SalesIntel, the leading go-to-market intelligence platform, today released the results of a third-party, analyst-validated ROI study from GTM Partners, a data-driven Go-to-Market analyst firm. The study highlights SalesIntel’s role in helping revenue teams integrate and activate accurate B2B account, contact, intent, and news data to target the right buyer at the right time. Additionally, the study confirms the business impact and efficiency gains that SalesIntel brings to its customers.
“Part of our mission to make Go-to-Market simple is to validate the ROI of various GTM technology vendors like SalesIntel using analyst research, customer interviews, and G2 data,” said Sangram Vajre, co-founder and CEO at GTM Partners. “Our ROI research found that SalesIntel customers see 94% data accuracy and that using SalesIntel’s intent data led, in one case, to a 66% increase in average deal size.”
“This study shows just how much revenue teams rely on accurate B2B company and contact data to drive pipeline efficiency,” said James Lamberti, CMO at SalesIntel. “No one should be spending hours researching contacts or trying to find which accounts to target without a quantified account and contact level view of their ICP in their RevOps stack. That’s why SalesIntel exists - to make revenue teams more efficient in their day-to-day so they can spend their time closing business. We love seeing our customers succeed!”
GTM Partners’ analysis emphasizes the dramatic ROI SalesIntel’s customers have seen after implementing their solution. Customer interviews referenced SalesIntel’s ability to provide targeted data aligned to their ideal customer profile, accelerate pipeline, close more deals, and maintain data hygiene.
SalesIntel’s customers also reported numerous increases in revenue and efficiency outcomes, including:
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66% increase in average deal size
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7x more likely to reach prospects on the phone
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50% jump in connections with intent data
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50% more prospects identified
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150% increase in engagement
GTM Partners’ ROI Studies analyze all the categories a vendor is in and uses G2 data to better understand traffic patterns in those categories looking at the growth and quality of customer reviews to guide the analysis. GTM Partners also performs customer interviews, providing a voice of the customer along with in-depth research and data analysis.
“When we spoke to SalesIntel’s customers and looked at their reviews on G2, it was clear that SalesIntel’s human-verified contact data really helps salespeople reach decision-makers more easily within an ICP that has been built with data,” said Bryan Brown, co-founder, and chief analyst at GTM Partners.
About GTM Partners
GTM Partners, a data-driven Go-to-Market Analyst firm helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. The firm works with high-growth, B2B companies to help unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners with a mission to make Go-To-Market simple aims to be the voice of the industry for all things GTM. gtmpartners.com.
About SalesIntel. Find Your People. Build Your Pipeline.
SalesIntel is a revenue intelligence platform that helps marketing, sales, and revenue operations teams deliver up to a 5x improvement in pipeline efficiency.
We do this in four simple steps:
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We identify your ideal customers (ICP) from among 22 million accounts profiled by 300 million unique technology install data points.
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We surface accounts that are actively in-market for your product or service by using best-in-breed intent, company news, and web-visitor data.
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We provide verified contact information for decision-makers from our database of 100M+ contacts with emails and mobile phone numbers
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We act as an extension of your team to fill any contact or account data gaps by leveraging our 2,000+ person research team
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…all while providing world-class customer service
Our customers are savvy revenue teams from industry-leading companies – ServiceTitan, ProGlove, Openprise, and Veranex – who understand that improving pipeline efficiency in today’s challenging economy is key to revenue growth.
We’ve provided quality data to the industry for over 15 years and only recently made it available directly to you.