RollWorks | November 20, 2021
RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of a new Agency Partner Program. The rapidly-growing program includes premier partners Acclaro, Inc., Intelligent Demand, and SmartBug Media®, as well as agencies like Khronos, TLG Marketing, and more. The new program establishes a network of innovative, trusted, leading agency partners for RollWorks customers to access when they need it.
"We're thrilled to launch the new RollWorks Agency Partner Program with SmartBug, Intelligent Demand, and Acclaro, some of the industry's most respected and innovative agencies," said Mike Stocker, VP of Partnerships at RollWorks. "As many companies leverage B2B marketing agencies in their marketing and digital transformation efforts, our new program combines the expertise of RollWorks with reputable agency partners to convert prospects into successful customers."
RollWorks provides account-focused B2B companies a platform to align their marketing and sales teams and confidently grow revenue. The new RollWorks Agency Partner Program gives RollWorks customers access to agencies they can engage with who are knowledgeable about RollWorks and broader ABM strategies. Agency partners gain access to an ABM expert to help drive broader market knowledge, thought leadership, and best practices. Agency partners can augment their offerings to include recommendations for leveraging ABM in their marketing efforts and within their overall tech stacks.
"We're thrilled to launch the new RollWorks Agency Partner Program with SmartBug, Intelligent Demand, and Acclaro, some of the industry's most respected and innovative agencies," said Mike Stocker, VP of Partnerships at RollWorks.
Agencies and their B2B clients drive business value with RollWorks
SmartBug Media is a globally recognized Intelligent Inbound® marketing agency and the highest-rated HubSpot partner. "SmartBug is excited to work with RollWorks as a recommended and preferred ABM partner. We believe RollWorks has a powerful solution and is a strong fit for SmartBug and HubSpot customers looking to engage with their most sought out accounts in a meaningful and personal way." - Jen Spencer, president of SmartBug Media
Intelligent Demand is a leading U.S. revenue growth agency based in Denver, Colorado. "We're thrilled to be among the first agencies invited into the RollWorks partner program. Because we're developing account-based revenue programs for nearly every one of our clients, this partnership becomes another lever to help our clients make their numbers and achieve their goals." - Mike Swainey, Vice President, Growth Consulting, Intelligent Demand
Acclaro, Inc. is a leading strategic marketing and advertising agency for healthcare. "RollWorks is the magic bullet that allows Acclaro to be more efficient and effective in the work we do with our clients. With RollWorks, we can focus key messages to key individuals at key points during the buyer journey while being better stewards of the marketing budget. These are the leading indicators to a strong ROI on marketing investments." - Ryan St. John, CEO of Acclaro, Inc.
To learn more about the new RollWorks Agency Partner Program and sign up today, visit www.rollworks.com/agency-partners.
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.
MRP, KX | May 26, 2021
Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle.
MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the pandemic's influence on ABM and marketing leaders. According to the survey, ABM investment is increasing as businesses respond to significant business problems caused by the pandemic, helping marketers to rapidly pivot to make new connections between targets, channels, and content.
The only enterprise-class predictive ABM platform is MRP Prelytix. MRP Prelytix is the first ABM technology that enables sales and marketing teams to reduce their environment's complexity and produce measurable and high-performance conversion, pipeline velocity, and closed revenue for organizations that serve multiple partners, lines of business, geographies, or industries. We power 1,000 ABM programs across six continents with the industry's only real-time predictive analytics and data management, allowing them to coordinate, execute, and optimize their ABM programs over eight channels produced in 20 languages. Prelytix, which is powered by Kx, sits atop the world's fastest streaming analytics database.
KX, a global leader in real-time streaming analytics, is a subsidiary of First Derivatives plc, a global technology supplier with more than 20 years of experience working with some of the world's leading financial, technological, automotive, industrial, and energy institutions. KX Streaming Analytics is an industry-leading high-performance, in-memory computing, streaming analytics, and operational intelligence platform based on the kdb+ time-series database. It provides the best performance and flexibility for high-volume, data-intensive analytics, and applications in a variety of industries. The Group employs over 2,500 people and works from 14 offices across Europe, North America, and the Asia Pacific.
6sense | September 24, 2020
Account-based engagement platform 6sense announced they are on pace to reach 100% revenue growth for the third year in a row. Supporting this growth curve, the company reported its customer base has grown 54% since the beginning of 2020, and has maintained a 109% net customer retention rate despite the industry’s forced transition to digital.
The company attributed the growth to its emphasis on improving account-based marketing and sales through weekly product launches for their platform’s advertising and data orchestration capabilities. Some of the specific solutions and integrations credited for growing their customer base 204% since January 2019.