Jabmo Named a Leader in Account-Based Marketing Platforms by Independent Research Firm

Jabmo | June 09, 2020

Jabmo has been named a leader by Forrester Research, Inc., in “The Forrester New Wave: ABM Platforms Q2 2020” published June 9th, 2020.
Forrester found that in just a few years, the use of account-based marketing (ABM) has evolved from a trend-setting idea to a mainstream strategy.

“As we enter the digital age of buying groups, manufacturers are turning to a new generation of marketing platforms,” said Nick Heys, Founder & CEO Jabmo. “We are proud to be recognized as a Leader in the emerging market for ABM platforms.”

Spotlight

How to be an ABMer. Watch the video of Andrea Clatworthy presenting at the Account-Based Everything conference.In this video, you'll learn:How to be a great ABMer – the skills and attributes required, and how these differ from other B2B marketers.How to recruit, find and develop ABMers, from inside and outside your organisation.

Spotlight

How to be an ABMer. Watch the video of Andrea Clatworthy presenting at the Account-Based Everything conference.In this video, you'll learn:How to be a great ABMer – the skills and attributes required, and how these differ from other B2B marketers.How to recruit, find and develop ABMers, from inside and outside your organisation.

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ZoomInfo Sets Company Record for Top Product Ratings on G2

ZoomInfo | October 13, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, has earned 28 No. 1 rankings across 101 total placements in the G2 Fall 2022 Grid® Reports, the highest number of top rankings in ZoomInfo’s history. Overall, the company received 167 awards in the G2 Fall 2022 reports, which also include G2’s Momentum Reports and Index Reports. ZoomInfo’s products captured the top spots in every Lead Capture and Buyer Intent Data Tools grid, including a debut in the Enterprise grid for Buyer Intent Data Tools. “ZoomInfo is the most innovative, all-in-one platform for B2B go-to-market teams and our customers responded with record positive reviews,” ZoomInfo Founder and CEO Henry Schuck said. “ZoomInfo is the most innovative, all-in-one platform for B2B go-to-market teams and our customers responded with record positive reviews,” ZoomInfo Founder and CEO Henry Schuck said. “We will continue to deliver a premium customer experience that allows businesses of all sizes to grow their revenue effectively and efficiently.” For the 10th straight quarter, ZoomInfo was listed as the No. 1 Enterprise solution in the Sales Intelligence and Marketing Account Intelligence sections. Also of note: In total, ZoomInfo’s placements spanned 83 different grids across 25 unique categories. ZoomInfo has topped at least 23 different grids for eight consecutive quarters. ZoomInfo was named the No. 1 Enterprise solution in seven different sections. ZoomInfo maintained the top spot in both the Overall and Mid-Market grids of Marketing Account Intelligence for the 19th consecutive quarter. ZoomInfo equaled or improved upon 41 of its 43 top-two rankings from the previous quarter. Chorus by ZoomInfo appeared on 15 grids, including No. 2 placements in the Overall sections of Conversation Intelligence and Sales Coaching. The following customer reviews contributed to ZoomInfo’s category leadership across G2: “ZoomInfo is the only source of accurate business data and telephone numbers/emails. Besides, this all-inclusive set provides us with a variety of ICP mapping filters. Our sales cycle has been shortened by several weeks as a result.” – Associate Marketing Director, Enterprise User “What I like best about Zoominfo is the large database, an extensive array of capabilities, and easy-to-use interface. Having an account executive who can answer questions and a resource center with films that explain the platform’s functionalities is extremely useful.” – Regional Sales Executive, Mid-Market User The Fall 2022 Grid® Reports are based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores in real time, based on user reviews and data aggregated from online sources and social networks. ZoomInfo’s high placement in these categories underscores how best-in-class data feeds every step of a sales and marketing professional’s workflow, and reveals the need for an automated pathway to go-to-market intelligence. No. 1 Placements (28) Buyer Intent Data Tools Buyer Intent Data Tools: Enterprise Buyer Intent Data Tools: Mid-Market Buyer Intent Data Tools: Small Business Lead Capture Lead Capture: Enterprise Lead Capture: Mid-Market Lead Capture: Small Business Email Verification Email Verification: Mid-Market Email Verification: Small Business Lead Intelligence Lead Intelligence: Enterprise Lead Intelligence: Mid-Market Lead Mining Lead Mining: Mid-Market Lead Mining: Small Business Market Intelligence Market Intelligence: Enterprise Market Intelligence: Mid-Market Marketing Account Intelligence Marketing Account Intelligence: Enterprise Marketing Account Intelligence: Mid-Market Data Quality Data Quality: Mid-Market Sales Intelligence: Enterprise Sales Intelligence: Small Business Account Data Management: Enterprise No. 2 Placements (20) AI Sales Assistant AI Sales Assistant: Enterprise AI Sales Assistant: Mid-Market AI Sales Assistant: Small Business Account Data Management Account Data Management: Mid-Market Account Data Management: Small Business Conversation Intelligence Conversation Intelligence: Enterprise Conversation Intelligence: Mid-Market Sales Coaching Sales Coaching: Mid-Market Sales Coaching: Small Business Sales Intelligence Sales Intelligence: Mid-Market Data Quality: Enterprise Lead Intelligence: Small Business Market Intelligence: Small Business Marketing Account Intelligence: Small Business Visitor Identification: Mid-Market No. 1 Placements by Quarter Fall 2022: 28 Summer 2022: 23 Spring 2022: 25 Winter 2022: 27 Fall 2021: 26 Summer 2021: 27 Spring 2021: 26 Winter 2021: 22 Fall 2020: 19 Summer 2020: 10 Spring 2020: 7 Winter 2020: 8 Fall 2019: 8 Summer 2019: 5 Spring 2019: 5 Winter 2019: 3 About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visitwww.zoominfo.com.

