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Invoca Raises $83M in Series F Financing

Invoca, Silver Lake Waterman | June 20, 2022

Invoca Raises $83M
On June 14, Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, announced that it had raised $83 million in Series F equity financing. As a result,  its valuation reached $1.1 billion. The new investment will bring the company’s total equity financing to $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing investors Upfront Ventures, Accel, H.I.G. Capital, and Industry Ventures. This investment comes after a year of record growth, with Invoca surpassing $100M in run-rate revenue.

"When consumers look for value-added expertise in buying the right product or resolving an urgent service issue, they often escalate from digital self-service to speak with a human expert," said Gregg Johnson, CEO of Invoca.

"When consumers look for value-added expertise in buying the right product or resolving an urgent service issue, they often escalate from digital self-service to speak with a human expert," said Gregg Johnson, CEO of Invoca. "At Invoca, we're using data, automation, and AI to integrate these digital journeys with conversations in the contact center, helping brands deliver a delightful experience, drive revenue, and strengthen customer relationships. We are thrilled to partner with new and existing investors as we innovate in the rapidly expanding market for conversational AI."

"We believe Invoca has an exceptional vision to help marketing and contact center teams transform the customer experience with AI-powered conversation intelligence," said Shawn O'Neill, Managing Director and Group Head, Silver Lake Waterman. "The company has built a market-leading product serving an impressive roster of blue-chip customers. And the Invoca team has been focused on achieving the operational rigor and disciplined execution that it takes to thrive in today's market and beyond. We look forward to partnering with Invoca in their next stage of growth."

Invoca assists the leading consumer brands in purchase industries like automotive, telecommunications, healthcare, financial services and real estate. Its customers include AutoNation, Banner Health, DIRECTV, ORKIN, Rogers Communications, Mayo Clinics, and University Hospitals. The company was named a Leader in The Forrester Wave Conversation Intelligence Sales and Marketing, Q4 2021 report. It got the highest scores possible in the criteria of product and technology innovation, ease of use, integrations, market approach, and performance.

Invoca will invest in key areas and product innovation through organic development and acquisitions after the success of the DialogTech transaction in May 2021. In addition, it will broaden its geographic coverage beyond the United States and Canada to support customers in Europe, Mexico, and South America.

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Selling Signals Acquired by TechnologyAdvice as Part of Marc Waring Ventures Deal

Selling Signals, TechnologyAdvice | August 23, 2022

Selling Signals, an online publication for sales professionals, today announces its acquisition by TechnologyAdvice, a B2B media platform with the mission of creating opportunities for B2B technology buyers and vendors. This acquisition comes as part of TechnologyAdvice's purchase of Marc Waring Ventures – the lead investor in Selling Signals – which was finalized on July 6, 2022. "We're excited to join TechnologyAdvice because of the opportunities it creates for our readership and team," says Evan Tarver, co-founder and CEO at Selling Signals. "We're excited to join TechnologyAdvice because of the opportunities it creates for our readership and team," says Evan Tarver, co-founder and CEO at Selling Signals. "The mission and vision of TechnologyAdvice closely align with our own, and we look forward to collaborating with other media brands in their portfolio to grow our collective audience of B2B tech buyers." The acquisition provides Selling Signals the resources to pursue its vision of becoming the go-to digital resource and community for sales professionals. Through this purchase, Selling Signals will also work directly with the TechnologyAdvice team to deliver the best information to technology buyers and vendors across its entire portfolio of online publications. About Selling Signals Selling Signals is an online publication with the mission of providing the most comprehensive and actionable advice for salespeople on the internet. We help our community of readers solve real problems through in-depth ultimate guides, how-to articles, and independent software reviews written by our editorial team of sales experts. Current topics include lead generation, lead nurturing, deal-closing, and sales software. Visit SellingSignals.com for more. About TechnologyAdvice TechnologyAdvice is a leading B2B platform, delivering advice and facilitating connections between business technology decision-makers and the world's best technology companies. They have been listed in the Inc. 5000 list of America's fastest growing private companies six times, and are a six-time recipient of the annual Tennessee Top Workplaces awards. The TechnologyAdvice portfolio includes 20 digital media brands which connect over two million technology buyers with the world's best technology companies each year. For more information visit TechnologyAdvice.com.

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Madison Logic Named on Inc. 5000 List of Fastest-Growing, Privately-Owned Companies in the U.S.

