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GetIt and Folloze Enter Partnership to Enhance B2B Journeys

Folloze, GetIT | April 11, 2022

On April 7, GetIt and Folloze announced an agency partnership. It will bring together the Folloze B2B Buyer Experience Platform with GetIT’s account-based marketing solutions for technology, telecom marketing and IT. It aims to solve a common challenge for marketers, which is bringing ABM and other marketing solutions to marketing swiftly. This process usually takes months. Folloze and GetIt will together eliminate the time taken for the coding activities and integration and offer clients a ready-made solution that facilitates content curation and a customized content hub.

“Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore.

“Personalized content curation and presentation are critical components of all ABM work,” said Anol Bhattacharya, CEO of GetIT, based in Singapore. “In most cases, the time to go live between account strategy and implementing a personalized content hub can make or break the ABM process. By fusing our buyer enablement content with the Folloze B2B Buyer Experience Platform, we’re redefining the dynamics of the B2B buyer journey.”

“Most B2B marketers are overwhelmed with the task of building a martech stack without adding complexity. That’s what Folloze does best,” Bhattacharya said. “It’s all about solving a specific set of business problems and improving the buyer experience. And because Folloze is platform agnostic, we can confidently say to our clients that Folloze will fit right into whatever tech stack they’re using.”

“We can now offer a powerful solution to scale ABM buyer journeys, putting them in exactly the right context and with the right structure behind it,” said Randy Brasche, VP of Marketing for Folloze. “We enable frontline marketers to easily build highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and stronger revenue growth.”

“More than 90 percent of ABM projects fail because there is little or no alignment,” Bhattacharya said. “This partnership creates an effective mechanism to bridge the gap between sales and marketing teams.” Folloze VP Brasche added, “Marketing is increasingly accountable for driving revenue. Together, we’re empowering frontline marketers to provide accurate insights to sales and tighter orchestration of the revenue process.”

“We envision these agency partnerships as a promising channel for us to influence a new era of high-touch buyer journeys,” Brasche said. “We’re delighted to bring all of our expertise to bear and work with great agencies like GetIT.”

GetIT agrees that Folloze is up to the task. “I was blown away with the enthusiasm the Folloze team has for delivering digitally rich B2B buyer journeys,” Bhattacharya said. “They really believe in their product, and that belief is contagious. As a partner, their team has been super responsive, helping us train our people and close deals fast.”

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ClearEdge Announces Appointment of Sales and Customer Experience Leader Lenore Convery as SVP Sales & Marketing

Business Wire | May 12, 2023

ClearEdge is pleased to announce the expansion of its executive leadership team, welcoming Lenore Convery as SVP sales & marketing. Lenore brings nearly 30 years of sales and leadership experience as well as deep expertise in building customer-centric strategies to ClearEdge. In her role, Lenore will be responsible for setting and overseeing the company’s overall sales and marketing strategy, as well as developing a plan for scalable growth. “I am thrilled to join Leslie Vickrey and the ClearEdge team. I’m looking forward to growing the business in a responsible way, while making sure that clients and prospects understand the complimentary solutions that are available to them through our three divisions and helping clients maximize the value that they get from our remarkable team,” said Lenore. “My goal is to do this while staying true to the ClearEdge culture and core values that are invaluable to clients and internal team members.” Lenore’s experience selling marketing and digital services, delivering exceptional customer experiences, and leading teams across the recruiting and HR tech industries, will be critical in fueling the next phase of ClearEdge Marketing and driving the growth of its two new divisions: ClearEdge Recruiting and ClearEdge Rising. Lenore joins ClearEdge from Monster where she served as director - enterprise staffing division and managed a $25 million book of business. “When looking for the right individual to fill the SVP sales & marketing position, it was not only important to find someone who could align sales to our revenue goals and build the sales organization, but also a true leader with a collaborative spirit and passion for where we see our company headed,” said Leslie Vickrey, CEO and Founder, ClearEdge. “Lenore not only meets all of those expectations, she exceeds them. Not only does she have a strong track record of success, her commitment to rising up team members and women in the industry has been transformative. She is exactly who we need to lead our sales and marketing efforts as we head into an exciting new chapter.” A Strategic Sales Leader and Team Motivator During her time at Monster, Lenore held several roles ranging from national account manager, to director - staffing and most recently as director of the company’s enterprise staffing division. While there, she was responsible for building the team and growing the staffing segment of the business. Her team consistently maintained over 97% customer retention rate, successfully creating and implementing a sales strategy for the American Staffing Association’s (ASA’s) Largest 250 Staffing Firms. Lenore brings a differentiated perspective to the sales and marketing leadership role at ClearEdge, offering a unique approach to developing new skills and strengths within existing teams. She joins ClearEdge at a time when the staffing, recruiting, and HR tech industries have reached an inflection point, and the company is uniquely positioned to address clients’ changing needs and expectations. “There is a remarkable team in place at ClearEdge, I’m excited to work with them closely and provide guidance on how to strategically sell our full suite of solutions and ensure clients get a ‘best-in-class’ experience at a scalable level,” said Lenore. A Champion for Women in Staffing “Lenore is a strong leader with decades of sales and leadership experience and a track record of success. She is also passionate about developing people,” said Ericka Hyson, president, ClearEdge. “Her leadership skills will be invaluable to ensuring our team is well-positioned to grow individually and contribute to our future success.” As a member of the ASA Women in Leadership Council, Lenore has been at the forefront of moving the industry forward and supporting women as they move into leadership roles. To that end, she is chair of the ASA’s Women in Leadership Scholarship Foundation for 2023. “It was important to me, when making my next career decision, to find an organization with a shared mission of rising up women and a role where I could make a mark on the industry,” commented Lenore. “I found that sense of purpose at ClearEdge and I can’t wait to support and grow what Leslie has built.” About ClearEdge ClearEdge is a company dedicated to transforming the business of talent through marketing, recruiting, and career empowerment services. Founded in 2006 as an outsourced marketing arm to the staffing and recruitment industry, ClearEdge has grown its capabilities to amplify both the brands and the people who shape how the world works. ClearEdge’s three divisions include: ClearEdge Marketing - Providing strategic marketing solutions and teams ClearEdge Recruiting - Filling cornerstone marketing leadership roles ClearEdge Rising - Accelerating career growth for women in talent and HR tech Since 2017, ClearEdge’s TheEdge podcast has provided a platform to uplift and inspire women in the industry by highlighting success stories to inspire the next generation of leaders, including its latest Allyship in Action series. Learn more at www.clearedgemarketing.com.

