NetLine Corporation, the world's leading provider of first-party sourced buyer-level intent data, today announced the launch of its Lead Management Platform, a SaaS solution that provides B2B marketers with centralised lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities through a single, easy-to-use and self-service interface.
Until now, NetLine's Lead Management Platform was only available to a select group of tier 1 B2B media companies to enable their gated content and first-party data gathering experiences. Starting today, the Platform will assist B2B Marketers in converting their existing traffic into revenue-based outcomes by combining lead capture, lead management, and content amplification initiatives into a single solution, supporting NetLine's mission of democratising lead generation for all.
While this is a new offering for B2B marketers, it is a tried-and-true solution that media firms have used to boost conversions and produce richer first-party data to speed up sales conversations. The following are some of the key characteristics and highlights:
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Unified and Predictive Login: Over 70% of viewers are instantly recognised and given the option of a zero-typing or enriched (reduced typing) experience. Most users will only need to fill out 5-7 fields, which is a 60% reduction in typing time when compared to standard and non-predictive forms.
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Content Format Agnostic: A single format that may be used for all types of gated content, including webinars and virtual experiences. Simplify and combine all legacy form solutions into a single audience experience and, more crucially, a single data structure with considerably more detailed user profiles.
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Customizable: The platform offers a plan for any need, from basic themes to fully white-labeled user experiences that mimic the exact site template.
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Advanced Reporting Capabilities: Campaign reports that are updated in real time and interactively provide information on campaign performance, content resonance, and persona interaction. Interactive visualisation features such as dynamic pivot tables, heatmaps, and custom setups provide a new degree of transparency into content consumption behaviour, allowing campaign performance to be improved more quickly.
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Real Time Connectors: Marketers can utilise thousands of third-party connectivity possibilities in minutes, including straightforward, ready-to-use interfaces with Salesforce, HubSpot, and Marketo, to ensure that leads created by their content join the nurture path and/or sales cycle effortlessly.
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On Demand Scale: With no IOs, no discussions, and no phone conversations, Marketers can tap into incremental scale and amplify their content to reach the target audiences of their choice — and within their own unique budgets, owing to open auction CPL pricing — in minutes. Simply convert your native campaign, set a budget, and you'll get instant access to the web's largest amount of content-produced B2B buyer-level data, with over 700,000 first-party leads generated each month across more than 300 sectors.
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Flexible Plans for Every Marketer: NetLine was created with democratisation in mind, and offers plans ranging from free to $199 per month, depending on the marketer's demands.
"Until now, B2B marketers needed at least a handful of technologies to run their lead gen programmes: software to capture, enrich, scrub, filter, fulfil, and report within their own sites, as well as an entirely different suite of vendors to amplify their content beyond the reach of their inbound forms," said David Fortino, NetLine's Chief Strategy Officer. "B2B marketers can now do it all with a single self-service interface."
“Whether they want to consolidate lead gathering or establish a centre for qualifying, routing, analytics, and companion content amplification campaigns, the platform can handle it all, allowing B2B marketers to cut expenses while increasing efficiency.”
Robert Alvin, NetLine's CEO and founder, expressed his excitement for what the Lead Generation Platform might provide B2B marketers. "At a time when accelerating first-party data gathering is mission-critical for Marketers, we're happy to offer a platform that is not only focused on making this accessible for Marketers, but also proud to be giving excellent value at a competitive pricing point,".
About Netline Corporation:
NetLine Corporation provides B2B Marketers with the reach, technology, and knowledge they need to achieve scalable lead generation and sales funnel acceleration.
NetLine, the world's largest B2B content syndication lead generation network, reaches 125 million unique visitors per month and processes over 700,000 leads across 300 industries. As professionals consume content directly across the network, NetLine's AudienceTargetTM technology promotes prospect discovery, quality customer lead acquisition, and buyer engagement from genuine prospect intent. All clients can achieve lead generation success because to superior quality, on-demand access, and advanced campaign reports.