CORE ABM

GetIt and Folloze Enter Partnership to Enhance B2B Journeys

Folloze, GetIT | April 11, 2022

GetIt and Folloze
On April 7, GetIt and Folloze announced an agency partnership. It will bring together the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing solutions for technology, telecom marketing and IT. It aims to solve a common challenge for marketers, which is bringing ABM and other marketing solutions to marketing swiftly. This process usually takes months. Folloze and GetIt will together eliminate the time taken for the coding activities and integration and offer clients a ready-made solution that facilitates content curation and a customized content hub.

“Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore.

“Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore. “In most cases, the time to go live between account strategy and implementing a personalized content hub can make or break the ABM process. By fusing our buyer enablement content with the Folloze B2B Buyer Experience Platform, we’re redefining the dynamics of the B2B buyer journey.”

“Most B2B marketers are overwhelmed with the task of building a martech stack without adding complexity. That’s what Folloze does best,” Bhattacharya said. “It’s all about solving a specific set of business problems and improving the buyer experience. And because Folloze is platform agnostic, we can confidently say to our clients that Folloze will fit right into whatever tech stack they’re using.”

“We can now offer a powerful solution to scale ABM buyer journeys, putting them in exactly the right context and with the right structure behind it,” said Randy Brasche, VP of Marketing for Folloze. “We enable frontline marketers to easily build highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and stronger revenue growth.”

“More than 90 percent of ABM projects fail because there is little or no alignment,” Bhattacharya said. “This partnership creates an effective mechanism to bridge the gap between sales and marketing teams.” Folloze VP Brasche added, “Marketing is increasingly accountable for driving revenue. Together, we’re empowering frontline marketers to provide accurate insights to sales and tighter orchestration of the revenue process.”

“We envision these agency partnerships as a promising channel for us to influence a new era of high-touch buyer journeys,” Brasche said. “We’re delighted to bring all of our expertise to bear and work with great agencies like GetIT.”

GetIT agrees that Folloze is up to the task. “I was blown away with the enthusiasm the Folloze team has for delivering digitally rich B2B buyer journeys,” Bhattacharya said. “They really believe in their product, and that belief is contagious. As a partner, their team has been super responsive, helping us train our people and close deals fast.”

Spotlight

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

Spotlight

The world is changing faster than ever, and so is the world of advertising. Customer expectations are evolving as rapidly as the digital channels and platforms we use to reach B2B buyers today. New privacy regulations like GDPR and CCPA, have only added to the uncertainty faced by global enterprises that use advertising to reach their target accounts.. In response to these changes, marketers’ top three priorities are now around innovating, engaging customers in real time, and complying with privacy regulations

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ACCOUNT BASED DATA

SugarCRM Receives Exemplary Award in the 2023 Ventana Research CXM Value Index

SugarCRM | January 17, 2023

SugarCRM, the award-winning AI-driven CRM platform provider that develops the on-premises and cloud-based CRM web application Sugar, announced that it had received an "exemplary vendor" award in Ventana Research's 2023 CXM Value Index, a prominent independent advisory organization. Ventana evaluates CXMsoftware to reflect itsrelated contribution to the value realized by a company in its Value Index. The evaluation factors considered are usability, manageability, flexibility,dependability, capability, vendor validation, and total cost of ownership/ROI. Top performers are acknowledged for assisting businesses to synchronize the extent of customer experience initiatives across teams by building platforms that encourage integrations to bridge siloed dataand promote utilizing tools like AIand automation. According to Ventana, Sugar had a high CX score (75.7%), scoring particularly well on metrics of customer commitment efforts, clarity of the product roadmap, and assistance for buyers in building and articulating their business cases. Sugar also achieved strong marks for TCO/ROI (75%) and usability (72.2%). Ventana praises Sugar's transformation of its CRMproduct into a more comprehensive CXM suite. Ventana Research’s Keith Dawson stated, "SugarCRM has done an admirable job blending CRM with marketing and service applications into a unified CX platform." (Source: Businesswire) Chief Customer Officer, SugarCRM, Chris Pennington, said, "It’s an honor for SugarCRM to be designated "Exemplary" in the Ventana CXM Value Index for providing an all-encompassing platform that approaches CX through the collective lens of sales, marketing, and service teams." (Source: Businesswire) About SugarCRM SugarCRM is a Silicon Valley-based software company; it is one of the leaders in using AI, machine learning, and predictive analytics to automate tedious tasks for sales, marketing, and support teams. It has made substantial efforts to introduce the SugarPredict AI engine across its complete platform portfolio, pioneering pre-configured, out-of-the-box AI for everyone that generates value from day one. Moreover, its no-code and low-code tools and capabilities place the power of change in the hands of non-tech business users. The platform's capabilities include sales force automation, marketing campaigns, customer support, collaboration, social CRM, mobile CRM, and reporting. In addition, the business hosts many websites, including Sugarcrm.com, Sugar Outfitters (for third-party extensions), and SugarClub, an online user community.