Madison Logic, Inc. | August 17, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it was ranked No. 3690 on Inc. Magazine’s 2022 Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The annual list represents a unique look at the most successful companies within the American economy’s most dynamic segment — independent small businesses. Madison Logic’s ranking reflects its market-leading approach that empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey. “As a marketing technology leader delivering account-based data-driven marketing solutions, we are proud to receive this honor and be listed again among the top private companies in America," said Tom O’Regan, CEO of Madison Logic. “As a marketing technology leader delivering account-based data-driven marketing solutions, we are proud to receive this honor and be listed again among the top private companies in America," said Tom O’Regan, CEO of Madison Logic. "With an emphasis on performance and repeatable results, we have consistently driven revenue growth for the largest and most sophisticated B2B enterprises globally, resulting in incredible net retention and revenue growth at Madison Logic. Making this list is a testament to our amazing customers, partners, and, most importantly, our team’s dedication to accelerating our continued success.” With Madison Logic, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Marketers report achieving over 15% higher account engagement and over 22% higher conversion by leveraging ML Insights data to prioritize the right accounts and engage the buying committee across a multi-channel ABM strategy. The company's appearance on the Inc. 5000 list is the latest in a series of other recent industry accolades, including earning its fifth consecutive leader status in G2’s Summer 2022 Rankings and receiving the 2022 Great Place to Work® Certification across all three regions that Madison Logic currently operates. “The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” The Inc. 5000 list ranks companies nationally by overall revenue growth over a three-year period. Inc. also ranks the fastest-growing companies by industry, metro area, revenue, and number of employees, along with highlighting women and minority-run companies. The complete results of the 2022 list, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at http://www.inc.com/inc5000. To learn more about how Madison Logic helps the world's fastest-growing companies grow faster, visit http://www.madisonlogic.com. Methodology Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000. About Inc. The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference & Gala is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit http://www.inc.com. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

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6sense CMO Releases Second Edition of Next-Generation Sales and Marketing Playbook, “No Forms. No Spam. No Cold Calls.”

6sense | September 28, 2022

Today, Latané Conant, Chief Market Officer at 6sense, announced the second edition of her book, “No Forms. No Spam. No Cold Calls.,” a modern, must-have manual for sales and marketing leadership seeking to hone their craft and forgo the status quo by truly embracing their customers’ needs and habits. After the initial release of the book in 2020, Wiley, global leader in publishing, education and research, picked it up to distribute internationally. Over 15,000 first edition sales indicates the book’s intrinsic value and demonstrates the need to continue to help more teams with this expanded second edition. “No Forms. No Spam. No Cold Calls.” shines light into an opaque business environment where an estimated $2 trillion in waste prevents companies from achieving predictable revenue growth. It is a step-by-step guide that will transform how professionals think about marketing and selling in the modern age, equipping them with the strategies and tools they need to eliminate guesswork and other outdated practices. “This book was born to meet the needs of a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working,” said Conant. “The nature of our work at 6sense and the scope of cross-industry customers we serve gives us a profound view of the need for a how-to guide to revolutionize sales and marketing efforts and enable all businesses to proceed with confidence. We put these strategies to work at 6sense, enabling us to achieve 1,136% three-year revenue growth and rank #550 on the 2022 Inc. 5000.” In the two years since the book’s initial release, Conant has compiled more critical information to better equip sales and marketing leaders with the latest strategies and tactics to succeed in 2023 and beyond. As a result, in this version, readers can expect: Conant’s and 6sense’s collective knowledge and industry expertise on modern marketing strategy and the tactics to make them happen. An all-new chapter, “The Modern Sales Organization,” authored by Mark Ebert, 6sense’s Senior Vice President of Global Sales, dives deep into the latest and most effective selling principles from the Chief Revenue Officer perspective that put sales teams in a position to win. Foreword by Jason Zintak, CEO of 6sense – someone who started and grew his own career as a business development representative (BDR), outlines the credibility and timeliness of the book, provides solid rationale for change and calls to action to create better B2B buyer and go-to-market experiences. An FAQ chapter answers questions about how to put these modern sales and marketing approaches into practice — including a step-by-step guide to implementing an authentic, spam-free nurture program. Key sales and marketing topics spanning data, AI, technology stacks, customer experience, B2B buyer behavior, prospecting, personalization, pipelines, the role of BDRs, lighting up the Dark Funnel™, all things account-based marketing, and more. The mindset shift required to be a market expert, how it benefits your entire organization, and what you’ll need to leave behind to drive change. “This book challenges sales and marketing leaders to engage customers the right way, in the right place, at the right time to achieve predictable revenue growth. It lays out exactly how to enable sales and marketing teams to take pride in the customer experience and put prospects at the center of everything,” said Ebert. “It’s a prescriptive roadmap to uncover customer demand, prioritizing which accounts to work, engaging the entire customer buying team, and measuring real success and revenue growth.” “This book challenges sales and marketing leaders to engage customers the right way, in the right place, at the right time to achieve predictable revenue growth. It lays out exactly how to enable sales and marketing teams to take pride in the customer experience and put prospects at the center of everything,” said Ebert. “No Forms. No Spam. No Cold Calls.,” is available nationwide today at Amazon, Barnes & Noble and other retailers. All proceeds from book sales will go to GoodSense, the charitable arm of 6sense, whose mission is to support communities they operate in. For more information: Get excerpts, read reviews and purchase the book on Amazon or Barnes & Noble Visit the landing page, where you can read the first chapter for free Follow Latané on LinkedIn and 6sense on LinkedIn and Twitter Stay updated with announcements at the 6sense Newsroom About Latané Conant As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software saleswoman” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads. Latané leads the Empowered CMO Network, an organization focused on empowering women CMOs to realize their full potential professionally and personally through leadership, inspiration, and craft. She is a member of Pavilion and serves in Advisory Board Member roles for both Mediafly and Atrium. Latané is creative, charismatic, and competitive. Her high energy, positive attitude, and sense of humor are contagious and it’s hard to find a customer, partner, audience, or employee who doesn’t want to work with her. Follow her insights, inspirations and updates on LinkedIn. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

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