ABM ACCOUNTS

Demandbase Recognized as ‘Leader’ in 39 G2 Spring 2022 Categories

Demandbase | March 28, 2022

Demandbase
On March 24, Demandbase announced that it was recognized as a ‘Leader’ in 39 G2 Spring 2022 categories, including 28 G2 Grids. The G2 Grid reports are based on real user ratings and present the solutions that have satisfied customers the most and have the largest market presence. Demandbase also clinched the top spot in the Enterprise Grid Report for Account-Based Analytics and Account-based Attribution. It was named a leader in the Account Data Management, Demand Side Platform (DSP), Account-Based Orchestration, Account-Based Analytics, Buyer Intent Data, Marketing Account Intelligence, Sales Intelligence, Marketing Intelligence and more.

"We are always honored to be included in G2's Grids because they represent the true feelings of our customers. Watching our rankings get higher and higher each quarter shows that we don't rest on our laurels and are committed to helping our customers improve their go-to-market (GTM) success each and every day. We're excited to see our customers leveraging Demandbase Account Intelligence to reshape how they engage with their customers and prospects, and we are honored that they recognize us by repeatedly sharing their success stories with G2."

Brewster Stanislaw, chief product officer at Demandbase

Demandbase continues to have a favored position in the B2B GTM industry. It is Smarter GTM for B2B brands. It helps marketing and sales teams to get the best opportunities faster and progress them faster by injecting account intelligence into every step of the buyer journey. It orchestrates every action to get the best results.

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Discover how ABM can help align your sales and marketing teams to better reach out and close the accounts that will deliver the best ROI.

Spotlight

Discover how ABM can help align your sales and marketing teams to better reach out and close the accounts that will deliver the best ROI.

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ACCOUNT BASED DATA

RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights within CRM Solutions

RollWorks | July 28, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into actionable insights. This integration builds on RollWorks' breadth of capabilities to empower B2B sales teams—earlier this month, the company launched RollWorks Journey Events for HubSpot, which brings the power of buyer journey stage data directly within CRM. RollWorks Journey Events gives sales teams one easy, automated visualization into their account events from within and outside of RollWorks to see how they are driving account progression. Seeing how an account is influenced while moving through the buying journey allows organizations to understand what is working and what needs refinement in their ABM program to create lockstep customer engagements. Specific features of Journey Events for Salesforce include: Event Timeline. View activity data like SDR emails sent and opened, meetings booked, opportunities opened/progressed, and deals closed from Salesforce alongside. RollWorks Web and Ad engagement data in a single timeline to see a comprehensive look at ABM program events. Journey Stage Visualization. View an account's stage progression or regression next to account engagement and activity to understand what activities across channels are more efficient at driving accounts through the buying journey. This helps sellers plan and personalize outreach by identifying the optimal time to contact an account and tailor messaging based on the last action that may have had an effect. "Journey Events for Salesforce is a fantastic illustration of the power of ABM and CRM," said Darragh Fitzpatrick, Chief Revenue Officer at RollWorks. "With the addition of this solution, RollWorks has given the majority of go-to-market teams consolidated account-level visibility within Salesforce. Our own revenue team leverages this integration and has found it to be useful to understand what activities are driving progression and what messaging will resonate with prospects." "Journey Events for Salesforce is a fantastic illustration of the power of ABM and CRM," said Darragh Fitzpatrick, Chief Revenue Officer at RollWorks. For more information on how ABM enhances your own inbound strategies, visit RollWorks to learn more about the company's partnership with Salesforce. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

