ACCOUNT BASED DATA

LINK Mobility integrated into Emarsys' (SAP) omnichannel customer engagement platform

LINK Mobility, Emarsys | November 23, 2021

Omnichannel Customer Engagement
LINK Mobility (LINK) announces integration into Emarsys' omnichannel customer engagement platform as an approved SMS aggregator. 

Today, LINK, a leading global Communications Platform as a Service (CPaaS) provider, announce its new relationship with Emarsys, an SAP company that empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. Emarsys is the platform of choice for over 1,650 customers globally, delivering predictable, profitable outcomes that customers demand with highly personalized omnichannel experiences.

As an approved and integrated native SMS aggregator within the Emarsys platform, LINK enables both mobile terminated and mobile originated SMS messages within all the SMS modules of the platform. Within the platform, ad-hoc batch SMS campaigns are launched quickly and easily via one simple interface, with recurring and on-event transactional SMS messages being sent via Automation Center programs in a multichannel approach.  Customers can benefit from out-of-the-box Emarsys features, like unsubscribe URLs, and inbound message keywords. The Emarsys platform, in combination with LINK's expertise and experience in providing omnichannel solutions, allows Emarsys customers to focus on scalable, personalized interactions with their customers.    

"We are delighted with our integration within the Emarsys platform as a native SMS aggregator.  All Emarsys customers can benefit from LINK's quality SMS services throughout the platform, allowing them to launch batch SMS campaigns or add transactional messages to existing Automation Center programs.  We will continue to work with Emarsys to revolutionize the customer journey." – Fredrik Nyman, Chief Commercial Officer for LINK Mobility Group

"We are delighted with our integration within the Emarsys platform as a native SMS aggregator.  All Emarsys customers can benefit from LINK's quality SMS services throughout the platform, allowing them to launch batch SMS campaigns or add transactional messages to existing Automation Center programs.  We will continue to work with Emarsys to revolutionize the customer journey." – Fredrik Nyman, Chief Commercial Officer for LINK Mobility Group

Kris Dimitroff, Global Head of Technology Partnerships at Emarsys said, "We have worked with Link Mobility on a commercial level for several years, to expand our collective footprint in the Nordics and globally. Now that our SMS integration is operational, we can drive predictable, profitable customer engagement results for our increasingly large cohort of brands using SMS."

Spotlight

Leveraging research and commentary from industry analysts, ZoomInfo has put together the following step-by-step guide for optimizing account & contact data to support an account-based marketing strategies.

Spotlight

Leveraging research and commentary from industry analysts, ZoomInfo has put together the following step-by-step guide for optimizing account & contact data to support an account-based marketing strategies.

Related News

CORE ABM

Sean Malone is Demandbase’s New Chief Information Security Officer

Demandbase | May 25, 2022

On May 20, Demandbase announced the appointment of Sean Malone as its new chief information security officer (CISO). Malon comes with experience in cyber security and defense. He will look over information security and IT functions at Demandbase. "Joining Demandbase as CISO is very exciting." said Malone. "Joining Demandbase as CISO is very exciting. I've watched how influential Demandbase solutions are for B2B companies — and in order to continue to enable our customers to meet their objectives, we must continue to be a trusted partner," said Malone. "I'm looking forward to leveraging my experience to ensure that our platform continues to be worthy of that trust, building on the great foundation already built by our IT, security, and engineering teams. By further investing in the maturity of our security, and risk management capabilities, we are well positioned for continued growth." "It isn't hard to see why we are thrilled to welcome Sean Malone as our CISO," said Gabe Rogol, chief executive officer at Demandbase. "Not only does he bring extensive knowledge of cybersecurity and defense, but he also has the leadership and expertise in strategy execution to continue building on the great security foundation that Demandbase already has laid. Bringing him on board is a very important step in our growth, and it will ensure we're protecting the increasing value Demandbase creates for customers, employees and investors." Malone is from Seattle and holds a master’s degree in information security and assurance from Western Governors University and the CISSP, CISM, CISA, CCISO, AWS Solutions Architect and AWS Security Specialty certifications. He also has filed for a patent for assessing security programs and quantifying cyber risk. Before joining Demandbase, he led information security, product, delivery, and research and development as the CISO for VisibleRisk and became the VP of risk products when BitSight Technologies acquired VisibleRisk. He also led cyber defense efforts at Amazon Prime Video and Accenture Security.

