CORE ABM, ACCOUNT BASED DATA

Groupe Pierre & Vacances Center Parcs Chooses Medallia For Customer Experience

Medallia | December 20, 2022 | Read time : 05:00 min

Medallia For CX
Medallia, Inc., the global leader in customer and employee experience, today announced that Groupe Pierre & Vacances Center Parcs has selected Medallia as its experience platform of choice.

“We look forward to starting this new partnership with Medallia, a new step in our strategy to increase customer satisfaction,” said Laurène Beurdeley, CCO Center Parcs and David Sandier, CCO Pierre & Vacances. “We are convinced that a stronger attention to customer voice is key to continuously improving the experiences we deliver to our guests.”

“We look forward to starting this new partnership with Medallia, a new step in our strategy to increase customer satisfaction,” said Laurène Beurdeley, CCO Center Parcs and David Sandier, CCO Pierre & Vacances.

“We are thrilled to work more closely with Groupe Pierre & Vacances Center Parcs and help them deliver world-class experiences,” said Agnieszka May Sadowska, SVP of Europe at Medallia. “With customers and employees engaging in new ways, leading organizations recognize that experience has become a critical foundation for business success. To stay ahead of changing market conditions and rising expectations, brands must understand their customers and employees across every touchpoint and act quickly to deliver exceptional experiences.”

From on-site operations, digital, the contact center, human resources, sales & marketing, product development to market research, Medallia’s award-winning platform can meet the unique needs of every department, while also bringing them all together to drive transformational change through customer and employee experience. Medallia is a trusted partner to thousands of the biggest organizations around the world, helping them increase loyalty, trust, operational efficiency, and revenue.

About Groupe Pierre & Vacances Center Parcs
The Group develops innovative leisure and holiday concepts in respect of the environment in order to offer its clients the most attractive seaside, mountain, countryside and city-centre destinations.

Created in 1967, the Pierre & Vacances-Center Parcs Group is the European leader in local tourism. Today, with its complementary tourism brands – Pierre & Vacances, Center Parcs, maeva and Aparthotels Adagio – the Group operates a tourism network of more than 43,500 homes and apartments located in 284 sites in Europe. In 2020/2021, the Group generated turnover of €1,769 million.

About Medallia
Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

Spotlight

Push your campaigns into the spotlight with winning landing pages. Over the years, the marketing landing page has developed a habit of not getting the credit or attention it deserves. Many marketers use dedicated landing pages to promote one specific offer to one specific audience. Others lean on their company website as a go-to

Spotlight

Push your campaigns into the spotlight with winning landing pages. Over the years, the marketing landing page has developed a habit of not getting the credit or attention it deserves. Many marketers use dedicated landing pages to promote one specific offer to one specific audience. Others lean on their company website as a go-to

Related News

ACCOUNT BASED DATA

Sendoso Announces Addition of New GTM Leadership Team

Sendoso | February 15, 2023

On February 14, 2023, Sendoso, one of the industry leaders in direct marketing automation, has announced the formation of a new go-to-Market leadership team to continue the company's success through 2022. The additions follow Sendoso's Elevate Conference, an exclusive client event at which more than two hundred businesses and marketers from across the industry gathered to discuss marketing strategies to promote growth and improve customer satisfaction in 2023. Egan Callahan, VP of Customer Experience, Bryan Seltzer, EVP of Revenue, Karen Steele, Chief Marketing Advisor, and Linda Fitzek, VP of Revenue Operations, have joined the Sendoso leadership team. After a year in which Sendoso boosted its relationships by almost 30 percent, partnering with some of the largest names in financial services, healthcare, real estate, sports, and software/hardware, the new team will contribute to the company's further expansion. In 2022, Sendoso had its most excellent week and month of attempted customer spending in the company's history, as well as a 70 percent increase in the average attempted customer expenditure over 2020. This is why Fortune 100 and 500 organizations like NASDAQ,Comcast, and VMware choose Sendoso to help them build and deliver exceptional experiences. Sendoso introduced its pay-as-you-go Sendoso Express package before the holidays last year. With hundreds of new accounts and thousands of presents distributed in its first two months, the freemium solution was an instant hit among small and medium enterprises. The firm launched a new fulfillment facility in Dublin, Ireland, to serve its worldwide physical sends.The new facility furthered the company's commitment to European consumers by enhancing distribution and expanding its reach across European Union nations. As Sendoso continued to develop worldwide, it had even more success with Sendoso Direct, increasing its global direct gift possibilities by a factor of five to better connect consumers with local small companies. About Sendoso Sendoso, one of the industry-leading sending platforms, enables businesses to stand out by providing innovative methods to communicate with clients throughout the buyer's journey. Itoffers more than corporate presents; it is a comprehensive sending strategy. It is trackable, quantifiable, scalable, and gives a greater marketing return on investment. By merging digital and physical sending tactics, businesses may enhance the efficacy of their current go-to-market initiatives and strengthen client connections. The firmis a crucial component of effective demand generation, account-based, and customer experience initiatives since it is relied upon by the world's top enterprises, including Fortune 100 and 500 corporations. Sendoso, a company founded in 2016, is funded by $152 million in venture capital and has a worldwide reach, with a presence in North America, Europe, and Asia-Pacific.

