make marketing copy more concise with a single click. Aprimo clearly flags all content that is AI-influenced and routes AI-influenced content through specific policies and approvals to ensure governance and protect brands from unnecessary risk. “While we already have one of the most advanced applications of AI for digital asset management and content operations, it’s exciting to also collaborate with the fastest-growing generative AI platform to help organizations enhance content quality and insights,” said Erik Huddleston, CEO, Aprimo. “The integration of OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service creates a scalable AI brainstorming partner for marketers – further empowering our clients to address today’s content scarcity challenges and prepare for their content abundance challenges of tomorrow.” While the ChatGPT integration is an imperative next step for Aprimo’s broader vision of providing its customers a holistic view of their content operations and a path to achieving omnichannel personalization at scale, the company plans to roll out additional levels of automation and artificial intelligence in the Aprimo platform throughout the second half of 2023. Aprimo’s AI-powered solution areas will focus on: Content creation: Optimize the creative process, from ideation to delivery (translation, image alterations, personalization) Content discovery: Improve the user experience with better search, asset recommendation, categorization, and summarization Content management at scale: Provide AI traceability and auditing of usage, and deliver consistent brand messaging through prompt management Content insights: AI models trained on content consumption and performance data sets to improve AI-generated content quality for specific market or customer segments Ecosystem interoperability: Partner integrations that reflect the best applications of generative AI in a composable, scalable content operations stack Brand safety: AI-generated content is clearly flagged and routed through standardized workflows based on an organization’s AI content policy to ensure human review and approval “With Azure OpenAI Service, Microsoft is empowering companies like Aprimo to use generative AI to help teams be more productive, surface valuable insights, and accelerate processes,” said John Montgomery, corporate vice president, AI Platform at Microsoft. “Using Azure OpenAI Service to power its solution, we’re excited to see Aprimo help customers address a variety of challenges related to digital asset management and content operations with the power of AI, while taking advantage of the flexibility, enterprise-grade reliability and compliance that Azure provides." To learn more about Aprimo and its latest ChatGPT integration, visit: go.aprimo.com/chatgpt-integration About Aprimo Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale. Learn more at www.aprimo.com.

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Bombora Honored As Gold Stevie® Award Winner in 2023 American Business Awards®

EIN Presswire | April 28, 2023

Bombora, the leading provider of B2B Intent data, was named the winner of a Gold Stevie® Award in the Thought Leadership Campaign of the Year category in The 21st Annual American Business Awards® today. The award recognized the company’s Deep Dive webinar series and its unique approach to educating customers and prospects about the power of Intent data. “B2B marketing and sales have undergone incredible changes over the past decade, forcing teams to look for tools to better identify in-market prospects,” said Jeff Marcoux, CMO of Bombora. “Intent data is powerful, but still new enough that many companies don’t have a clear grasp on how to use it. The Deep Dive series received a positive response from existing customers and prospective buyers who were eager to learn how to put the data into action. It’s validating that the Stevie Award judges recognized the program’s success as well.” This marks the third year in a row that Bombora has won a Stevie® Award, and the first time it has received Gold in a category. The company received a Bronze Stevie® Award in the Achievement in Product Innovation category last year, and a Bronze award in the Business or Competitive Intelligence Solution category in 2021. Bombora’s Deep Dive webinar series was designed to help prospects and existing customers make better use out of their own data, enrich it with Intent data, and drive optimal results. The series launched in 2021 with the goal of answering one question: how do people use Intent data? Each of the 13 webinars is built from a detailed customer story that shows different use cases, trends and industry applications that are relevant to most B2B marketers. The program was–and remains–a resounding success, leading to nearly 200 new sales sales opportunities plus additional impact on existing pipeline and customers. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 13. Tickets are now on sale. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. “It is very gratifying for us to be able to recognize the achievements of such a wide variety of organizations, teams, and individuals in the 21st ABAs, and we look forward to bringing them together in New York on June 13 to celebrate with them,” said Maggie Miller, president of the Stevie Awards. Details about The American Business Awards and the list of 2023 Stevie winners are available at www.StevieAwards.com/ABA. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com. About the Stevie Awards Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

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ABM ACCOUNTS

Madison Logic Once Again Named a Leader in the 2023 SPARK Matrix for Account-Based Marketing (ABM) Platforms

