Invado Releases Full-Service Demand Gen Solution; Hires Industry Veteran

Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also provides users with assistance from Pardot consultants to help them manage data and campaigns with full-funnel reporting.

"Marketing executives are hungry to learn how to leverage the power of Pardot and Salesforce to drive growth," said Christopher Doran, CEO of Invado Solutions, in a statement. "With this strategic offering, Invado customers now have a partner that can deliver a full demand generation strategy as well as technology implementation harnessing Pardot and the Salesforce platform. Invado is truly a full-service Salesforce demand gen agency that can become an extension of our clients' marketing team and help organizations meet their growth goals year after year."

The company also hired industry veteran and author Carlos Hidalgo as its Head of Demand Generation Strategy to spearhead the new line of business, bringing 25 years of B2B marketing experience to Invado.

"With the launch of its full-service demand gen solution, Invado has a unique opportunity within the Salesforce ecosystem to help clients reach — and even exceed — their revenue goals," said Hidalgo in a statement. "I am excited about the opportunity to bring this new line of business to our clients and enable them to get more value from their Pardot and Salesforce investment."