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BUYER INTENT DATA

Folloze Appoints Chief Marketing Officer to Help Lead the B2B Buyer Experience Transformation

Folloze | September 12, 2022

Folloze, the easiest and most powerful buyer experience platform for B2B marketers, today announced it has appointed a leader in transformational marketing Mary Gilbert as the company’s permanent Chief Marketing Officer (CMO). As CMO, Gilbert will help drive the revolution in B2B marketing with her unique perspective on cultural transformation and marketing technology innovation. “We are thrilled to have Mary on the Folloze leadership team as she brings an incredibly unique perspective regarding the shifts that are needed today to navigate the dynamics of our current markets,” said Etai Beck, Co-Founder and CEO of Folloze. “We are thrilled to have Mary on the Folloze leadership team as she brings an incredibly unique perspective regarding the shifts that are needed today to navigate the dynamics of our current markets,” said Etai Beck, Co-Founder and CEO of Folloze. “Our company is changing how marketers connect with customers throughout the digital buyer journey, and with Mary’s passion for marketing organization effectiveness, and digital transformation, we will continue to evolve our platform that is driving exponential growth for top B2B marketing organizations across the globe.” Gilbert brings 20+ years of experience standing up, modernizing, and leading high-performing integrated B2B marketing organizations through the digital transformation age. The early part of Gilbert’s career was spent leading the digital transformation of marketing for organizations like Microsoft, HP, and Cisco on both the brand and agency side of the business through the early introduction of B2B buyer journey alignment. Gilbert launched a handful of the earliest ABM programs for companies like Centrify, Microsoft, and Ingram Micro CloudBlue. She also helped scale new digital platforms including eBay and Facebook. Gilbert initially served as the company’s fractional CMO through its recent Folloze Buyer Experience Platform 3.0 launch, a new experience engine that unlocks powerful design tools and data insights to easily create content-rich, relevant experiences for an engaging and connected buyer journey. In addition to her new role as the company’s permanent CMO, Gilbert, will continue her work as the founder of Infinite Edge Consulting, which is building the next generation of “future-ready” CMOs. “I continue to be delighted with the Folloze team, and its approach to the buyer journey. The platform and services combination is empowering marketers across some of today’s most successful B2B organizations to drive a connected customer journey. It’s a problem that many marketers have been trying to solve for decades. I am humbled to be joining the leadership team to continue to scale the company’s efforts,” said Gilbert. “During the recent launch of its Folloze Buyer Experience Platform 3.0, I learned that our core values around people and culture truly aligned, which is key for driving this paradigm shift in B2B marketing. I look forward to continuing the work with Folloze to bring best-of-class technology, modern marketing discipline, and organizational design to the masses.” Gilbert also combines her expertise transforming marketing organizations, and brings with her a team of top marketing talent to help scale ups turn marketing into a value accelerator. Her recent work has significantly increased the valuation of scale ups like 1Password, PatientPop/Kareo (now Tebra), and P3 Health Systems. Learn more about Mary Gilbert’s philosophy and connect with her here. About Folloze Folloze, the easiest and most powerful B2B Buyer Experience Platform, is used by B2B marketing, sales, and revenue teams. Requiring no code, Folloze empowers any marketer to easily build data-driven, highly engaging, personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth. Top B2B brands, including Oracle, Google Cloud, Cisco, Autodesk, MetLife, and UL, trust Folloze to boost customer engagement, revenue growth, and expansion across their target accounts. To learn more, visit https://www.folloze.com/.

