Home > News > featured news > Folloze Plus Outreach Empowers Sales and Marketing With Advanced Orchestration to Engage Prospects and Further Pipeline Goals

Account Based Data

Folloze Plus Outreach Empowers Sales and Marketing With Advanced Orchestration to Engage Prospects and Further Pipeline Goals

Business Wire | June 02, 2023 | Read time : 12:00 min

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), today announced Folloze plus Outreach, a new integration that enables customers to connect the power of Folloze BX 3.0 and sales engagement within the Outreach Sales Execution Platform. This new single interface allows sales and marketing to auto-personalize content experiences via Folloze boards to Outreach sequences with just a few clicks, unlocking agility and productivity, while starting a long-term, rich, data-driven relationship. Additionally, first-party behavioral analytics are now easily accessed through a dashboard that allows sales professionals and managers to focus their resources on the best opportunities, winning more deals faster.

“Folloze and Outreach provide teams with the ability to uplevel sales and marketing activities in their own respective ways,” said David Brutman, Co-founder and Chief Product Officer at Folloze. “The integration addresses a critical gap as budgets are shrinking and organizations strive to garner better results with current or reduced investments. By bringing these dynamic platforms together, joint customers that lean on their sales channels as a critical driver of engagement and pipeline acceleration will now have a more unified experience that amplifies value and drives greater performance and personalization.”

A Smarter Way to Drive Pipeline and Engage Prospects

By integrating the prospecting capabilities of two industry leaders, Folloze and Outreach help sales and marketing teams play to win from the first human touch by creating a better initial experience and the backend data to prioritize the most engaged and best opportunities. Marketers can orchestrate campaigns through a variety of channels such as ads, social media, physical mail, marketing emails, as well as with the sales team, all reinforcing each other with consistent messaging and content and one standardized analytics stream handed over directly to sellers. This provides the foundation for persistent profiling and ongoing experience continuity, enabling a stronger communication channel with less back and forth email messaging, which saves time and improves relationships. Campaign efforts result in actual pipeline creation, building a revenue engine like never before.

“Outreach is committed to making it easier for our customers to create pipeline and close more deals. We seek partners who further this mission, and Folloze definitely fits our criteria,” added Phillip Friedman, Head of Partner and Ecosystem at Outreach. “This integration helps sales and marketing teams become both more strategic and personalized in their prospect interactions, making each sales rep’s touch that much more impactful.”

The integrated solution makes that all-important first touch even more compelling for joint customers by allowing Outreach users to understand prospects’ behavior with Folloze’s first-party intent signals within the Outreach platform. This deep behavioral data allows sellers to focus on the most likely prospects and quickly respond to capture moments of interest with personalized content. These benefits lead to far more cohesive, efficient, and effective sales and marketing efforts.

“We look to get the most out of every tech investment, so we talked with the teams at Folloze and Outreach to see if there was a possibility to streamline the information flow to sales reps while keeping content consistent. We also wanted our sales reps to be able to take advantage of unique behavioral insights within one view,” said Benjamin Smokovich, Global Director of Innovation and Tech at SAP. “Our partners at Folloze and Outreach instantly recognized how compelling such an integration would be, and what they developed has far exceeded our expectations. Our teams are already reaping the benefits.”

Specific capabilities available through the integration include:

Add a Folloze board to an Outreach email with just a few clicks: Sharing an entire personalized experience is the most strategic way to engage prospects and track buyer behavior.
Add a direct link to Folloze content in an Outreach email: Taking it one step further, the integration makes it possible to share a killer piece of content within a Folloze board, incorporated into an Outreach email, to quickly grab a prospect’s attention.
Personalized Folloze board experience: Through a completely automated process, each prospect receives a customized and highly relevant experience that drives accelerated engagement and generates intent insights.
View account and contact engagement activity within Outreach: Thanks to a fully integrated Folloze dashboard, sales professionals and managers are able to get real-time, first-party intent data to prioritize efforts and understand what’s working.
Identity matching capabilities provide behavioral data: More insights give sales and marketing the ability to identify and truly understand who their prospects are so they can serve them much more effectively and efficiently at scale.

Upcoming Webinar

On June 13th, Folloze will host a webinar with featured guests from Outreach and SAP who will discuss modern marketing and sales techniques that will help you deploy your people, technology, and processes that will result in more account engagement and higher sales velocity. Please visit https://engage.folloze.com/folloze-plus-outreach-webinar to register.

To find out more details on how the Folloze plus Outreach integration could work for you, please visit https://www.folloze.com/partners/outreach.

About Folloze

Folloze, creator of the world’s first and only no-code B2B Buyer Experience Platform (BX 3.0), is used by B2B marketing, sales, and revenue teams. Folloze BX 3.0 empowers any marketer to easily build data-driven, highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth. Top B2B brands, including ServiceNow, Google Cloud, Cisco, Autodesk, Gigamon, and UL trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/.