Read More

TARGETED ACCOUNT STRATEGY

Zeta Global Introduces New Marketing Platform Innovations

Zeta Global | March 08, 2023

On March 7, 2023, Zeta Global, a marketing technology company that uses AI, recently launched new features for its Zeta Marketing Platform (ZMP). These advancements enable large companies to utilize AI-enabled capabilities that provide more reliable outcomes from their marketing investments. In today's complex market landscape, companies need to adopt marketing technologies that can enhance efficiency and decrease the overall cost of ownership. Meanwhile, providing consumers with personalized experiences that stand out and deliver a positive ROI is essential. CMOs, expected to achieve more with fewer resources, can leverage AI-powered marketing technologies to create sophisticated campaigns that minimize waste, increase relevance, and drive sales growth. Zeta Global released the first version of its Launch Box, a product innovation overview that reviews product innovations. The Launch Box showcases a range of fresh features that utilize Zeta's exclusive Data Cloud and advanced AI technology to give marketers a deeper understanding of their customers and enhance their performance. These novel capabilities enable marketers to accurately forecast campaign results across paid and owned channels, gain insights into targeting audiences based on their intent, and effectively engage millions of valuable prospects and customers. The new Zeta Marketing Platform innovations include: Enhanced Propensity Scoring True Omnichannel Forecasting Dynamic Personalized Dashboard No-code Data Warehouse Mapping About Zeta Global Zeta Global is a data-driven marketing technology firm that provides customer relationship management (CRM) solutions to large and mid-sized companies. The company was founded in 2007 by David A. Steinberg and John Sculley (former CEO of Apple). Its platform utilizes AI and ML algorithms to analyze customer data and form personalized marketing campaigns spanning multiple channels, including social media, email, and mobile. The company's services include email marketing, programmatic advertising, and data management. Zeta Global has offices in the United States, Europe, and Asia and serves clients across various industries, including financial services, healthcare, retail, and technology. In addition to its marketing technology offerings, the company provides data and analytics services to help businesses gain insights into customer behavior and preferences.

Read More

ACCOUNT BASED DATA

Acquia's Customer Data Platform Gets Unified Data Layer Enhancements by Snowflake

Acquia | December 28, 2022

Customer data platforms (CDPs) can manage data from online and offline interactions, web and mobile devices, and third-party data providers. Data integration, enrichment, management, and analytics help businesses create targeted marketing campaigns, personalize customer interactions, and optimize the customer journey. CDPs are used by marketing, customer experience, data scientists, and analysts and are often integrated with CRM systems. They're popular with businesses looking to build strong customer relationships. Acquia, a company that provides open digital experience solutions, has released updates to its customer data platform (CDP) in order to support enterprise marketing teams. One of these updates is a unified data layer, which is powered by Snowflake. This allows for centralized storage of customer data and better data quality. It also improves system performance by getting rid of the need to pass data back and forth between different systems. In addition, the CDP now includes direct SQL access, which allows data scientists to access analytics, insights, and data directly within the CDP rather than having to download and move data to other systems. This unique capability among major CDP vendors streamlines the process of understanding customer data. The CDP can also integrate with Acquia's digital asset management system, enabling customers to use existing marketing content and product information across both platforms. Acquia plans to release further enhancements in 2023 to support customer self-service and broader integrations. About Acquia Acquia is a software company that provides products and services for building, managing, and optimizing digital experiences. The company was founded in 2007 and is headquartered in Boston, Massachusetts. Acquia has a variety of products and services that can be used to build, manage, and improve digital experiences.Acquia is used by a range of organizations, including businesses, government agencies, and non-profits. It is particularly popular among organizations that use the Drupal content management system.

Read More