CORE ABM
Reports Globe | June 15, 2021
It's time for businesses worldwide to accept digital marketing innovations to identify opportunities to improve leads and sales. There is a massive interest in ABM trends and innovation in marketing at the beginning of the year, and 2021 was no different.
Businesses worldwide are constantly scanning for new digital marketing trends, technology, and platforms, to rapidly identify new opportunities that agile companies and marketers can tap into. If so, they're looking in the right place and know the right questions to ask. The new business area enlightens key marketing trends and factors that play an essential role in the market revenue generation.
Continuous updates in the corporate space play an important role in developing the global Account-Based Marketing (ABM) Software market after the pandemic caused. The Account-Based Marketing (ABM) Software market report contains information collected from various sources helping the market gain revenue effectively online.
In fact, more evaluation of innovations can help businesses push the boundaries and improve digital marketing activities in the future. Generally, the trends are independent of economic factors, but that's not the case in the past years. Yet, the big difference affecting changes in marketing investment in 2021 is from the havoc that COVID-19 has wrought around the world.
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CORE ABM
Jabmo | October 27, 2021
Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company’s next-generation ABM solution is designed for B2B marketing teams to grow reach, engagement and revenue with key accounts. The company was recently named a leader in the “Forrester New Wave™: ABM Platforms.”
Back-Of-The-Box Details
Jabmo’s ABM Platform allows B2B marketers to expand their marketing reach within target account buying groups and view account-level activity across the world’s leading digital marketing channels — all within a single platform. In addition to its legacy account-based analytics, IP-based display advertising and email marketing automation, Jabmo’s ABM platform integrates with Google, Facebook, Instagram and LinkedIn.
Jabmo enables B2B marketers to align with sales teams around high-priority key accounts and is designed to help users:
Reach target accounts across major digital marketing and ad channels;
Conduct zero wastage B2B advertising without third-party cookies;
Engage large buying groups throughout the entire buying journey;
Alert sales teams with actionable insights;
View omnichannel marketing performance at an account level; and
See time-to-value within weeks using Jabmo Managed Services.
Who It's For
The Jabmo Omnichannel ABM Platform is ideal for B2B marketing teams working in complex global sales organizations such as life sciences and manufacturing. Jabmo also provides a complete range of managed services for ABM including implementation, ad creative and copy, program management, sales battle cards and sales alerts.
What Makes It Special
Jabmo aims to help users reach target accounts early and analyze known and anonymous buying intent signals throughout the buying journey. The top three reasons customers choose Jabmo include:
Omnichannel account advertising, email and analytics;
International reach and support; and
Managed services.
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ACCOUNT BASED DATA
Jabmo | May 16, 2022
Jabmo, a leading provider of account-based marketing solutions to the life sciences, manufacturing, and healthcare industries, has updated its account data platform (ADP). This new ADP, called ADP v2, is the core of its comprehensive omnichannel ABM solution. It integrates with all major marketing and sales leaders to build better audiences for advertising campaigns, analyze buying intent surges, and speed up deals with key accounts.
Mark Durante, Vice President of Product & Engineering at Jabmo, said, “The proliferation of marketing channels and advertising platforms has made it difficult for B2B marketers to live without an ADP. Most don’t have the tools, resources, or time to bring their data together from so many disparate sources for any meaningful analysis. This is where Jabmo makes all the difference. Our ADP is embedded and powers our entire ABM solution. With the latest version of our ADP, Jabmo clients gain a single source of truth for account-level engagement—and a strong foundation for ABM program success.”
“The B2B world has gone digital, and large buying groups now do their research anonymously across many different online channels. Leaders in the manufacturing, life sciences, and healthcare industries are stepping up to the challenge with Jabmo, embracing omnichannel ABM as the most powerful way to reach target account buying groups whenever and wherever they are online. With all digital channels seamlessly integrated into one powerful platform.”
Nick Heys, CEO of Jabmo
Jabmo has successfully developed API-level integrations to ingest first-party marketing data from the world’s major marketing and advertising platforms such as Google, LinkedIn, Facebook, and Instagram. Within Jabmo’s new ADP, the engagement data gets collated and accessed at the account level from all websites, emails, webinars, and advertising activity. This data gives the following insights to B2B marketing teams:
Identify and track all accounts visiting their website anonymously before any ABM program begins
Select and prioritize accounts for ABM based on first-party buying intent
Monitor key account engagement uplift across all marketing channels
Uncover real-time buying intent surges and new sales opportunities
Feed actionable insights to Sales through Jabmo’s integration with Salesforce
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