Spotlight

Asset Data Thread: The Evolveing Role of Field Service

To uncover details about the future of field service, Bain & Company recently conducted a research project comprised of executive-level interviews and an online survey of field service engineers. Bain was able to isolate 20 trends that were essential to the survival of all industrial organizations in the competitive service busi

More featured news

Spotlight

Asset Data Thread: The Evolveing Role of Field Service

Related News

Core ABM

95% of Tech Marketers Expect an Increase in their ABM Budgets Over the Next Year

GlobeNewswire | September 29, 2023

Foundry (an IDG, Inc. company) released its third annual 2023 ABM and Intent Benchmarking Study today, which dives into the uses, goals, and challenges of account-based marketing, as well as how intent data is used to fuel ABM programs and the success and challenges tech marketers see with intent. Account-based marketing has taken the B2B marketing world by storm, and the enthusiasm shows no signs of slowing down. In fact, this year’s research found that 96% of tech marketers have a documented ABM strategy and 93% feel that their ABM efforts have been extremely or very successful, which is up from 84% when the study was conducted last year. Here is a closer look at some of the findings from this year’s study: Tactics and tools supporting ABM The landscape for account-based marketing expansion looks promising, as an overwhelming 95% of marketers anticipate that their ABM budgets will increase in the next 12 months. This is a notable uptick from previous years – 90% expected an increase in 2022 and 84% in 2021. Respondents to the survey are using a variety of ABM tactics to support their marketing objectives. These tactics include sales activation/account analytics (cited by 53% of respondents), target-account lead generation (50%), account-based advertising (48%), and content syndication, IP address intelligence, and personalization, all of which are equally cited at 47%. Marketers are also leveraging a mix of tools and channels to support their ABM efforts. Customer marketing (43%) and paid social (40%) are the most widely used resources, followed by content syndication (32%), organic social (28%), and SEO (26%). When it comes to measuring the success of ABM initiatives, marketers use a diverse range of metrics. The top three include customer satisfaction scores (cited by 48%), site visits from target accounts (43%), and revenue generated (40%). Intent data is fueling ABM efforts Another key component of Foundry’s study is the use of intent data with ABM marketers. The research shows that 91% are using intent data/scoring to prioritize their accounts and to identify what content should be served within ABM campaigns. Intent data also plays a key role in identifying target account lists, a practice used by yet another 91% of marketers. Marketers have also extended their use of intent data and are increasing the number of sources they are using, cited by 92%. When it comes to the primary goals of using intent data, marketers are focused on optimizing lead scoring models (cited by 47% of respondents), followed by building audience segments for ad campaigns (43%), identifying new accounts (43%), generating higher quality leads (42%), and monitoring potential customer churn (42%). The goal of any ABM campaign is to generate qualified leads and the survey results indicate a strong correlation between the number of data sources used and lead gen success. About 48% of all marketers said between 11% and 50% of the leads generated from their marketing campaigns become sales-accepted leads and 47% said 51% and 80% are sales-accepted. The challenges ABM marketers face Success isn’t always the case when it comes to marketers and their ABM programs. Only 1% said they don’t experience any challenges with ABM, and the top reported challenges are measuring the success of their programs (35%), attributing the success of the different ABM tactics and channels (34%), and their tech stack being overly complicated (29%). The same sentiment goes for intent. Marketers need help with intent data, specifically with getting their sales teams to trust the intent data quality (49%), measuring the impact of intent data on pipeline (48%), and combining intent from multiple data sources (47%). Ninety-two percent of marketers also cited that it’s important that they know the exact sources of intent data when working with a provider. Just over half of respondents listed criteria for when they chose a data provider, such as: vendor reviews/analyst evaluations (rated as very or somewhat important by 97%), sample data that can be independently validated (97%), and peer recommendations (95%). This research indicates that even as ABM and intent have come mainstream in B2B, marketers are now, more than ever, focused towards measuring the impact of both ABM campaigns and intent data, said Tukan Das, Vice President and Product Manager, Foundry. For more information and to see the full results from the ABM & Intent Benchmarking study, please view the white paper. About the 2023 ABM & Intent Benchmarking Study The 2023 Foundry Account-Based Marketing (ABM) and Intent Benchmarking Study was conducted via online questionnaire in August of 2023. 500 total respondents with marketing titles were collected from NA (60%), EMEA (20%) and APAC (20%) regions. 40% of respondents are from the manufacturing (computer-related) industry, 27% are from high tech, and 12% from software/computer services. Others include e-commerce, independent software vendors, telecom carriers, and cloud & DC service providers. Foundry conducted the study to understand the workings of ABM and its evolution and adoption compared to traditional marketing approaches. About Foundry, an IDG Inc. Company Foundry helps companies bring their visions to reality through a combination of media, marketing technologies, and proprietary data on a global scale. Our intent data and martech platforms are powered by data from an owned and operated ecosystem of global editorial brands, awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. Foundry is dedicated to generating and innovating with data, driving demand for technology marketers with 38 offices in global markets. Foundry is a wholly owned subsidiary of International Data Group, Inc. (IDG), the world’s leading tech media, data, research, and marketing services company. To learn more about Foundry, visit www.foundryco.com.

