ACCOUNT-BASED EXECUTION

Folloze Announced Account-Based Experience Masterclass - Season 2, Featuring Top B2B Marketers from Demandbase, FireEye, Terminus, RollWorks, 6sense

Folloze | March 11, 2021

Folloze has announced today the season 2 of its popular Account-Based Experience (ABX) Masterclass program. The Masterclass program, launched in 2020, provides the tools, tutorials, and best practices to help revenue and marketing teams align with today's evolving and demanding B2B buyer. The Season 2 of the program will focus on Folloze best practice “PlayBooX” for Strategic ABM, Demand Generation, Programmatic upsell and Large Scale Events. It will also feature B2B marketing leaders from Autodesk, Agent3, Boomi, FireEye, Demandbase, PFL, RollWorks, RingCentral, Terminus, and 6sense.

Changing B2B Buyer Behavior in a Post-COVID-19 World Creates New Urgency

The fallout from the COVID-19 crisis has accelerated digital transformation across every enterprise and industry. At the same time, B2B buyers have rapidly evolved and expect experiences that are contextual, connected, and immediate. The Folloze ABX Masterclass is designed to help B2B marketing and revenue teams thrive in a digital-only marketplace and meet the needs of savvy and self-service buyers.

"Overnight, the buyer's journey changed forever. To succeed, modern marketers must move fast and rethink their entire approach to demand generation, events, channel, and account-based marketing," said Marlowe Fenne, Account-Based Marketing Senior Manager - Americas at FireEye. "I'm excited to participate in the Folloze ABX Masterclass program and help my peers meet their growth objectives. I will show frontline marketers how they can drive change across their teams and incorporate data-driven strategies and digital experiences across the entire customer lifecycle." Fenne will be featured in an ABM episode on March 23, with Latané Conant, CMO, at 6sense.

Season 2 of the Folloze ABX Masterclass program includes the following PlayBooX topics and tracks:

Demand Generation | Convert from the Get-Go and Engage All Along the Way (March 10, 10 - 11 am PT/1 - 2 pm ET)
Strategic ABM | Surrounding the Buying Committee while Engaging the C-Suite (March 23, 10 - 11 am PT/1 - 2 pm ET)
Large-Scale Events | Combatting Virtual Event Fatigue (April 6, 10 - 11 am PT/1 - 2 pm ET)
Programmatic Upsell | Integrating Targeting, Enablement, Campaigns, and Metrics (April 20, 10 - 11 am PT/1 - 2 pm ET)

About Folloze

Folloze is a leading B2B Personalized Marketing Platform.  Folloze allows sales and marketing teams to quickly create personalized, rich, and value-added experiences that exploit the revenue influence across the whole customer journey. The Top B2B brands including RingCentral, Autodesk, Cisco, and ServiceNow trust Folloze to enhance customer engagement, revenue expansion and growth across their target accounts.

Spotlight

Whitepapers have a long history of effectiveness, but their role is evolving as video quickly gains adoption in the marketplace. They are inherently more consumable and more shareable, especially among busy executives. The best-in-class companies will combine the strengths of video and whitepapers, transforming and extending their best written content into multimedia to build trust with prospects before converting them to sales-ready leads...

Spotlight

Whitepapers have a long history of effectiveness, but their role is evolving as video quickly gains adoption in the marketplace. They are inherently more consumable and more shareable, especially among busy executives. The best-in-class companies will combine the strengths of video and whitepapers, transforming and extending their best written content into multimedia to build trust with prospects before converting them to sales-ready leads...

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