BUYER INTENT DATA
Lift AI, Drift | September 06, 2021
Lift AI, an anonymous buyer intent data solution, is teaming up with revenue acceleration platform Drift to help businesses boost website conversions that lead to increased sales and revenue. The partnership between the two organizations was announced Aug. 26.
Lift AI is a machine-learning model that identifies the buying intent of anonymous website visitors in real-time. Created by sales agency MarketLinc, Lift AI, will develop playbooks, chat engagement strategies and custom service offerings for Drift customers, in order to deliver engaging website experiences.
"Website marketing and sales teams are increasingly challenged with finding ways to engage anonymous visitors with the highest buying intent and converting them to sales," said Don Simpson, CEO, Lift AI. "Partnering with Drift, Lift AI will provide enterprise customers with the services, strategies and playbooks to identify visitor's buying intent and deliver unprecedented visibility of the quality of traffic from each lead source along with a powerful view of the entire website's revenue potential."
Lift AI's professional services combined with Drift's revenue acceleration platform can help enterprise customers prioritize accounts. "Lift AI brings a unique approach to identifying high-value visitors engaged on a website in real time," said Jared Fuller, senior director of partnerships at Drift. "We are proud to partner with Lift AI to help dramatically improve our enterprise customers' buyer experiences and increase total revenue potential."
RollWorks | June 29, 2022
RollWorks, a leading account-based marketing platform and a division of NextRoll reaffirmed its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that utilizes data science to increase account engagement signals that help B2B marketers and sales teams prioritize and drive opportunities.
"There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sales at RollWorks.
"There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sales at RollWorks. "When my sales teams know who and what content a prospect is engaging with, they can take on the role of trusted advisor and advance the conversations with the accounts that are likely to buy from us. Sales needs to not only know what the content is but also why that piece of content was created. This is where the alignment is magnified."
Account Spike is a unique feature of Sales Insights for HubSpot. It uses the data science model to flag accounts spiking in engagement compared to the account’s engagement baseline. Then, Sales Insights visualizes these spiking accounts and contacts insights within HubSpot. Account Spike helps sales teams prioritize accounts for outreach and trigger marketing programs.
New features and benefits of Sales Insights for HubSpot include:
De-anonymize existing HubSpot CRM contacts and surface engagement spike details that allow sales reps to personalize outreach.
Automate email alerts to sales teams when accounts are spiking in engagement.
Identify accounts that are spiking in engagement but not assigned to allow sales managers to route accounts to sales reps for follow-up.
To optimize their ABM strategy, provide engagement spike data so marketers can analyze what actions are leading to engagement surges.
Build workflows to nurture engaged accounts off of engagement spike data.
"RollWorks' Sales Insights for HubSpot solution is a game changer for our business. Our website attracts thousands of visitors daily, and not all of them sign up to try the app, which is why the daily spiking activities feature is incredibly valuable," said Vinh Pham, Senior Demand Generation Manager for When I Work. "Not only does it enable us to see who is checking out our site, but also lets the seller know when the prospect has enough activities to trigger a spike signal and notify sellers the next day so they can start their outbound sequences."
"I'm incredibly excited about today's news as RollWorks continues to invest in our solutions as a HubSpot App partner for mutual customers looking to bring ABM excellence to their inbound strategies. We've proven the power of HubSpot's foundational inbound marketing with RollWorks' highly-targeted ABM capabilities," said Mike Stocker, VP of Partnerships at RollWorks. "Now, with Sales Insights for HubSpot, marketing and sales can be in lock step as they prioritize and personalize their programs and outreach to optimize their ABM strategy."
The introduction of Sales Insights for HubSpot solidifies RollWorks' collaboration with the HubSpot for growing businesses.
ACCOUNT BASED DATA
IDG Communications, Selling Simplified | February 11, 2022
IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a marketing-as-a-Service (MaaS) platform. This acquisition makes IDG one of the largest providers of B2B technology across the world. Selling Simplified provides lead generation products, data services, and analytics.
For the past few years, IDG has worked towards evolving its network of editorial brands to include an integrated marketing and lead generation technology platform. With this acquisition, IDG can now add contact and account level AI-powered lead generation capabilities to its expanding suite of intent-based marketing technologies.
Selling Simplified has two distinct opportunities for product growth within IDG:
The first one is a global dataset of more than 160 million B2B records specific to tech industry purchase intent. It can be added to IDG’s existing proprietary audience. It will create a large addressable database of in-market tech decision-makers and influencers.
The second is a marketing technology platform that identifies and scores intent signals based on campaign engagement. It leverages machine learning for this intuitive output. Selling Simplified’s Demnadcentr system continuously monitors behavioral context and builds an understanding of the purchase intent of every contact and account in the database.
"Segmenting an audience by job title and role in the purchase decision is no longer sufficient at generating sales leads. Marketing campaigns simply perform better when you can also apply knowledge of the prospect's current stage in the path-to-purchase and actively engage them," said Kumaran Ramanathan, President of IDG Communications, Inc. "Selling Simplified has been able to provide just that and shares our commitment to building deep relationships across international markets."
"We were very cautious about selecting a partner that shared our culture and vision," added Michael Whife, CEO of Selling Simplified.
"We were very cautious about selecting a partner that shared our culture and vision," added Michael Whife, CEO of Selling Simplified. "IDG was a natural partner for our next stage of development on many fronts. We believe the union of the two companies makes us the largest provider of B2B tech leads globally and offers a dynamic approach to driving success for our clients."
Selling Simplified’s acquisition demonstrates IDG’s continued commitment to building best-in-class, proprietary technology market data and marketing solutions.