ABM ACCOUNTS

Demandbase Recognized as ‘Leader’ in 39 G2 Spring 2022 Categories

Demandbase | March 28, 2022

Demandbase
On March 24, Demandbase announced that it was recognized as a ‘Leader’ in 39 G2 Spring 2022 categories, including 28 G2 Grids. The G2 Grid reports are based on real user ratings and present the solutions that have satisfied customers the most and have the largest market presence. Demandbase also clinched the top spot in the Enterprise Grid Report for Account-Based Analytics and Account-based Attribution. It was named a leader in the Account Data Management, Demand Side Platform (DSP), Account-Based Orchestration, Account-Based Analytics, Buyer Intent Data, Marketing Account Intelligence, Sales Intelligence, Marketing Intelligence and more.

"We are always honored to be included in G2's Grids because they represent the true feelings of our customers. Watching our rankings get higher and higher each quarter shows that we don't rest on our laurels and are committed to helping our customers improve their go-to-market (GTM) success each and every day. We're excited to see our customers leveraging Demandbase Account Intelligence to reshape how they engage with their customers and prospects, and we are honored that they recognize us by repeatedly sharing their success stories with G2."

Brewster Stanislaw, chief product officer at Demandbase

Demandbase continues to have a favored position in the B2B GTM industry. It is Smarter GTM for B2B brands. It helps marketing and sales teams to get the best opportunities faster and progress them faster by injecting account intelligence into every step of the buyer journey. It orchestrates every action to get the best results.

Spotlight

At the peak of the pandemic, businesses struggled to navigate the disruptions and upheavals of COVID-19. Now they’re trying to figure out what to do next as they emerge from the chaos. Who better to lead the business recovery charge than marketing? According to Deloitte, “marketing budgets as a percentage of overall budgets have risen to 11.8%, resetting to pre-pandemic levels.” Additionally, yearly marketing spending is breaking records in areas including brand building, customer relationship management, and traditional advertising.

Spotlight

At the peak of the pandemic, businesses struggled to navigate the disruptions and upheavals of COVID-19. Now they’re trying to figure out what to do next as they emerge from the chaos. Who better to lead the business recovery charge than marketing? According to Deloitte, “marketing budgets as a percentage of overall budgets have risen to 11.8%, resetting to pre-pandemic levels.” Additionally, yearly marketing spending is breaking records in areas including brand building, customer relationship management, and traditional advertising.

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CORE ABM, ACCOUNT BASED DATA

ZoomInfo’s Go-to-Market Software with Expansive Data Coverage for ABM Excellence

ZoomInfo | December 23, 2022

Contents 1. ZoomInfo’s Customer Satisfaction and Market Presence with Refined Data Coverage and Sorting 2. Reviewing Go-to-market Software for Enterprise Customers When looking for go-to-market buyer intent data software for implementing your account-based marketing, finding a trusted global leader becomes important when ROI is concerned. The years of market presence alongside high customer satisfaction levels speak for themselves when it comes to ZoomInfo. It is one of the top enterprise solutions for sales intelligence, marketing account intelligence, account data management, and lead intelligence. Based on user reviews and data aggregated from online sources and social networks, ZoomInfo turned out to be a preferred enterprise solution for small, medium, and large enterprises looking to leverage the power of buyer intent data. 1. ZoomInfo’s Customer Satisfaction and Market Presence with Refined Data Coverage and Sorting ZoomInfo’s pioneering leadership in buyer intent data, sales intelligence, market intelligence, marketing account intelligence, account data management, lead intelligence, email verification, data quality, and more is testified by the top 29 product ratings on G2 winter grids as well as their strong market presence. Its deep, refined account- and contact-level information is recommended alongside its comprehensive data sorting and refining capabilities. 2. Reviewing Go-to-market Software for Enterprise Customers “99% of intent data users have seen a sales and ROI growth as per a study conducted by Insights for Professionals.” ZoomInfo has maintained the top spot in marketing account intelligence, email verification and lead mining, conversation intelligence, and sales coaching, making it the preferred go-to-market software for almost every sales and marketing professional’s workflow. Generating consistent ROI from your go-to-market strategy calls for advanced algorithms and buyer intent data software that facilitate them successfully. About ZoomInfo ZoomInfo is a leader in modern go-to-market software, data, and intelligence. RevOS empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by combining best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. ZoomInfo drives predictable, accelerated, and sustainable growth for its customers by integrating with leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications. ZoomInfo prioritizes GDPR and CCPA. The company created the industry's first proactive notice program and is a California and Vermont data broker. ZoomInfo's compliance, privacy, and security are discussed. ZoomInfo's go-to-market software, data, and intelligence help sales, marketing, operations, and recruiting pros.

