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GetIt and Folloze Enter Partnership to Enhance B2B Journeys

Folloze, GetIT | April 11, 2022

GetIt and Folloze
On April 7, GetIt and Folloze announced an agency partnership. It will bring together the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing solutions for technology, telecom marketing and IT. It aims to solve a common challenge for marketers, which is bringing ABM and other marketing solutions to marketing swiftly. This process usually takes months. Folloze and GetIt will together eliminate the time taken for the coding activities and integration and offer clients a ready-made solution that facilitates content curation and a customized content hub.

“Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore.

“Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore. “In most cases, the time to go live between account strategy and implementing a personalized content hub can make or break the ABM process. By fusing our buyer enablement content with the Folloze B2B Buyer Experience Platform, we’re redefining the dynamics of the B2B buyer journey.”

“Most B2B marketers are overwhelmed with the task of building a martech stack without adding complexity. That’s what Folloze does best,” Bhattacharya said. “It’s all about solving a specific set of business problems and improving the buyer experience. And because Folloze is platform agnostic, we can confidently say to our clients that Folloze will fit right into whatever tech stack they’re using.”

“We can now offer a powerful solution to scale ABM buyer journeys, putting them in exactly the right context and with the right structure behind it,” said Randy Brasche, VP of Marketing for Folloze. “We enable frontline marketers to easily build highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and stronger revenue growth.”

“More than 90 percent of ABM projects fail because there is little or no alignment,” Bhattacharya said. “This partnership creates an effective mechanism to bridge the gap between sales and marketing teams.” Folloze VP Brasche added, “Marketing is increasingly accountable for driving revenue. Together, we’re empowering frontline marketers to provide accurate insights to sales and tighter orchestration of the revenue process.”

“We envision these agency partnerships as a promising channel for us to influence a new era of high-touch buyer journeys,” Brasche said. “We’re delighted to bring all of our expertise to bear and work with great agencies like GetIT.”

GetIT agrees that Folloze is up to the task. “I was blown away with the enthusiasm the Folloze team has for delivering digitally rich B2B buyer journeys,” Bhattacharya said. “They really believe in their product, and that belief is contagious. As a partner, their team has been super responsive, helping us train our people and close deals fast.”

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ZoomInfo Launches Bold New Brand Campaign Targeting Go-to-Market Professionals

Business Wire | July 12, 2023

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today launched its first integrated brand campaign, illustrating how ZoomInfo helps businesses across the globe unlock insights, engage customers, and win faster. Applying a B2C playbook in a category typically dominated by overly complicated, technical B2B messaging, the campaign uses compelling messages, culturally relevant references and fast-paced editing. The result is a clever series of ads that illustrate how the ZoomInfo platform modernizes go-to-market for sales, marketing and operations professionals. Founded in 2007 by CEO Henry Schuck, ZoomInfo has grown to serve over 30,000 customers on the strength of its B2B data and integrated go-to-market applications, which help teams of all sizes identify and act on key market signals faster and more efficiently than ever before. “More people should know about the breadth and depth of our product portfolio – and how it works together as one innovative tech stack to help a business go to market more efficiently," ZoomInfo Chief Marketing Officer Bryan Law said. “This brand campaign allows us to reach our target demographic on a much larger scale by building a distinct identity that cuts through the clutter and cements our status as the go-to-market category leader.” Boston-based independent agency Colossus worked on ZoomInfo’s brand launch, including the ad campaign, brand strategy and architecture, as well as design improvements for the brand’s visual identity. Colossus’ experience in the tech sector includes work for athenahealth, epocrates and Toast. “ZoomInfo's platform is extremely powerful for any business that wants to take its go-to-market strategy to a new level," said Jonathan Balck, founder and Managing Director at Colossus. “For us, the goal was to simplify the message away from technical details to focus on the end result for the user: growing a business and winning.” The brand campaign launches today and will continue for several months. Media strategy and execution was handled by Norbella, the largest independent media agency in New England. The ZoomInfo campaign includes three 30-second and three 15-second videos along with a full suite of audio, digital, custom content, and social assets. The media campaign includes national CTV, audio networks, podcasts and high-impact placements in The Wall Street Journal, The New York Times, Forbes, and other media outlets. About ZoomInfo ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 30,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com. About Colossus Colossus is an advertising and creative company based in Boston that partners with a select number of like-minded brands who view creativity as a business lever. Built small—by design— keeps the agency nimble, efficient and adaptable to the needs of clients. You don’t need to be big in size to be a colossus in stature. After all, a tweet can topple the stock market. And Prince was only 5’2. Our goal is to help brands break through the white noise of the mundane by shaping art, technology and commerce into meaningful experiences. For more information including our list of allergies, please visit wearecolossus.com.

