Lusha Announces the Launch of Warm Outbound

Lusha | February 23, 2023 | Read time : 01:45 min


On February 22, 2023, Lusha, a B2B platform for market intelligence, introduced its ‘Warm Outbound’ capabilities, which enables users to access millions of market-ready prospects directly.

Lusha's latest product suite offers data-driven sales signals that help identify which products and services firms are interested in and how close it is to making a purchase. This allows sales and marketing teams to make warm outbound approaches, reaching prospects when they are most likely to buy. By leveraging Lusha's precise, dynamic, and crowdsourced prospect data, sales executives can easily connect with the right prospects at the optimal time with little effort.

Amidst the uncertain economic climate, companies are trying to reduce costs and workforce, including scrutinizing marketing budgets, leading to fewer inbound leads for sales teams to close. This situation has led to go-to-market leaders striving for efficiency in 2023, seeking ways to achieve more with fewer resources and exploring innovative sales tactics beyond cold outreach.

Lusha's Warm Outbound suite offers two new features. With the Job Change Filter, users can prioritize prospects based on recent job changes and receive notifications when key contacts switch jobs or take on new roles. In addition, the Technology Filter provides information about prospects' technology stacks, allowing salespeople to identify prospects needing solutions and customize their outreach.

About Lusha:

Lusha is a platform that offers business-to-business (B2B) intelligence, allowing B2B go-to-market teams to find, engage, and close qualified prospects using accurate, fresh, and easily accessible data. With Lusha, marketing and sales teams can save time and resources by receiving relevant prospect recommendations, eliminating the need for extensive research, and enabling them to focus on communicating their value.

The platform's unique crowdsourcing approach ensures that sales and marketing teams of all sizes can access accurate prospect data, enabling them to reach the right audience at the right time. Lusha was founded in 2016 and is headquartered in Tel Aviv, Israel. The platform's user base has expanded significantly to more than 1 million users and 273,000 sales organizations, including well-known brands such as Salesforce, Hubspot, Microsoft, Dropbox, and Uber.


Today’s customers have redefined what great service is: delivery of proactive, empathetic, and personalized assistance, every day, through their channel of choice. By connecting siloed tools and systems on a modern, cloud-based platform, service leaders can keep ahead of rapidly evolving customer demands and deliver a seamless e


Today’s customers have redefined what great service is: delivery of proactive, empathetic, and personalized assistance, every day, through their channel of choice. By connecting siloed tools and systems on a modern, cloud-based platform, service leaders can keep ahead of rapidly evolving customer demands and deliver a seamless e

Related News


Comply Names Martech Veteran as Chief Marketing Officer in Support of its Ongoing Growth Initiatives

PR Newswire | May 29, 2023

COMPLY, the leading provider of compliance software, consulting and education resources for the financial services sector and whose portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, today announced it has named Gayle Nixon as Chief Marketing Officer. This announcement comes at an integral juncture, as the firm seeks to scale growth and enable clients to meet evolving regulatory requirements. Nixon is an experienced MarTech and B2B marketing expert with more than 15 years of scaling and coaching teams in developing and leading growth- and account-based marketing strategies. She joins COMPLY from the legal tech firm Litera, where she was Senior Vice President of Marketing. "Adding Gayle and her deep marketing experience to our executive leadership team will further enable COMPLY to cement its place as the leading provider of compliance software, consulting and education resources for the financial services sector," said Amy Kadomatsu, COMPLY's CEO. "She will be integral in creating value-based marketing approaches that demonstrate COMPLY's ability to solve complex compliance concerns across a range of financial firms." COMPLY launched in 2022 to unify ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis under one corporate umbrella with an integrated leadership team to accelerate the organization's strategic growth initiative. Customers will be able to leverage the breadth of solutions and expertise from all four businesses. The addition of Gayle Nixon, in such a key leadership position, underscores COMPLY's ongoing growth and drive to offer the market the leading regulatory compliance solution set. Nate Remmes, COMPLY's Chief Growth Officer, said, "COMPLY's integration requires a focused and targeted marketing approach to ensure the market understands that our firm will deliver a holistic and efficient approach to compliance needs and education. Gayle's expertise allows us to quickly achieve that goal." Nixon's previous roles include Vice President of Digital Marketing and Demand Generation for SS&C Intralinks, Senior Director of Global Demand Generation at Rocket Software, Chief Marketing Officer at itslearning AS and Director of Global Marketing, Demand Creation at Trillium Software. Nixon added, "I am thrilled to be part of COMPLY and excited to help the leadership team identify and meet its growth targets." About COMPLY At COMPLY, we pride ourselves on being the champion for compliance professionals. Merging technology, consulting and education, we help clients navigate the ever-changing regulatory environment. Our portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, whose more than 7,000 clients include some of the world's largest financial institutions. Clients throughout our portfolio enjoy access to our full suite of industry-leading governance, risk and compliance (GRC) consulting, technology, managed services, analytics and outsourcing solutions.

