Account Based Execution,ABM Accounts

Engagio Joins the LinkedIn Marketing Partner Program

Engagio | January 14, 2020 | Read time : 02:00 min

Engagio Joins the LinkedIn Marketing Partner Program
Engagio, the leader in B2B marketing engagement software, today announces it has joined the LinkedIn® Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to Consideration to Customer and beyond in the buyer’s journey, accounts will automatically move to different campaigns with appropriate messaging without the need for manual import/export of audiences.

Spotlight

Get an in-depth look at what consumers want from customer support in a new survey Zoom commissioned from Morning Consult. Learn what technology and support channels your customers prefer, and how your company can better meet their expectations to drive loyalty and growth.

Spotlight

Get an in-depth look at what consumers want from customer support in a new survey Zoom commissioned from Morning Consult. Learn what technology and support channels your customers prefer, and how your company can better meet their expectations to drive loyalty and growth.

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Core ABM, Account Based Execution

Anteriad Named to the Inc. 5000 Annual List For The Second Straight Year

GlobeNewswire | August 17, 2023

Anteriad, the global B2B marketing solutions provider, today announced that it is being recognized for the second year in a row on Inc. Magazine's annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing and successful private companies. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other household name brands gained their first national exposure as honorees on the Inc. 5000. “It is an honor to earn back-to-back spots on the Inc. 5000 Fastest-Growing Private Company list. We are thrilled to be in the 30% of companies on the list this year, moving up by more than 2400 places in the ranking,” said Rob Sanchez, CEO at Anteriad. “Our company is growing because we build and deliver the best solutions that anticipate the needs of B2B marketers globally, helping get them out in front of their next customers faster. This distinction is a testament to our customer-obsessed approach and our focus on building a fantastic team -- they are the driver of Anteriad’s success.” The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. In all, this year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. “Running a business has only gotten harder since the end of the pandemic,” says Inc. editor-in-chief, Scott Omelianuk. “To make the Inc. 5000—with the fast growth that requires— is truly an accomplishment. Inc. is thrilled to honor the companies that are building our future.” For complete results of the Inc. 5000, including company profiles and an interactive database hat can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, available on newsstands beginning Tuesday, August 23. About Anteriad Anteriad puts B2B marketers in front of their next customer and ahead of their competition. Companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo have benefited from our high-fidelity B2B buyer data, full and self-service multichannel execution, tele-based conversion services, analytics, and expert advisory to generate impactful ROI multiples. Our award-winning Anteriad Marketing Cloud platform tracks more than 500 billion buyer-related signals each month. BNZSA, our international division, delivers GDPR-compliant data and qualified prospects directly to sales teams with BDRs that offer local expertise in 26 languages. Start creating your future today – get to know us at https://anteriad.com/. Methodology Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. To qualify, companies must have been founded and generating revenue by March 31, 2019. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2022. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2019 is $100,000; the minimum for 2022 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. About Inc. Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work reaches more than 50 million people across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com.

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Buyer Intent Data

6sense Receives Sales and Marketing Accolades in Fall G2 Grid Reports

6sense | September 15, 2023

6sense is pleased to announce that its 6sense Revenue AI has been recognized as a leader across eight sales and marketing categories in the G2 Fall 2023 Grid Reports. The G2 Fall 2023 Grid Reports rely on assessments of customer satisfaction, a product's presence within its category, and feedback from customers' reviews. In total, 6sense receives 85 total badges, including 21 leader badges. 6sense, a prominent provider of account-based orchestration platforms that revolutionize how B2B organizations handle pipeline conversion to revenue, has announced that its 6sense Revenue AI has achieved Leader status in eight sales and marketing categories for the eighth consecutive reporting cycle in the G2 Fall 2023 Grid Reports. 6sense stands out as the sole vendor with two products—6sense Revenue AI for Marketing and 6sense Revenue AI for Sales—leading the G2 Buyer Intent Data Providers category. The G2 Fall 2023 Grid Reports are crafted through an assessment that takes into account customer satisfaction, a product's category presence, and customer reviews. In total, 6sense has been honored with an impressive count of 85 badges, including 21 leader badges. Specifically, 6sense Revenue AI for Marketing has claimed the prestigious leader title in eight categories within the G2 Fall 2023 Grid Report. These categories encompass account-based analytics, account-based advertising, account-based orchestration platforms, account data management, and buyer intent data providers. Similarly, 6sense Revenue AI for Sales secures its position as a leader in two categories, buyer intent data providers and sales intelligence, while achieving a High Performer rating in the Lead Scoring category. Chief Customer Officer of 6sense, Sanjay Kini, said, Our customers tell us that 6sense has become even more important and valuable in this tough macro-economic environment as they strive to grow, and do so more efficiently. [Source – Business Wire] Kini mentioned that they had made substantial investments in the capabilities provided to both sales and marketing teams to facilitate alignment in converting pipeline to revenue. He expressed satisfaction in seeing their customers validate their approach, placing them in the unique position of being leaders in both sales and marketing categories. The acknowledgment in the G2 Fall 2023 Grid report underscores 6sense's unique position as the sole ABM vendor holding leadership badges in both sales and marketing categories. It affirms their commitment to aligning the revenue team around a shared set of objectives and insights, showcasing the significant impact they've achieved. In addition to bringing together sales and marketing leaders through 6sense Revenue AI, the company provides valuable resources to the sales and marketing community, including RevCity, introduced in the Fall of 2022. RevCity is an extensive online community designed for B2B marketing, sales, and revenue operations professionals. Within this community, members have the opportunity to collaborate on innovative ideas, exchange insights with industry peers, and acquire skills to enhance their organizations' revenue optimization efforts. This open and engaging community enhances the overall value that customers derive from 6sense.

