Verified Market Research | September 20, 2021
The research study on the Global Account Based Marketing Software Market provides a comprehensive analysis of the market's current state and future prospects. The report evaluates the market share generated by sales of various types of Account Based Marketing Software products through various distribution channels in the worldwide Account Based Marketing Software market to determine market size. The study includes market size, demand, purchaser volume, and supply conditions for Account Based Marketing Software. The research also includes factors influencing the growth of the Account Based Marketing Software market as well as market forecasts for the future. The Account Based Marketing So...
BUYER INTENT DATA
Semcasting | September 18, 2021
Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns.
Employee-Based Title Targeting combines natural-language processing and the automated classification of Semcasting’s 74 million customer profiles to break contacts down individually by title, role and experience to pre-qualify accounts and audiences at scale. Marketers can use these insights to uncover decision-makers showing intent within an account and target them directly in their campaigns and outreach.
BUYER INTENT DATA
IDG Communications, Inc. | September 17, 2021
IDG Communications, Inc.—the global expert in technology media, data, and marketing services—announces the acquisition of the Silicon Valley-based marketing data and intelligence company, KickFire®. The acquisition expands upon IDG’s best-in-class marketing technology (MarTech) platform that provides tech marketers with advanced tools to solve complex marketing challenges, including the enhancement of data surrounding customers, prospects, and digital audiences.
KickFire’s first-party intent data and intelligence are a key data source for many companies in the MarTech ecosystem. The company’s cookieless, privacy-compliant technology allows B2B...
ZoomInfo | September 16, 2021
ZoomInfo, a global leader in modern go-to-market software, data, and intelligence, today announced that it has retained its No. 1 spot on 26 grids in G2’s Fall 2021 Grid Reports.
This marks the third consecutive quarter that ZoomInfo has earned at least 26 best-in-class placements. The company has led 18 different grids for at least five consecutive quarters, including four-way sweeps of the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence categories. In addition, ZoomInfo appeared on a company-record 43 grids for the second consecutive quarter.
“As passionate as our customers are about ZoomInfo, we’re ev...