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Revolutionizing B2B Advertising, Demandbase Launches the First-Ever B2B-Specific Connected TV Solution

PR Newswire | July 26, 2023

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DTEN Partners with FlashIntel to Triple Efficiency and Slash Costs by 60%

EIN News | August 22, 2023

DTEN, a global leader in video conferencing solutions, announced today its successful transition to FlashInfo, resulting in a threefold increase in operational efficiency and a significant 60% reduction in costs. This strategic move comes as DTEN sought to streamline its sales and marketing operations, previously reliant on platforms like Salesloft and ZoomInfo. Karthik Chandran, CFO of DTEN, commented on the partnership, "Choosing FlashInfo was one of the best strategic decisions we've made. We've not only maintained the high standards of data accuracy and freshness we were accustomed to with ZoomInfo but also leveraged the effective sequencing and cadence capabilities of Salesloft. The standout feature, however, has been FlashInfo's superior automation capabilities, which have revolutionized our operations. The added bonus? Significant savings in our annual tech spend." DTEN, renowned for its state-of-the-art hybrid collaboration technology, has always been at the forefront of innovation. Their award-winning solutions cater to diverse needs, from intimate meetings to large-scale conferences, earning the trust of businesses worldwide. However, the need for smarter technology that aligns with their business objectives of efficiency and real-time data has been paramount. Before the partnership with FlashInfo, DTEN faced challenges with automation capabilities, making their sales and marketing operations less efficient than desired. The collaboration with FlashInfo has not only addressed these challenges but also added value in areas DTEN didn't realize needed enhancement. FlashInfo's offerings, after rigorous evaluation, proved to be on par, if not superior, to DTEN's previous solutions. The data accuracy and freshness matched that of industry giants like ZoomInfo, and its sequencing and cadence capabilities were comparable to those of Salesloft. But it was FlashInfo's unmatched automation capabilities that truly set it apart, introducing a new level of efficiency to DTEN's operations. In conclusion, DTEN's strategic shift to FlashInfo has set a new benchmark in the industry, showcasing how businesses can leverage technology to achieve operational excellence while also realizing significant cost savings. About DTEN DTEN is a global innovator in video conferencing equipment, offering cutting-edge hybrid collaboration technology. Their award-winning solutions cater to a wide range of needs and are trusted by businesses worldwide. About FlashIntel FlashIntel stands as a beacon of unified efficiency in the realm of sales and marketing. With its innovative platform, FlashInfo, businesses can now discard the clutter of disjointed systems and slow onboarding processes. FlashIntel offers a single interface that seamlessly fuses multiple tools, ensuring that the path to growth is harmoniously aligned, efficient, and accelerated. By streamlining processes and integrating superior automation capabilities, FlashIntel is ushering in a new age of seamless revenue acceleration, making it an indispensable asset for businesses aiming for growth and operational excellence.

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ZoomInfo Launches Bold New Brand Campaign Targeting Go-to-Market Professionals

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Revolutionizing B2B Advertising, Demandbase Launches the First-Ever B2B-Specific Connected TV Solution

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DTEN Partners with FlashIntel to Triple Efficiency and Slash Costs by 60%

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