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ABM ACCOUNTS

Momentum ITSMA Celebrates 25 Years of Innovative B2B Solutions and Services Marketing with 2022 Marketing Excellence Awards

Momentum ITSMA | October 25, 2022

Avanade, Ericsson, Epcon Franchising, Persistent Systems, ServiceNow, Tata Communications, and Verizon Business are this year's Diamond winners in the 25th Annual Marketing Excellence Awards from Momentum ITSMA. Taking gold are Bombora, IBM, Infosys Cobalt, Kyndryl, Persistent Systems, O2 Business, Tata Consultancy Services, TATA Communications, Salesforce, and Tech Mahindra. Momentum ITSMA, a leading B2B growth consultancy and analyst firm, celebrated the winners of its 25th Annual Marketing Excellence Awards yesterday during its annual Awards Ceremony, held in person for the first time in three years, in Cambridge, Massachusetts. "In the twenty five years of our Marketing Excellence Awards, I'd say two things are constant: One, the market is always changing. Two: marketers step up time and again to deliver innovative programs that drive growth," said Dave Munn, Chief Community Officer, Momentum ITSMA. Highlights from this year's winners include: Leveraging employee insight to expand the corporate brand and create a compelling and authentic employee value proposition that boosts recruiting and retention success. Building a 1:Few Account-Based Marketing (ABM) campaign, focused on education, to accelerate the understanding and adoption of a new service that will ultimately benefit not just the client but all of society. Creating an interactive experience to change the thinking of an industry where word-of-mouth, referrals, and a strong sales team are viewed as the best ways to reach a target audience. Partnering closely with a client to build relationships within the C-Suite and co-creating an ABM strategy for business transformation that provides significant competitive advantage for the client. Launching a new sales channel and marketing function that has led to millions of dollars in both influenced and directly sourced pipeline, far exceeding original stretch goals. This year, to celebrate a quarter century of innovative marketing programs that drive growth, we offered special "silver" categories. Among the companies and individuals honored were: Cisco, with the most Finalist Award Placements over the past 25 years Wyatt Urmey of IBM, for the Longest Award Submission Streak Paul Dunay of Red Hat for Individual Impact on the Award Program 2022 Marketing Excellence Award Winners The 2022 Marketing Excellence Awards focused on six critical B2B marketing categories, along with an award for top small- and medium-sized businesses (SMB) programs. The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold. Advancing Marketing's Digital Transformation Diamond Award Tata Communications Gold Award Salesforce Gold Award Persistent Systems Collaborating with Sales Diamond Award Verizon Business Gold Award Tata Consultancy Services Deepening Engagement Through Thought Leadership Diamond Award ServiceNow Gold Award Tata Communications Gold Award Tech Mahindra Embedding ABM Programs Diamond Award Persistent Systems Gold Award IBM Optimizing ABM Campaigns Diamond Award Ericsson Gold Award O2 Business Strengthening and Differentiating the Brand Diamond Award Avanade Gold Award Infosys Cobalt Gold Award Kyndryl Small and Medium Size Business Diamond Award Epcon Franchising Gold Award Bombora "Congratulations to all the winners — each a compelling example of best practice marketing's impact on growth. It's an honor and an inspiration to see how marketing leaders are driving innovation and changing the growth game," said Alisha Lyndon, CEO, Momentum ITSMA "Congratulations to all the winners — each a compelling example of best practice marketing's impact on growth. It's an honor and an inspiration to see how marketing leaders are driving innovation and changing the growth game," said Alisha Lyndon, CEO, Momentum ITSMA For more information about the award winners, visit momentumitsma.com/2022-mea-winners/.

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