Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies

Folloze | February 17, 2020

Folloze today announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers including Autodesk, Cisco, FireEye, and ServiceNow martech news.
Folloze’s rapid growth is a reflection of the increasing demand among enterprises to deliver personalized journeys across the entire customer life cycle. As account-based marketing (ABM) evolves into a mainstream strategy, B2B organizations are focusing on personalization solutions and best practices to fuel long-term growth. The Folloze platform enables enterprise marketers to easily and quickly build powerful engagement at scale. By harnessing engagement analytics, sales and marketing orchestration, and intelligent content, Folloze bolsters campaign effectiveness, pipeline creation, and sales acceleration and expansion.

Spotlight

One of the most sought-after goals in current B2B marketing is being able to deliver personalized content to clients in a sales cycle. This elusive skill is one of the foundations of Coveo, a company using machine-based intelligence to help clients deliver personalized content to their markets. On this episode of Renegade Thinkers Unite, Drew talks with Coveo’s CMO, Mark Floisand, about the latest account-based strategies that have allowed them to become experts at personalized marketing.

Spotlight

One of the most sought-after goals in current B2B marketing is being able to deliver personalized content to clients in a sales cycle. This elusive skill is one of the foundations of Coveo, a company using machine-based intelligence to help clients deliver personalized content to their markets. On this episode of Renegade Thinkers Unite, Drew talks with Coveo’s CMO, Mark Floisand, about the latest account-based strategies that have allowed them to become experts at personalized marketing.

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