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ACCOUNT BASED DATA

Acxiom Forecasts Top Five Customer Experience Trends for 2023

Acxiom, MTM | November 29, 2022

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today unveiled its top customer experience (CX) predictions for 2023. Beyond the Metaverse – Our CX Predictions for 2023 is grounded in Acxiom’s expertise in data-driven marketing and includes findings from new proprietary research commissioned by Acxiom and conducted by MTM, an international research and strategy consultancy. “Our report underscores the crucial roles data and customer intelligence play in emerging CX trends and serves as a guide for brands looking to connect with and engage customers in 2023,” said David Skinner, Chief Strategy Officer at Acxiom. “Our report underscores the crucial roles data and customer intelligence play in emerging CX trends and serves as a guide for brands looking to connect with and engage customers in 2023,” said David Skinner, Chief Strategy Officer at Acxiom. “After all, how brands and people interact is the cornerstone of every economy. Our research highlights this fundamental truth – it takes the right blend of data and technology to genuinely understand people. Regardless of trends, brands must have that essential mix to create customer experiences that resonate with people and drive brand growth.” Acxiom’s top five CX predictions with highlights from the latest consumer and B2B research include: Trend #1: Everything-is-an-Ad-Network: Three in four businesses (75%) believe the expected deprecation of third-party cookies will make it harder to reach audiences, making first-party data an asset worthy of investment. Proprietary media networks, including retail media networks, built on owned first-party data, will become an attractive offering for brands looking to capture revenue at every stage of the customer journey. In fact, more than half of companies (55%) believe retail media networks will deliver higher conversion rates because advertisements appear when customers are actively shopping and willing to spend. For businesses that have already amassed a treasure trove of first-party data, this is a strong incentive to launch an ad network of their own. Trend #2: Anything-as-a-Service (XaaS): For years, XaaS has been gaining momentum through subscription-based platforms for products and services that were once one-and-done purchases. Brands across sectors have recognized XaaS as a transformative tool for engaging with people throughout the customer journey. And in 2023, MTM projects the XaaS market will continue to grow as companies strive to sustain customer relationships – creating significant opportunity for brands that offer their products as services. Seventy-six percent (76%) of large businesses believe offering products as services helps them establish deeper relationships with customers, driving brand loyalty. And a majority of people (57%) agree they get a better customer experience with this model. Trend #3: Seamless Service: Automation and AI will play a vital role in meeting the rising demand for personalized and seamless customer service. Calls for AI-powered customer service continue to increase, particularly among younger age groups, with a majority of those aged 16-44 (56%) preferring their first point of contact to be with an AI chatbot rather than a person, and two-thirds expecting digital assistants to have access to all relevant information for their query. However, of the 64% of businesses adopting some form of AI for customer service, over half report having siloed systems across channels, which risks leaving customers frustrated. Delivering seamless customer service requires maintaining integrated systems, and in 2023, growing consumer expectations will pressure companies to up-level their connected data-informed technology stack or risk losing market share. Trend #4: Intuitive Technology: The pandemic crystallized the value proposition of touchless technologies, like voice and gesture recognition, accelerating their development and deployment. In 2023, we’ll see these touchless interfaces gain ground in everyday use. Sixty percent of people have experienced touchless technology; among those using gestures, 89% want to see brands adopt more intuitive interfaces to improve the customer experience. Similarly, businesses are positive about the opportunities that intuitive technologies present, and 70% plan to provide more intuitive ways to interact with customers – a number that rises to 88% for larger businesses. There are several reasons for this favorable sentiment, primarily the potential to enhance the customer experience, with 61% of US businesses believing intuitive interfaces will allow them to deliver more seamless, responsive, and personalized experiences. Trend #5: Immersive Shopping: Brands are just getting started using augmented and virtual reality to create interactive and highly personal shopping experiences. Examples include virtual try-ons, virtual showrooms, 3D modeling, and visual search, where people use their phones to shop the world around them by simply taking photos of an item to discover information online. The benefits of immersive shopping have the potential to be realized by both consumers and businesses. For consumers, it increases satisfaction and boosts confidence. Of the 30% of people who report using an immersive shopping experience, more than 3-in-4 (78%) were satisfied with their experience, and 73% agree it makes them more confident in their purchases when shopping online. For brands, not only is it a source of direct feedback and engagement with customers, but it also has the potential to reduce returns. At a time when companies across all industries are struggling with supply chain issues and rising costs, immersive shopping has a key role to play in driving commercial efficiency. Research Methodology: Fieldwork conducted Sept-Oct 2022 included online surveys carried out in the UK and USA among nationally representative samples, evenly split between the US and UK, of 2000 adults 16+ and 200 industry-wide senior-level employees in a marketing role in businesses with an annual revenue over $100M, supplemented by desk research and expert interviews. To download a copy of “Beyond the Metaverse – Our CX Predictions for 2023,” please visit Acxiom’s website. About Acxiom Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com. About MTM MTM is a global research and strategy agency specializing in technology, media, and entertainment. For more information, visit wearemtm.com.