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G2 Annual Report Ranks Sendoso as Best Account-Based Direct Mail Provider for Third Consecutive Year

Business Wire | March 31, 2023

Sendoso, the global industry leader in direct marketing automation, has been named the No. 1 provider in Account-Based Direct Mail for the third straight year by G2, the world’s largest tech marketplace. Sendoso’s top recognition out of nearly 150,000 companies on G2 highlights the company’s continued commitment to providing innovative solutions to help sales and marketing teams engage with customers in more personalized and effective ways. G2’s Account-Based Direct Mail Report, which is based on verified reviews from actual users, evaluates software solutions that enable businesses to send targeted, personalized, and trackable direct mail to prospects and customers. Sendoso scored the highest in both customer satisfaction and market presence among verified reviews, culminating in its top billing. “We continue to develop new and innovative ways to strengthen relationships between businesses and their clients, and this achievement validates our efforts,” said Kris Rudeegraap, Sendoso CEO and co-founder. “Personalized and impactful outreach has been at the forefront of our values since day one, and to be recognized by G2 not just multiple times but in three consecutive years is truly an honor. This ranking motivates us to continue pushing the boundaries of what’s possible to make those connections deeper and more authentic.” According to G2, to be included in the Account-Based Direct Mail category, a product must: Provide the ability to send personalized, one-to-one direct mail, or gifts, to contacts within a company’s targeted accounts. Enable companies to measure the impact and ROI of an account-based direct mail campaign. Sendoso’s sending platform empowers businesses to send highly personalized gifts, eGifts, and branded merchandise, as well as direct mail and handwritten notes, to prospects and customers at scale. "Sendoso's total commitment to customer satisfaction continues to be validated by nearly 900 authentic customer reviews, and thus have earned G2 Leader recognition in the Account-Based Direct Mail category for a third-straight year,” said Godard Abel, co-founder and CEO of G2. To learn more about Sendoso and its award winning platform, visit sendoso.com. About Sendoso Sendoso is the global leader in Direct Marketing Automation, creating, curating and delivering automated, meaningful experiences for customers of all sizes. The trusted partner of Fortune 100 and Fortune 500 companies worldwide, Sendoso helps customers generate new pipelines, utilize account-based efforts, boost customer retention and increase upsell and cross sell. Sendoso has locations across North America, Europe, and Asia Pacific, and has had more than 800 customers leverage its proven automated solution to deliver nearly four million sends worldwide. Learn more at sendoso.com. About G2 G2 is the world’s largest B2B tech marketplace, connecting millions of businesses with the products and services they need to grow. G2 offers unbiased ratings and reviews of software and services based on user feedback and market presence, making it easier for businesses to make informed decisions when selecting technology solutions. The platform is home to over one million reviews and counting, with more than five million visitors each month. Headquartered in Chicago, G2 has offices in San Francisco, London, and Bangalore. For more information, please visit www.g2.com.

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Forrester Opens Award Nominations In Europe, The Middle East, And Africa To Recognise Excellence In B2B Marketing, Sales, And Product Functions

Business Wire | April 28, 2023

Forrester (Nasdaq: FORR) is opening calls for nominations in Europe, the Middle East, and Africa (EMEA) for its B2B Return On Integration Honours and B2B Programmes Of The Year Awards to recognise B2B organisations with outstanding achievements in marketing, sales, and product functions resulting in growth. Honourees will be recognised at Forrester’s B2B Summit EMEA, being held in London, and digitally, 10–11 October 2023. Nominations for both award categories are open to companies in EMEA with more than 1,000 employees. Forrester invites nominations from chief marketing officers, chief sales officers, chief product officers, and other marketing, sales, and product leaders. The nomination criteria for Forrester’s two awards are as follows: B2B Return On Integration (ROI) Honours. These awards showcase organisations that have achieved strong cross-functional alignment across marketing, sales, and product functions — the B2B growth engine — to improve company performance, deliver customer value, and drive revenue. B2B Programmes Of The Year (POY) Awards. These awards recognise outstanding achievements within specific areas of marketing, sales, and product functions based on the successful implementation of research, frameworks, and best practices to improve functional performance. To apply, an organisation must demonstrate how it implemented a modern, revenue-focused strategy, process, or initiative to help the company grow. Companies can review complete award nomination criteria and submit an entry here. The deadline to submit a nomination is June 5, 2023. “We look forward to receiving nominations from EMEA companies for Forrester’s B2B ROI Honours and B2B POY Awards,” said Forrester Vice President and Research Director Paul Ferron. “These awards showcase businesses that have aligned their growth engine around customer value to drive better outcomes for customers — and tangible results for them.” About Forrester Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.