Madison Logic | May 03, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been named a 2023 Technology Leader in SPARK Matrix™ analysis of the global ABM market by Quadrant Knowledge Solutions, a global advisory and consulting firm. This is the third consecutive year that Madison Logic has earned Leader status as a critical resource for revenue marketers to convert their best accounts faster. The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends, and leading ABM vendors. Madison Logic stood out among the top five global vendors for its sophisticated ML Platform and key technology differentiators, including comprehensive account identification and prioritization data, global reach, buying committee engagement, advanced multi-channel measurement, and customer success. "Securing the title of ABM Platform Leader for the third straight year confirms our multi-channel strategy as a top driver of B2B growth, focusing on high-potential accounts," said Tom O'Regan, CEO of Madison Logic. "Our platform enables businesses to effortlessly customize content and personas across the sales process, boosting engagement and accelerating conversions." With Madison Logic, B2B marketers can more easily identify and prioritize target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. Leveraging ML Insights, a combined data set of three independent signals to create a single score of companies demonstrating the highest propensity to purchase, marketers can increase account engagement to accelerate the buyer’s journey and drive pipeline impact. According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “Madison Logic's sophisticated, cloud-based ML Platform provides actionable account-level information that helps organizations optimize buyer journeys across all stages and efficiently engage accounts to drive conversion. The company continues to deliver value to its customers through its key technology differentiators, including comprehensive account prioritization signals, global reach, buying committee engagement, advanced multi-channel measurement and customer success.” Megha added: “With its ability to cater to diverse use cases, robust product strategy and roadmap, and strong industry expertise, Madison Logic has received a strong rating across the parameters of technology excellence and customer impact and has been positioned amongst the leader in the SPARK Matrix: Account-Based Marketing Platform, 2023.” The Quadrant Knowledge Solutions SPARK Matrix analysis includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces. The study provides an analysis and ranking of 15 ABM vendors in the form of its SPARK Matrix, empowering ABM Marketers to evaluate different vendor capabilities, competitive differentiation, and market position. For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit http://www.madisonlogic.com. About Quadrant Knowledge Solutions Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/ About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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ABM ACCOUNTS

Aprimo adds OpenAI ChatGPT integration to its content operations platform

Business Wire | April 06, 2023

Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, today announced its integration of OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve its content operations platform. This integration is a first in the DAM category and is pivotal for businesses to create better efficiencies across teams, drive time to market, and scale on-brand asset creation and distribution across all channels. Aprimo now enables its current customers to opt-in to generative AI features that optimize content creation, transparency, and collaboration for an improved user experience. The first important feature of this integration can simplify language, alter the tone for context and metadata, and make marketing copy more concise with a single click. Aprimo clearly flags all content that is AI-influenced and routes AI-influenced content through specific policies and approvals to ensure governance and protect brands from unnecessary risk. “While we already have one of the most advanced applications of AI for digital asset management and content operations, it’s exciting to also collaborate with the fastest-growing generative AI platform to help organizations enhance content quality and insights,” said Erik Huddleston, CEO, Aprimo. “The integration of OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service creates a scalable AI brainstorming partner for marketers – further empowering our clients to address today’s content scarcity challenges and prepare for their content abundance challenges of tomorrow.” While the ChatGPT integration is an imperative next step for Aprimo’s broader vision of providing its customers a holistic view of their content operations and a path to achieving omnichannel personalization at scale, the company plans to roll out additional levels of automation and artificial intelligence in the Aprimo platform throughout the second half of 2023. Aprimo’s AI-powered solution areas will focus on: Content creation: Optimize the creative process, from ideation to delivery (translation, image alterations, personalization) Content discovery: Improve the user experience with better search, asset recommendation, categorization, and summarization Content management at scale: Provide AI traceability and auditing of usage, and deliver consistent brand messaging through prompt management Content insights: AI models trained on content consumption and performance data sets to improve AI-generated content quality for specific market or customer segments Ecosystem interoperability: Partner integrations that reflect the best applications of generative AI in a composable, scalable content operations stack Brand safety: AI-generated content is clearly flagged and routed through standardized workflows based on an organization’s AI content policy to ensure human review and approval “With Azure OpenAI Service, Microsoft is empowering companies like Aprimo to use generative AI to help teams be more productive, surface valuable insights, and accelerate processes,” said John Montgomery, corporate vice president, AI Platform at Microsoft. “Using Azure OpenAI Service to power its solution, we’re excited to see Aprimo help customers address a variety of challenges related to digital asset management and content operations with the power of AI, while taking advantage of the flexibility, enterprise-grade reliability and compliance that Azure provides." To learn more about Aprimo and its latest ChatGPT integration, visit: go.aprimo.com/chatgpt-integration About Aprimo Aprimo offers industry-leading digital asset management and work management solutions that help teams spend their time and effort on content and marketing strategies to drive business outcomes and reach customers in the right channels. Aprimo’s powerful content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, govern, and deliver exceptional brand experiences at scale. Learn more at www.aprimo.com.