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ACCOUNT BASED ANALYTICS, TARGETED ACCOUNT STRATEGY

New B2B Sales and Marketing Approach by Influ2 is Based on Person-based Advertising

Influ2 | January 10, 2023

Influ2, a person-based advertising platform, is hosting a webinar titled "Beyond Alignment: A New Approach to Sales and Marketing for B2B," which addresses how businesses can adapt to changes in preferred buying methods in light of an economic downturn. The webinar will show how to get your sales and marketing teams to work together so that you can react quickly to changes in how your customers act. The webinar, led by the CEO of Influ2 and featuring a principal analyst from Forrester, will discuss how businesses can structure their approach to B2B marketing, sales, and customer success to drive revenue, how marketing can support sales, and what metrics are important for a customer-focused organization. The webinar aims to help organizations become more agile in their approach to B2B marketing, sales, and customer success, enabling them to create better customer experiences that drive greater ROI. “Marketing and sales alignment is impossible if these teams focus on different stages of the funnel,” said Dmitri Lisitski, CEO and co-founder of Influ2. “True marketing and sales alignment arises when they talk to the same audience in the unified funnel where there is no hand-off between marketing and sales and MQL/MQAs are secondary, if not obsolete.” (Source: Globenewswire) The webinar will also focus on the importance of understanding buyer personas and reaching each individual with personalized content. The event will also detail the importance of marketing and sales alignment, the buyer group experience, and how to achieve pipeline momentum. The webinar will serve as a valuable resource for businesses looking to adapt to the changing buying habits of their customers, especially in the midst of an economic downturn. About Influ2 Influ2 is a Person-Based Advertising platform for B2B companies. It was developed specifically for B2B marketers who want to expand the reach of their businesses and increase their revenue. It serves advertisements to specific decision-makers through display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. These insights can be driven by the fact that it serves advertisements. In environments where people's attention is limited, Influ2 helps you get in front of people who want to engage with you and drives engagement with them.

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CORE ABM

Generative AI Leaders Gan Poach New Chief Revenue Officer from ABM Giants 6sense

Generative AI, 6sense | November 14, 2022

Sequoia-backed state-of-the-art generative AI engine, Gan, unveiled their new Chief Revenue Officer, Anupreet Singh, in didactic fashion — by having their AI generate him on a LinkedIn livestream. Anupreet, who previously headed GTM at Slintel (a 6sense company), will now ply his trade building Gan's global revenue efforts across all channels. This comes at a crucial time when Gan will go full steam ahead with their plans to build the generative AI video personalization layer of the World Wide Web — a quantum leap for the visual cortex of the internet. When asked about the decision, Anupreet beamed, "When I first met Suvrat Bhooshan, I saw an AI prodigy desperate to create something significant in the field of generative AI." When asked about the decision, Anupreet beamed, "When I first met Suvrat Bhooshan, I saw an AI prodigy desperate to create something significant in the field of generative AI. But little did I know that Gan’s entire technical team was as sophisticated as it gets. I couldn’t believe the difference in quality between Myna by Gan and its closest competitors. This means we're almost single-handedly building the generative video personalization space." Myna by Gan has powered some of this year’s most innovative marketing campaigns of brands including Zomato, Swiggy, and Samsung, which saw them feature as one of only 200 technologies at TechCrunch Disrupt 2022. Anupreet added, "Video personalization started with Google’s text-to-speech in 2018, and followed by AR digital avatars of humans. With Myna, we’re unlocking a whole new level through hyper-personalised video-based marketing campaigns. With our product, human recordings come alive to speak personalised words based on who’s watching! For users to hear their name, city, most ordered item, etc. from your brand ambassador is as real as it gets. When I first experienced the product, I knew I wanted to make this superpower available to every marketer and salesperson.” Till date, Myna by Gan has generated over 55,000 hours of AI personalised content in 8 languages; watched by over 500 million viewers worldwide. Gan Founder and CEO, Suvrat Bhooshan, also chimed, "With our product adoption growing at a meteoric pace, it was a no-brainer for us to bring in Anupreet, who has led multiple tech start-ups to astronomical growth. We're going all-in with our go-to-market efforts, and we have huge plans for the future."

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