ACCOUNT BASED DATA

Inpixon Announces Rebranding of CXApp Products to Inpixon Experience, Inpixon Events and Inpixon CX Briefings

Inpixon | April 19, 2022

Inpixon Announces Rebranding of CXApp Products
Inpixon® (Nasdaq: INPX), the Indoor Intelligence® company, today announced the rebranding of its CXApp products and the launch of a new Enterprise Apps section on Inpixon's corporate website, www.inpixon.com.

Next month will mark the 1-year anniversary of Inpixon's acquisition of The CXApp, a leading smart workplace app and hybrid events solution provider. It has been a productive year with numerous accomplishments building a foundation for growth, including:
  • Award wins, analyst recognition, and deployment of new features in response to operational challenges during the pandemic.
  • Growing the team to better support customers as well as clients' customers across sales, marketing, onboarding, project management, and customer service.
  • Celebrating the 50th episode of The CXApp Live! Podcast, which features conversations with executive briefing center thought leaders and partners.
  • Hosted fireside chats with industry thought leaders, participated in technology-focused webinars and panels, and launched a Customer Advisory Board to continue to foster innovation and progress.
  • Incorporated Indoor Intelligence technologies into the enterprise app platforms to create smarter, safer, experiences.

With the launch of the new Enterprise Apps section on the Inpixon website, changes were made to the CXApp product names. These new names bring all CXApp products under the Inpixon brand. Below is a summary of the rebranding:
  • The CXApp Smart Campus is now Inpixon Experience. Inpixon Experience is the most comprehensive mobile-first workplace experience solution that creates a smart, innovative, and connected work environment. The Inpixon Experience app gives employees the tools they need to thrive, remain engaged, and connect with colleagues while boosting productivity in their preferred working environment.
  • The CXApp Events is now Inpixon Events. Inpixon Events offers a mobile app and browser-based interfaces to connect remote and in-person audiences in a cohesive, end-to-end event experience. With a robust event management tool like Inpixon Events, organizations can create virtual, in-person, or hybrid experiences that exceed audience expectations.
  • The CXApp EBC is now Inpixon CX Briefings. Inpixon CX Briefings is an executive briefing platform that delivers a differentiated, consistent, and custom-branded executive-level experience for briefing and meeting attendees.

Leon Papkoff, Inpixon's EVP of Enterprise Apps, stated, "We are pleased to announce the rebranding of CXApp product names and the launch of our new Enterprise Apps section of our website. We believe this rebranding reflects our unified strategy and aligns closely with our business model. Bringing the CXApp products into a single website is an important and exciting move that will allow us to better serve our clients. We remain committed to supplying organizations with a comprehensive suite of products and solutions that provide them with actionable Indoor Intelligence—making their environments smarter, safer and more secure."

Nadir Ali, CEO of Inpixon, commented, "Our award-winning location-aware platforms have been adopted by numerous top-tier organizations across a variety of industries, such as finance, social media and entertainment/media, to enhance the workplace experience for their employees, customers and partners."

Nadir Ali, CEO of Inpixon, commented, "Our award-winning location-aware platforms have been adopted by numerous top-tier organizations across a variety of industries, such as finance, social media and entertainment/media, to enhance the workplace experience for their employees, customers and partners. Due to the increasing need for technologies that can support the changing demands of a hybrid workplace, we continue to aggressively penetrate the global digital workplace and event management software markets, which are experiencing significant growth. We continue to add more global enterprise customers which can contribute to our recurring revenue stream for years to come. Given the pace of digital transformation, we anticipate demand for our solutions will remain strong, and we anticipate our rapid revenue growth rate will continue in 2022."

About Inpixon
Inpixon® (Nasdaq: INPX) is the innovator of Indoor Intelligence®, delivering actionable insights for people, places and things. Combining the power of mapping, positioning and analytics, Inpixon helps to create smarter, safer, and more secure environments. The company's Indoor Intelligence and mobile app solutions are leveraged by a multitude of industries to optimize operations, increase productivity, and enhance safety. Inpixon customers can take advantage of industry leading location awareness, RTLS, workplace and hybrid event solutions, analytics, sensor fusion, IIoT and the IoT to create exceptional experiences and to do good with indoor data. For the latest insights, follow Inpixon on LinkedIn, and Twitter, and visit inpixon.com.

Spotlight

We’re going back to the basics. Watch Joe Paone, Director of Demand Generation for the Commercial Business at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of demand generation marketing. He'll define the metrics, discuss the tactics, and give you the essentials you need to understand and implement an effective demand generation strategy.

Spotlight

We’re going back to the basics. Watch Joe Paone, Director of Demand Generation for the Commercial Business at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of demand generation marketing. He'll define the metrics, discuss the tactics, and give you the essentials you need to understand and implement an effective demand generation strategy.