Read More

ACCOUNT BASED EXECUTION

Terminus Named a Leader Among B2B Advertising Solutions

Terminus | August 05, 2022

Terminus, the industry’s only true ABM platform for revenue growth, received recognition as a leader in The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report. The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” Terminus received the highest possible scores in the innovation roadmap, delivery model, business audience matching, ad-level reporting, and cross-channel breadth. “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report said. “Customers can already customize brand safety, target anonymously, and toggle settings that use audience data they deem sensitive.” The Forrester Wave™ evaluated 14 category providers according to current offering, strategy and market presence. When assessing Terminus, Forrester Wave™ found it: Has superior cross-channel breadth and inventory discovery, which “include activation across display, video, connected television (CTV), audio, LinkedIn, email, and native, all without leaving the Terminus user interface.” “Earned high marks for business audience matching and context reach,” with Terminus CDP enabling “robust B2B audience identification, segmentation, and identity resolution” Has private marketplace (PMP) and guaranteed inventory available across all channels and has secured “exclusive premium media deals with major audio and television publishers.” “With remote and hybrid work environments, increasing data privacy regulations and evolving economic conditions, buyers are harder than ever to reach,” said Natalie Cunningham, CMO of Terminus. “Add to that, increased budget scrutiny and B2B marketers can’t afford to miss opportunities to engage with their ideal customers. Advertising is the lifeblood of marketing programs, and Terminus’s solution clearly leads the way in helping marketers maximize their spend and drive meaningful revenue impact.” “With remote and hybrid work environments, increasing data privacy regulations and evolving economic conditions, buyers are harder than ever to reach,” said Natalie Cunningham, CMO of Terminus. Today’s news follows Terminus’s launch of Terminus CTV and Audio to enable marketers to drive brand awareness and boost revenue through connected TV and audio ads. The company was also named a Leader among ABM platforms in The Forrester New Wave™: ABM Platforms, Q1 2022 report, and among Customer Data Platforms (CDP) in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report. About Terminus Terminus is the industry’s only true ABM platform for revenue growth. As the ABM category creators, our mission is to empower marketers to drive revenue impact for a sustainable growth advantage. With our true ABM Platform, 1000+ customers including Gainsight, Roche, and Dow Jones have turned marketing into a growth engine. Terminus is proud to be G2 leader in ABM for 17 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

Read More

ABM ACCOUNTS

Doceree Introduces an Account-based Marketing Solution Tailored to the Life Sciences Industry

Doceree | June 10, 2022

Doceree announced the expansion of its targeted offering with Doceree ABM, account-based marketing (ABM) solution designed particularly for life science companies that allows them to contact institutional decision makers based on accounts and intent. Doceree ABM enables marketers to target individual accounts or apply intent-based data to recognize the interest of institutional stakeholders, such as administrative decision-makers or healthcare professionals. It will improve the capacity of marketers to engage with qualified buyers who have shown interest in a product or category at the account level and monitor the account lift in real-time. Harshit Jain MD, Founder & Global CEO, Doceree, said, "An ABM solution that's developed to be used across a multitude of industries neglects the intricacies that are associated with pursuing high-value accounts in the life sciences sector." Harshit Jain MD, Founder & Global CEO, Doceree, said, "An ABM solution that's developed to be used across a multitude of industries neglects the intricacies that are associated with pursuing high-value accounts in the life sciences sector. Our programmatic platform provides innovative ABM capabilities to target decision makers based on their behavior to elevate interactions brands have with priority accounts when an individual is actively seeking a solution." With the following features, Doceree ABM allows businesses to access institutional stakeholders at target accounts to enhance marketing and sales activities. Account Targeting Intent-based Targeting Doceree launched the solution in North America and intended to expand its distribution to other worldwide regions.

Read More