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Account Based Data, Targeted Account Strategy

Vidyard Launches AI-Powered Video Messaging to Transform Sales Engagement

Business Wire | July 31, 2023

Vidyard, the leading video messaging and communications platform for sales and go-to-market teams, today launched a major update that brings AI to the forefront of its innovation and value creation strategy. Led by its new AI Script Generator, the new release will help more sales professionals and go-to-market teams embrace video as a proven way to stand out with prospects, create new revenue opportunities, and deliver exceptional buying experiences. New AI Script Generator Amplifies the Value of Video Messaging Video messaging is one of the most effective ways for sales reps to earn attention and build trust when engaging with buyers. According to the 2023 Video in Business Benchmark Report, many sales reps are creating hundreds, or even thousands, of videos each year, while others struggle with not knowing what to say or how to deliver an engaging message. Vidyard’s new AI Script Generator tackles this challenge head-on by enabling sales reps to leverage generative AI to craft custom video scripts in just a few clicks. The new solution takes the guesswork out of what to say on video while boosting confidence in the message and the delivery. “AI is opening up incredible new opportunities to boost sales productivity and change the dynamics of buyer/seller relationships,” said Michael Litt, CEO and co-founder of Vidyard. “AI-powered video messaging is the first of many AI-powered products to come from Vidyard as we build on our vision to create the future of productive relationships between buyers and sellers. I can’t wait to show the world what we’re launching next.” The value of AI Script Generator extends beyond video prospecting, creating new opportunities to simplify video creation for social media, marketing, buyer education, sales proposals, customer onboarding, and more. “Our customers continue to realize significant value from our growing suite of solutions, including Vidyard Video Hosting, Vidyard Messaging, Vidyard Hubs, and our new digital sales room offering, Vidyard Rooms,” said Jonathan Lister, COO at Vidyard. “AI Script Generator enhances each of these offerings by enabling sales and marketing teams to efficiently expand their use of video throughout the customer lifecycle, leading to more engaging experiences for their buyers and new opportunities for revenue creation.” New Features Enhance Video Creation for All In addition to AI Script Generator, Vidyard has introduced new capabilities to help sales reps and other users create the best possible video messages and screen recordings for their audience. Key new features include: Auto-Scroll Teleprompter:Writing or generating a video script is one thing, delivering it on camera with confidence is another! Vidyard’s new Teleprompter makes it a snap by auto-scrolling your script so you can deliver it with ease and confidence, complete with speed settings to help you find the perfect rhythm. Background Blur:A busy, distracting, or unprofessional background can make recording a great video a challenge. Background Blur enables users to seamlessly blur out their backgrounds with a single click, no green screen or desktop app required. Custom Video Templates:Building on the success of its existing Video Template Library, Vidyard has introduced the ability to create and share custom video templates across a team of users. Each template includes a sample video script, reference video, and best practices for delivery. Custom Video Templates are a great way to inspire users with new ways to use video, while also helping them to deliver it in an engaging manner. AI Script Generator, Auto-Scroll Teleprompter, Background Blur, and Custom Video Templates are now available at no additional charge for all Vidyard Free and Pro users, as well as Business and Enterprise customers. Sign up for Vidyard today to try them out for yourself, and learn more about AI Script Generator at http://vidyard.com/ai-script-generator. About Vidyard Vidyard is the leading video messaging, video hosting, and asynchronous communications platform for sales professionals and go-to-market teams. More than 250,000 companies use Vidyard to connect with more prospects, humanize their communications, and create exceptional buyer experiences. From individual sales reps to global sales and marketing teams, Vidyard enables any business professional to use online video content, personalized video messages, and tailored digital sales rooms to transform the way they communicate and exchange value with their customers. Learn more about Vidyard and sign up for free at www.vidyard.com.

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