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BUYER INTENT DATA

Bombora Honored As Gold Stevie® Award Winner in 2023 American Business Awards®

EIN Presswire | April 28, 2023

Bombora, the leading provider of B2B Intent data, was named the winner of a Gold Stevie® Award in the Thought Leadership Campaign of the Year category in The 21st Annual American Business Awards® today. The award recognized the company’s Deep Dive webinar series and its unique approach to educating customers and prospects about the power of Intent data. “B2B marketing and sales have undergone incredible changes over the past decade, forcing teams to look for tools to better identify in-market prospects,” said Jeff Marcoux, CMO of Bombora. “Intent data is powerful, but still new enough that many companies don’t have a clear grasp on how to use it. The Deep Dive series received a positive response from existing customers and prospective buyers who were eager to learn how to put the data into action. It’s validating that the Stevie Award judges recognized the program’s success as well.” This marks the third year in a row that Bombora has won a Stevie® Award, and the first time it has received Gold in a category. The company received a Bronze Stevie® Award in the Achievement in Product Innovation category last year, and a Bronze award in the Business or Competitive Intelligence Solution category in 2021. Bombora’s Deep Dive webinar series was designed to help prospects and existing customers make better use out of their own data, enrich it with Intent data, and drive optimal results. The series launched in 2021 with the goal of answering one question: how do people use Intent data? Each of the 13 webinars is built from a detailed customer story that shows different use cases, trends and industry applications that are relevant to most B2B marketers. The program was–and remains–a resounding success, leading to nearly 200 new sales sales opportunities plus additional impact on existing pipeline and customers. The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 13. Tickets are now on sale. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Thought Leader of the Year, and App of the Year, among others. More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. “It is very gratifying for us to be able to recognize the achievements of such a wide variety of organizations, teams, and individuals in the 21st ABAs, and we look forward to bringing them together in New York on June 13 to celebrate with them,” said Maggie Miller, president of the Stevie Awards. Details about The American Business Awards and the list of 2023 Stevie winners are available at www.StevieAwards.com/ABA. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com. About the Stevie Awards Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

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ABM ACCOUNTS

Madison Logic Once Again Named a Leader in the 2023 SPARK Matrix for Account-Based Marketing (ABM) Platforms

Madison Logic | May 03, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been named a 2023 Technology Leader in SPARK Matrix™ analysis of the global ABM market by Quadrant Knowledge Solutions, a global advisory and consulting firm. This is the third consecutive year that Madison Logic has earned Leader status as a critical resource for revenue marketers to convert their best accounts faster. The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends, and leading ABM vendors. Madison Logic stood out among the top five global vendors for its sophisticated ML Platform and key technology differentiators, including comprehensive account identification and prioritization data, global reach, buying committee engagement, advanced multi-channel measurement, and customer success. "Securing the title of ABM Platform Leader for the third straight year confirms our multi-channel strategy as a top driver of B2B growth, focusing on high-potential accounts," said Tom O'Regan, CEO of Madison Logic. "Our platform enables businesses to effortlessly customize content and personas across the sales process, boosting engagement and accelerating conversions." With Madison Logic, B2B marketers can more easily identify and prioritize target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. Leveraging ML Insights, a combined data set of three independent signals to create a single score of companies demonstrating the highest propensity to purchase, marketers can increase account engagement to accelerate the buyer’s journey and drive pipeline impact. According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “Madison Logic's sophisticated, cloud-based ML Platform provides actionable account-level information that helps organizations optimize buyer journeys across all stages and efficiently engage accounts to drive conversion. The company continues to deliver value to its customers through its key technology differentiators, including comprehensive account prioritization signals, global reach, buying committee engagement, advanced multi-channel measurement and customer success.” Megha added: “With its ability to cater to diverse use cases, robust product strategy and roadmap, and strong industry expertise, Madison Logic has received a strong rating across the parameters of technology excellence and customer impact and has been positioned amongst the leader in the SPARK Matrix: Account-Based Marketing Platform, 2023.” The Quadrant Knowledge Solutions SPARK Matrix analysis includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces. The study provides an analysis and ranking of 15 ABM vendors in the form of its SPARK Matrix, empowering ABM Marketers to evaluate different vendor capabilities, competitive differentiation, and market position. For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit http://www.madisonlogic.com. About Quadrant Knowledge Solutions Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/ About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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