FTC Staff Issues Long-Awaited Cross-Device Tracking Report

On January 23, 2017, the FTC Staff released its long-awaited Report ("Report") on cross-device tracking following its November 2015 workshop on the topic. The Report explains what cross-device tracking is, discusses the benefits of and challenges posed by tracking consumers across their many devices, and outlines industry efforts at regulating this technology. The Report concludes by offering recommendations to industry regarding transparency, choice, the use of sensitive data, and data security.