Targeted Account Strategy

Bloomreach Now Supports Frictionless Integrations With Third-Party Applications Requiring OAuth 2.0 Authentication Method

Business Wire | July 07, 2023

Bloomreach, the world’s #1 Commerce Experience Cloud, today announced the support of Open Authorization (OAuth) 2.0 authentication for webhooks, an industry standard protocol for authentication that enables third-party applications to access a user's data without sharing their credentials. Businesses will now have the ability to integrate Bloomreach Engagement with popular third-party applications that require OAuth through webhooks, safely connecting real-time data in and out Bloomreach and further boosting marketing personalization — without the need to switch platforms. The use of webhooks plays a crucial role in facilitating real-time data synchronization and triggering actions across multiple marketing channels. By leveraging webhooks effectively, marketers can deliver personalized, timely, and consistent experiences across every touchpoint, leading to improved customer engagement and satisfaction. As marketers deliver these enhanced experiences, the OAuth 2.0 authentication method for webhooks maintains the security and integrity of the exchanged data. By enabling controlled access to protected resources, it mitigates the risk of unauthorized access and data breaches. “Enabling businesses to unify their data easily and securely within their tech stack has been a guiding principle of our platform since its inception. The launch of OAuth 2.0 authentication for webhooks will expand possibilities of system integration to another level,” said Michal Novovesky, General Manager and Head of Product, Bloomreach Engagement. OAuth 2.0 authentication via webhooks opens the door for brands to frictionlessly integrate Bloomreach Engagement with third-party platforms and applications in their tech stack that require this authentication method. This includes Microsoft Azure, Commercetools, Criteo Marketing, Salesforce Marketing Cloud, Listrak, and Talkdesk, among many others. Learn more about authentication methods at Bloomreach here. About Bloomreach Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit Bloomreach.com.

Account Based Analytics, Buyer Intent Data

Signals Announces Integration With Salesloft: A Game-Changer for Sales and Marketing Alignment

Newswire | August 08, 2023

Signals, a leading AI marketing solution, is pleased to announce its native integration with Salesloft, a sales engagement platform helping teams execute their digital selling tasks and communications. This integration will allow Salesloft & Signals customers to more closely align their marketing and sales teams by enabling them to automatically add prospected contacts to cadences in Signals, tailor engagement with targeted plays for visitors enrolled in certain cadences, add people to cadences, create tasks, and see Salesloft Activity from live chat. Salesloft users will now be able to know the prospecting account activities, intent, infographic info, and more upon enrolling visitors into cadences. Live chat allows your sales team to add visitors to cadences, create tasks, or view their activity. The Signals integration gives you the option to enroll your prospective contacts into Salesloft Cadences. The new integration offers several benefits, including: Automatically add contacts from Signals into Salesloft cadences. Sync activity & view Signals activity in Salesloft. Sales reps can enroll and update Salesloft cadences from live chat. Align your sales and marketing team. Sync tasks to view activity captured by Signals on both the Account and Contact level in the smart panel. Qualifying made easy through automation. This integration would allow Signals to pull in details about existing contacts and discover new contacts to send over with mapped fields and enroll directly into your pre-determined cadence within Salesloft. Track companies that you want to engage with, including target accounts, open opportunities, and potential clients. This would allow Salesloft users to engage with more of the right potential buyers and decision-makers automatically. With Signals, sales professionals can determine their ideal customer profile and Signals will identify website visitors that match and enroll them into your existing Salesloft automations. The integration for Salesloft and Signals is easy to set up with a step-by-step article found on Signals' website help.getsignals.ai. The integrations with Salesloft is just the latest addition to Signals' growing list of integrations, which includes popular platforms like HubSpot, Salesforce, and Zapier. About Signals Signals is a marketing solution that helps businesses create highly qualified leads through AI. With a suite of innovative tools and solutions, Signals allows businesses to better deploy their marketing automation and one-to-one sales motions. Signals is trusted and used by industry-leading tech companies such as ObservePoint, OpenTable, DOMO, Pantheon and more. Signals has helped their customers create highly qualified leads to interpret the buyer's signals. About Salesloft Salesloft is the only AI-powered revenue workflow platform that brings certainty to every revenue action and customer interaction. Close more deals, forecast more accurately, and accelerate success throughout your revenue organization. Thousands of the world’s top sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.