Account Based Data, Account Management
Business Wire | August 18, 2023
SugarCRM, provider of the award-winning AI-driven CRM platform, has been named the “Best Overall CRM Company” winner in the 6th annual MarTech Breakthrough Awards program. The awards recognize the top companies, technologies and products in the global advertising, sales, and marketing technology industry around the world today.
“Sugar is honored to be selected as the marquee ‘Best Overall CRM Company’ award winner for the third consecutive year,” says Clare Dorrian, Chief Marketing Officer, SugarCRM. “CRM for sales and marketing automation is fundamental to driving seamless customer experiences. Sugar is proud to be at the forefront of AI transformation in the CRM industry to make the hard things easier for today's sales, marketing, and customer service professionals.”
Sugar investments in artificial intelligence (AI), machine learning, and predictive analytics are helping customers become more forward-looking by spotting actionable insights earlier. The AI-driven cloud-based CRM platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized experiences throughout the customer journey.
In use by organizations in sectors ranging from manufacturers to universities, to banks and global technology companies, Sugar’s pre-configured, intelligent CRM software puts the power of AI in the hands of every business, no matter the size, business maturity, or technical sophistication – pioneering AI for all.
Sugar’s MarTech Breakthrough Award win is the latest in a string of accolades and award excellence for Sugar, including being named Product of the Year in the Sales and Marketing Technology Awards program for the third year running, CX Today’s Best CRM Platform for two consecutive years, back-to-back Sales & Customer Service Stevie award wins, and 2023 CRM Excellence Awards by CUSTOMER magazine and TMC for three straight years.
Sugar was also named a leader in the Nucleus Research CRM Technology Value Matrix 2023 for the third consecutive year, and awarded exemplary in this year’s Ventana Research Customer Experience Management Value Index, among many other industry analyst evaluations and recognitions.
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.
Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.
Account Management, Targeted Account Strategy
PR Newswire | July 17, 2023
Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. Scaleworks' investment and partnership will accelerate Full Circle's strategic roadmap, enable product innovation, and enhance go-to-market strategy.
"Scaleworks is thrilled to announce the acquisition of Full Circle Insights, a move that reflects a larger vision to empower businesses with advanced technology and data-driven decisions," stated Ed Byrne, Co-Founder and General Partner at Scaleworks. "We are excited to welcome the talented employees, valued customers and trusted partners of Full Circle into the portfolio."
Go-to-market strategy expert Jason Ferrara is stepping into the role of CEO. Ferrara is a two-time software CMO with over three decades of global enterprise and B2B SaaS experience. Ferrara's experience will help guide Full Circle during its next stage of growth, continuing to focus on the core measurement and attribution issues that marketing teams struggle with every day.
"I feel incredibly honored to join the team at Full Circle, alongside their loyal customers and valued partners," shared Jason Ferrara. "Full Circle has built a remarkable product that solves some of the most important challenges marketers face. Together, we plan to expand our roadmap and scale operations to meet the ever-growing demand."
Full Circle Insights empowers B2B marketing teams to optimize their marketing efforts and generate greater revenue through patented Salesforce-native technology. Recently, the company's strategic partnerships and significant industry recognition have led Full Circle to experience substantial market growth.
The terms of the transaction were not disclosed.
To learn more about Scaleworks and its portfolio of companies, visit www.scaleworks.com. Find out more about Full Circle Insights at www.fullcircleinsights.com.
Scaleworks is a SaaS growth fund that acquires and operates B2B software in the lower middle-market. The Scaleworks "Venture Equity" model takes a hands-on approach to scaling businesses, opening new offices in their San Antonio headquarters, building go-to-market teams, focusing on category design, and investing in capital-efficient growth. Recent portfolio companies include Profitero, Searchspring, Chargify, and Earth Class Mail.
About Full Circle Insights
Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights' products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.
Business Wire | August 01, 2023
Salesloft, provider of the first and only global AI-powered revenue workflow platform, today released the results of its 2023 State of AI in Sales Survey, which polled more than 500 U.S.-based sales executives. An overwhelming 95% of executives polled report their organization is currently using AI in sales in some capacity, and another 84% say their company has used generative AI in sales in the past year.
“Generative AI is transforming nearly every industry right now. While it can help sellers draft pitches and write emails with unprecedented efficiency, the real power of AI lies in its ability to help sellers identify the next best action in their workflows to advance deals and improve the customer experience,” said David Obrand, CEO at Salesloft. “Backed by data-driven insights, AI can build real-time roadmaps that help sellers take the most important and impactful actions in the moment. This is a paradigm shift that will transform how B2B businesses engage with their prospects and customers, ultimately driving more relevant interactions and consistent revenue outcomes.”
Salesloft’s survey also found that sales team burnout is rampant as sellers navigate an evolving landscape. More than three quarters (86%) of executives say they’ve noticed an increase in sales team burnout or turnover in the past year. Over half (57%) say they’ve noticed a moderate increase while 31% say they’ve noticed a significant increase. The survey indicated likely contributors to this are:
Sellers are swivel-chairing between several software applications to perform their job: 40% of executives say their sellers need to log into 4-5+ applications to perform their job.
Non-selling activities take up a significant portion of the sales team’s time: Nearly a third of executives surveyed (29%) said internal meetings and administrative tasks like data entry and CRM updates take up most of their team’s time.
Amid this burnout, executives cite the ability to prioritize activities (52%) and increased efficiency and productivity for sales teams (49%) as the top two benefits for using AI in sales. Thirty nine percent of executives expect AI will take over more routine and repetitive tasks, freeing up sellers to focus on higher-value activities.
In June 2023, Salesloft launched Rhythm. Powered by a proprietary, patent-pending AI engine called Conductor AI, Rhythm translates real-time buyer signals from across the Salesloft platform and partner integrations into a single prioritized workflow of the most important and impactful actions a seller should take in the moment. Unlike anything else on the market, Rhythm provides an explanation of why the action is important, building trust and intuition in sellers.
“Watching my reps go through their Rhythm workflow is fantastic. They just run through their steps one by one, one click at a time,” said Vedant Namboodiri, Global Sales Operations Manager at Cin7. “Rhythm has been incredibly valuable in reducing the time our reps spend on admin and increasing the time they spend with customers. It makes me stop and think, 'Where was this when I was a seller?'"
To learn more about Salesloft’s latest platform innovations and its recent launch of Rhythm, visit https://bit.ly/rhythmannounced.
Salesloft collected responses between May 23 and June 13, 2023, from more than 500 executive-level revenue professionals responsible for selling products or services to other businesses (B2B). Of those surveyed, 31% identified as VP, RevOps, 24% as Chief Financial Officer (CFO), 13% as Chief Revenue Officer (CRO), 18% as Sales Director, 7% as RevOps Leader and 7% as Sales Vice President (VP).
Survey Breakdown by Company Size (Annual Revenue)
$100 Million – $500 Million
$500 Million – $1 Billion
$1 Billion – $10 Billion
More than $10 Billion
Salesloft is the first AI-powered revenue workflow platform that brings certainty to every revenue action and customer interaction. Close more deals, forecast more accurately, and coach to success throughout your revenue organization. Thousands of the world’s top sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft. For more information visit salesloft.com.