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CORE ABM

ChatFunnels to Host Industry's Largest Virtual Account-Based Engagement Summit

ChatFunnels | August 08, 2022

ChatFunnels, the leading conversational marketing platform, today announced they will be hosting the annual FREE Account-Based Engagement (ABE) Summit on Aug 17th, 2022. The Summit will be a one-day virtual event showcasing 30+ of the industry’s leading sales and marketing leaders where they reveal the latest growth trends and strategies being used by some of the world’s leading organizations. ChatFunnels has hosted over 22,500 participants and more than 150 top B2B sales and marketing speakers. Much of the event's value is credited to the high standard of speakers and value-driven tracks. The Summit sessions are placed into three distinct tracks that indicate their positioning along the sales funnel: ABE Optimization, ABE for Marketing, and ABE for Sales. The following speakers are among those who will be featured at the Summit: ChatFunnels’ Co-Founder, Billy Bateman Domo’s VP of Global Demand Center, Shelley Morrison Refine Labs’ General Manager, Sidney Waterfall Revenue.io’s CMO, William Tyree Sendoso’s VP of Demand Generation, Jessica Ovalle Fisher Vidyard’s VP of Marketing, Tyler Lessard RedRoute’s CMO, James Gilbert Gated’s CEO, Andy Mowat SmartBug Media’s VP of Marketing, Hannah Shain Winning by Design’s Revenue Leader, Kevin “KD” Dorsey In addition to the presentations, the ABE Summit Awards will be announced at the event. These awards recognize exceptional industry leaders who are bringing their companies forward with account-based engagement and whom are crowd-nominated and voted. To register for free or to vote for ABE leaders awards go to http://www.abesummit.com Send inquiries regarding summit sponsorships to pete.ketchum@chatfunnels.com About ChatFunnels ChatFunnels is an account-based engagement orchestration platform designed to help your sales and marketing teams sell to your ideal customers. ChatFunnels allows you to segment, identify, engage, and convert web traffic with automated and templated workflows. ChatFunnels is easily implemented into your marketing and sales teams to convert traffic that on your website into customers. ChatFunnels is used by leading brands such as Domo, ObservePoint, Pantheon, Archive360 & LVT.

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ABM ACCOUNTS

Momentum, ITSMA celebrate milestone wins and record success one year since acquisition

Momentum, ITSMA | July 12, 2022

One year since joining forces to create the industry's leading growth consultancy, Momentum and ITSMA celebrate record success, the launch of a new community platform for B2B marketers and client wins. July 1st marks one year since account-based marketing pioneers Momentum acquired Boston-based research, advisory, and training firm ITSMA, to deepen the group's specialism. Over the last 12 months, the consulting powerhouse has strengthened its service portfolio, expanded the team and invested in its learning and membership services for clients. "Since our acquisition of ITSMA, we've doubled down on our capabilities and developed a proposition that is unmatched in our industry," said Alisha Lyndon, founder and CEO of Momentum. "Since our acquisition of ITSMA, we've doubled down on our capabilities and developed a proposition that is unmatched in our industry," said Alisha Lyndon, founder and CEO of Momentum. "Our global team is now organised around three main drivers of revenue growth: shaping strategies, enabling sales & marketing teams and driving effective customer collaboration. This means we're able to help our customers accelerate their own revenue growth." The group continues to deepen its specialisms to help clients across their revenue growth journey with the addition of a number of marketing advisory services and integrated its research divisions to enable client sales and marketing teams, and enhance go-to-market strategies with deep competitor, market, and customer research. "We've listened to our community and invested considerable resources to analyze the global 2,000, Our services allow us to build best practices to share this knowledge with our customers, and drive incredible impact." Lyndon added. Momentum also recently announced the launch of the Growth Hub, a dynamic community of marketing professionals that builds on ITSMA's 25-year heritage and loyal membership community. The Growth Hub is designed to provide marketing professionals the tools and knowledge to make marketing the driving force behind their business's growth. The offering is also designed to enhance the personal and leadership skills of its members through events, peer-to-peer learning, certifications, and thought leadership. As a result of these developments, membership is at an all-time high, approaching 100 global organization members including Ricoh, Google, and Salesforce joining the ranks. "The success we've seen over the last year is a testament to the strength and expertise of our collective team," said Dave Munn, Chief Community Officer and President of ITSMA. Over 20 members of Momentum's consulting team recently completed the ITSMA ABM Certification – the same qualification it delivers to the market. In the coming months, Momentum is also investing in its learning and development offering to digitize learning pathways and expand its certification content. "We believe that there's a better way to do consultancy, and we are building it," Dave Munn, Chief Community Officer and President of ITSMA. "Our customized consulting and research services are focused on helping develop growth strategies, our learning programs are transforming organizations through best practices and experiential learning. And our Growth Hub membership together with our global events are enabling peer-driven communities of growth-focused executives to continually push each other to innovate and execute." Momentum has recently been awarded Flexa Top 100 status for the extraordinary level of flexibility adding to its Best Companies to Work for 2021 status.

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