Related News

ACCOUNT BASED ANALYTICS

Bombora Listed in AdExchanger’s 2022 Top 50 Programmatic Power Players

Bombora | July 04, 2022

Bombora, a leading B2B intent data provider, is one of the 2022 Top 50 Programmatic Power Players, according to AdExchanger, the award-winning media and events company covering programmatic advertising and the data-driven marketing technology ecosystem. The 2022 Programmatic Power Players list recognizes the industry's leading agencies, solution providers, and strategic partners. The editors of AdExchanger evaluated each entry based on the depth and breadth of its offerings, documented case studies, and client references. “Bombora’s Intent data has been adopted across the digital advertising ecosystem by marketers who are focused on data quality and measurable outcomes, Being named as one of the 50 best companies in this ecosystem is not only recognition for us, but for our agency, publisher and platform partners as well." Erik Matlick, co-founder and CEO of Bombora Company Surge® data from Bombora informs marketing and sales leaders about which companies are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent, improving overall performance.

Read More

Demandbase Announces its Predictive Analytics Expansion for ABX Cloud

Demandbase | June 18, 2021

Demandbase announced notable novel features released in the Demandbase One ABX Cloud. Demandbase is already rich in analytics. The ABX Cloud will expand the capabilities further with Multiple Predictive Models. The upcoming feature will enable customers to create customized Pipeline Predict and Qualification Score models for any product, business unit, or industry on their own, without the need for professional services. This is ground-breaking for predictive analytics. And permits customers to determine the best accounts to pursue across various business segments. On this new venture, Jon Miller, chief marketing and product officer at Demandbase, said, ‘’One of the biggest issues with other predictive models today is that they either take in too many signals across too many products and activity types. In this way, it makes the end result too generalized, or they require significant professional services to customize, which takes a lot of time.” He further added, "our Multiple Predictive Models completely upends this. Thus, improving the actionability of predictive scores and eliminating confusion. With the release, like this one, we're helping customers fine-tune their Account-Based Experience with relevance and insights at every stage of the journey." In addition, this new feature allows users to score accounts according to their fit and interest with various business segments. In fact, it offers more control over the data that trains each model, which maximizes the accuracy of each score. Having multiple pipeline prediction models, marketing and sales teams know the right product areas to focus on before each prospect’s call. And marketing teams can easily build target account lists for campaigns with the help of product-specific messaging. Besides, customers can create a Qualification Score model. This learns their ideal customer profile (ICP) from a list of aspirational accounts representing a new market segment they are targeting. Interestingly, Multiple Predictive Models’ latest releases included: Role-Based Dashboards — These are out-of-the-box dashboards for marketing and sales users to help gain data and insights relevant to teams within Demandbase One. In this, custom dashboards can also be created by admins. Sales Insight Dashboard — Another new dashboard visualizes insights to uncovering the current health of any given market or territory, including hot accounts, accounts by journey stage, high-intent accounts, re-engaged accounts, and hot contacts. Top Intent Added to Snapshot Emails — An added content section is available within Demandbase's customizable snapshot emails. This shows the list of top intent behaviors across a user's account. This gives companies more suppleness to enable sellers with pivotal information. Advanced Field Management — The controls are available in the Field Management settings to activate field data in the Demandbase One platform. This provides admins and users more control over the data within the platform.

Read More

CORE ABM

Terminus to Expand its Positioning in EMEA Market with Tech Vet

Terminus | June 17, 2021

Atlanta-based Terminus is continuing its expansion into the Europe, Middle East and Africa (EMEA) market. The marketing technology company hired tech veteran Gavin Dimmock as vice president and general manager of EMEA. Gavin Dimmock will be accountable for the company's first international office opening and operations in London. Dimmock will bring innumerable opportunities to Terminus. On this new venture Gavin Dimmock, GM of EMEA at Terminus, said, “Progressive marketing and revenue leaders are increasingly shifting to full-funnel ABM to help support and drive their overall account expansion, customer acquisition, and retention strategies. ABM is much more than marketing; it’s how go-to-market teams work together to drive long-term revenue growth. And Terminus is building the most complete platform available. With our international expansion, Terminus is now positioned to help even more companies rapidly improve how they go to the market to drive exceptional customer experiences. This is a world-class team, and I’m honored to be part of as we scale internationally.” With Terminus, EMEA go-to-market teams have the access and ability to target millions of companies internationally. The Terminus Engagement Hub offers the best-in-class contextual targeting translated into over forty different languages. Also, the updated Terminus and LinkedIn Marketing Solutions integration of Terminus customers will reach and engage target accounts in one of B2B’s best-performing channels. Therefore, following its new integration with LinkedIn Marketing Solutions, Terminus releases new innovations for enhancing ABM strategies. The company bowled out novel features to improve the overall Terminus Chat experience and streamline Web Experiences within the Terminus Engagement Hub, including: The Terminus Chat dashboard to better display how chat is influencing pipeline month-over-month. Embedded website personalization, which will allow customers to greet visiting accounts by name on any page.

Read More