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CORE ABM, ABM ACCOUNTS

Madison Logic Caps off Record Year with 16 Awards in G2 Winter 2023 Reports

Madison Logic | December 15, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received 16 badges across multiple categories in the G2 Winter 2023 Grid®. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Other badges for Easiest to Do Business With, Easiest to Administer, and Best Estimated ROI further reinforce the value Madison Logic delivers to its clients. The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence. “At a time when many technology companies are scaling back, Madison Logic continues to grow,” said Tom O’Regan, CEO of Madison Logic. “At a time when many technology companies are scaling back, Madison Logic continues to grow,” said Tom O’Regan, CEO of Madison Logic. “Our data-driven, full-funnel account-based approach delivers the value and results necessary for B2B marketers to succeed. We are beyond proud of our Leader recognition and high customer rating on G2. With our continued growth and record revenue retention, Madison Logic is well-positioned to help marketers maintain a persistent presence in the market and drive better performance across the sales cycle in the next year and beyond.” Faced with larger buying committees and longer, more complex buyer journeys, today's B2B marketers need access to better data and smarter strategies that engage accounts across multiple channels with the best message for each decision-maker. With Madison Logic's data-driven, full-funnel approach, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. Results of the G2 Grid reports are calculated based on verified customer satisfaction and market presence within a product category. Customer reviews reflect the value of ML Insights, a combined data set that provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. By having access to real-time buyer data, marketers are able to maximize their spend by focusing on the accounts most likely to buy and activate multi-channel campaigns that drive more conversions and higher ROI. Madison Logic was named a Leader across three categories in the G2 Winter 2023 Grid: Account-Based Advertising Marketing Account Intelligence Buyer Intent Data Providers Additional recognition in the G2 Winter 2023 Grid includes: High Performer, Enterprise Marketing Account Intelligence High Performer, Mid-Market Marketing Account Intelligence High Performer, Mid-Market Account-Based Orchestration Platforms Easiest to Do Business With, Enterprise Marketing Account Intelligence Easiest to Do Business With, Mid-Market Account-Based Orchestration Platforms Best Support, Mid-Market Account-Based Orchestration Platforms Best Estimated ROI, Mid-Market Account-Based Orchestration Platforms Best Estimated ROI, Overall Account Data Management Easiest to Administer, Mid-Market Buyer Intent Data Providers Easiest Setup, Mid-Market Buyer Intent Data Providers Easiest Setup, Mid-Market Account-Based Orchestration Platforms Best Meets Requirements, Mid-Market Account-Based Orchestration Platforms Easiest Administration, Mid-Market Account-Based Orchestration Platforms G2 is the world’s largest and most trusted peer-to-peer business solutions review platform. To learn more about what customers have to say about Madison Logic and contribute to its reviews, visit the Madison Logic G2 review page. For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit http://www.madisonlogic.com. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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