How businesses benefit from content marketing

A report by B2B research, ratings and reviews firm Clutch explores how people recognize, consume and respond to content marketing. The survey defines content marketing as content produced by an individual representing his or her business. The online business content people most recently consumed likely was part of a company’s content marketing strategy, the report says. 60% of the people surveyed say that the online business content they consumed in the past week was produced by an individual representing his or her business. When audiences encounter content marketing, they know it. Nearly 90% are confident when they identify online business content as content marketing. This data demonstrates the popularity of content marketing, particularly among B2B marketers. According to the Content Marketing Institute, over 90% of B2B marketers use content marketing to engage their audiences. Because consumers of content marketing are often business people, they are also likely to invest in it and recognize that the content they consume online was produced for a business purpose.