Engagio Joins the LinkedIn Marketing Partner Program

Engagio | January 14, 2020

Engagio, the leader in B2B marketing engagement software, today announces it has joined the LinkedIn® Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to Consideration to Customer and beyond in the buyer’s journey, accounts will automatically move to different campaigns with appropriate messaging without the need for manual import/export of audiences.

Spotlight

We are in the wild west phase of Demand Generation, with pioneers leading the charge, and some settlers starting to own processes and approaches that are proving valuable. In 2015 there will be a greater focus on best practice and learning around the most effective tools, processes and talent necessary to deliver on seemingly insatiable revenue-growth goals. By understanding what demand generation is, why it is important, its three component parts, and the potential dangers, you will be well placed to plot a path to success within your business environment...

Spotlight

We are in the wild west phase of Demand Generation, with pioneers leading the charge, and some settlers starting to own processes and approaches that are proving valuable. In 2015 there will be a greater focus on best practice and learning around the most effective tools, processes and talent necessary to deliver on seemingly insatiable revenue-growth goals. By understanding what demand generation is, why it is important, its three component parts, and the potential dangers, you will be well placed to plot a path to success within your business environment...

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