How a Fearless Content Marketing Strategy Paid Off for Under Armour, IBM, and GE

There are some truly inspirational brands out there in the world of content marketing. These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. There are many examples of fearless content marketing spanning both B2B and B2C organizations. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their content marketing strategy. Here’s a look at 5 of these inspirational content marketing brands, how they’re doing it, and what you can learn from them.