Huge Transformation of Sales Engagement Platforms Forecast to 2027
SalesLoft | September 17, 2019
Sales engagement platforms (SEPs) have emerged as the next evolution of email tracking tools combined with elements of sales acceleration and sales enablement technology. Products in this category are primarily oriented towards salespeople, but also bring together sales and marketing efforts in a similar fashion to account-based marketing (ABM) software to produce high quality targeted sales outreach.