Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News

Gartner | April 03, 2020

Gartner Names Content Marketing Leaders, AppsFlyer Names SVP and Other News
Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative process.”

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Der erste Eindruck zählt. Bilder spielen dabei eine tragende Rolle. Sie können die Kommunikation in Gang bringen oder zunichte machen. In unserem Leitfaden „„Mehr wert als 1000 Worte” lesen Sie, warum die Wahl des Bilds genauso wichtig ist wie die Wahl der Worte, wie Sie mit Bildern Ihrer Botschaft mehr Wirkung geben und mit wel

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ON24 Names Leo Ryan VP Of Customer Success In EMEA

ON24 | October 14, 2021

ON24, a digital experience platform, welcomed Leo Ryan as its VP of Customer Success in EMEA. In his new role, Ryan will provide local support to help EMEA customers leverage the full power of the ON24 platform to create, scale and personalize engaging digital experiences for demand generation, partner enablement and event marketing. Ryan joins the company with more than 20 years of experience leading digital innovation and marketing initiatives for SaaS startups and brands such as American Express, Land Rover and Unilever. Most recently, Ryan served as VP of Customer Success in EMEA at Khoros and Spredfast, leading enablement, account management, strategic services, training, certification and customer support. “Leo has led companies through several major waves of digital transformation, from the web to mobile and social media,” said Tim Collin, VP and Managing Director of EMEA at ON24, in a statement. “B2B customers expect consumer-like digital experiences and more of interactions with suppliers to be in digital channels. Leo’s digital and consumer expertise will help our growing EMEA customer base advance their digital-first strategies and create the best experiences for their audiences.” On the back end, ON24 is facilitating those better customer experiences through enhancements to its Webcast Elite platform, which enables audiences to watch webinars directly in the ON24 Engagement Hub, and the creation of Hybrid Mode, a tool designed to deliver integrated in-person and virtual event experiences simultaneously.

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ABM ACCOUNTS

6Sense,Which uses Artificial Intelligence to Power Account Engagement, has Raised $125 million

6Sense | April 06, 2021

6Sense, an account engagement startup, announced today the completion of a $125 million series D fundraising round led by D1 Capital Partners, valuing the firm at $2.1 billion post-money. According to 6Sense, the investment will support the company's growth and product strategies, especially in the areas of machine next-best-action prediction, data analytics, and AI-powered orchestration capability. Until engaging with sales teams, business-to-business customers are usually 57 percent of the way to a purchase decision. Furthermore, only 23% of executives are confident in the pace at which they obtain accurate observations. In 2013, five entrepreneurs — Amanda Kahlow, Dustin Chang, Premal Shah, Shan Moriah, and Viral Bajaria — cofounded 6Sense, motivated by the belief that AI could play a role in helping close the transaction. 6Sense's product collects intent signals from known and unknown channels, such as the internet, to create customer segments based on account, behavioral intent, or a combination of the two. With machine learning-based fit ratings, 6Sense recognizes contacts and builds out tailored customer lists, assisting in the prioritization of outreach sales activities and increasing conversions. In response to sales prospects' demands, the platform also initiates marketing communications through apps such as Marketo and Eloqua. Furthermore, it allows salespeople to communicate with purchasing teams through multichannel, multitouch campaigns. Because of its ability to better target customer communications, automation is now regarded as essential by marketers to increase campaign outreach. Email automation campaigns are among the top three strategies used by advertisers to boost efficiency, according to a new HubSpot report. Besides, according to Salesforce, 67% of sales leaders used a marketing automation platform in 2017. The platform of 6Sense is driven by a demand graph, which catches signals and automatically links them to sales prospects. Every day, algorithms ingest historical intent data to recreate account-based buyer journeys for any given company, while also tracking the demand graph and evaluating changes in intent to score hundreds of millions of accounts and individuals. Segment Performance Reports and Custom Talking Points are two new features from 6Sense that allow marketers to analyze trends in account interaction and development through the purchasing stages and provide driven discussion points focused on customer intent, position, and fit. Next Best Actions was introduced in February 2020, and it uses AI to provide custom development leaders with a prioritized list of actions to involve purchasing teams within a specific account. 6Sense competes with ZoomInfo to some extent. Demandbase, which has raised over $150 million in capital from high-profile investors, as well as Lattice Engines and Leadspace, are other startups in the segment. According to Forrester, investment in marketing automation systems will increase "vigorously" over the next few years, hitting $25.1 billion annually by 2023, up from $11.4 billion in 2017. According to estimates, 55 percent of marketing decision-makers plan to boost their investment in marketing technologies, including AI and machine learning, with one-fifth expecting an increase of 10% or more.

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Key ABM Trends Play an Important Role in Businesses Worldwide

Reports Globe | June 15, 2021

It's time for businesses worldwide to accept digital marketing innovations to identify opportunities to improve leads and sales. There is a massive interest in ABM trends and innovation in marketing at the beginning of the year, and 2021 was no different. Businesses worldwide are constantly scanning for new digital marketing trends, technology, and platforms, to rapidly identify new opportunities that agile companies and marketers can tap into. If so, they're looking in the right place and know the right questions to ask. The new business area enlightens key marketing trends and factors that play an essential role in the market revenue generation. Continuous updates in the corporate space play an important role in developing the global Account-Based Marketing (ABM) Software market after the pandemic caused. The Account-Based Marketing (ABM) Software market report contains information collected from various sources helping the market gain revenue effectively online. In fact, more evaluation of innovations can help businesses push the boundaries and improve digital marketing activities in the future. Generally, the trends are independent of economic factors, but that's not the case in the past years. Yet, the big difference affecting changes in marketing investment in 2021 is from the havoc that COVID-19 has wrought around the world.

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