Read More


Sendoso Marks 5th Annual National Sending Day with ‘Spring Forward’ Campaign

Sendoso | March 13, 2023

Sendoso, a leading direct marketing automation company, recently celebrated its 5th Annual National Sending Day, its official holiday aimed at facilitating the development of authentic relationships by creating memorable moments. To commemorate the holiday, Sendoso is providing experiences to companies all over the world to illustrate how to deliver personalized, one-of-a-kind experiences to build relationships and pay it forward. National Sending Day was started in 2018 to demonstrate how to stand out, engage prospects at key points throughout the customer journey, and establish a personal, human connection. National Sending Day is a reminder to demonstrate your appreciation to customers by sending direct mail, experiences, personalized gifts, and branded swag in order to develop a relationship beyond phone calls and emails and evoke authenticity. This year, Sendoso will commemorate National Sending Day with a 'Spring Forward' program, and by sending sunflower grow kits to its partners, advisors, customers, and prospects. This symbolic action serves to remind customers to apply the same care and attention to their organizations as they would to a flower so that their businesses can flourish and grow. Braydan Young, Co-Founder of Sendoso, shared, "We believe that National Sending Day is not just a day to send packages, but a day to send love, appreciation, and gratitude to those who matter most. It's a day to connect with each other, even from afar, and to make someone's day a little brighter." He added, "We are honored to share this special day and to help facilitate meaningful connections between people all around the world." (Source – Business Wire) About Sendoso Sendoso is the leading Sending Platform based in San Francisco, California. It enables companies to differentiate themselves by offering new and innovative ways to engage with customers at every stage of the buyer's journey. It provides a complete sending strategy beyond traditional corporate gifts, which is both scalable and measurable, resulting in a superior marketing ROI. By seamlessly integrating digital and physical sending strategies, companies can amplify the effectiveness of their existing go-to-market programs and improve their relationships with customers. Founded in 2016, Sendoso has a global footprint, with a presence in North America, Europe, and Asia Pacific, and is backed by $152M in venture funding.

Read More


Lead2Pipeline Expands Buyer Database in Europe and Asia-Pacific, Hires Thought Leadership Industry Veteran, and Moves from New York to Austin

PR Newswire | June 02, 2023

Lead2Pipeline, a B2B demand generation service used by global technology companies, announced its proprietary database of buyers has grown to more than 57 million worldwide. The company successfully recruited thought leadership industry veteran, Jarrett Simisky, to keep up with rising demand for lower funnel programs. To align itself with its growing technology customers, the company moved its headquarters from New York to Austin, Texas. Over the past twelve months, Lead2Pipeline's GDPR-first database has grown to more than 57 million global buyers, increasing 75% across Asia Pacific and 150% across EMEA. The company is one of only twenty global lead gen providers certified by LeadScale for verified leads which exceed GDPR standards for digital compliance. This allows Lead2Pipeline to deliver fully GDPR compliant lower funnel demand gen programs via email and phone across the DACH region (Austria, Germany, Switzerland) in English, French and German. Outside EMEA, the company has seen growth in Spanish-language programs across Latin America. Additionally, clients based in Singapore and Australia have been growing faster than their US counterparts, indicating a promising recovery for technology companies in Asia Pacific. "Our customers rely on our database to reach technology buyers in each region," explained Chip Klang, Co-Founder and CEO at Lead2Pipeline. "Despite the global recession, they continue to build pipeline for their sales teams by focusing on data and exclusively targeting buyers demonstrating intent for their solutions." As technology marketers face increased pressure to produce lower funnel (buyer-ready) leads for their sales teams, demand for research and survey-based content has grown significantly. To help design and scale these lower funnel content syndication programs, Lead2Pipeline successfully recruited one of the industry's most experienced thought leadership sales experts, Jarrett Simisky. Based in Boston, MA, Simisky has driven growth and forged partnerships at prolific brands, including QuinStreet (acquired by TechnologyAdvice), TCI, and TechTarget. "I'm excited to join Lead2Pipeline at a time when tech marketers are seeking guidance for their full funnel demand generation programs," says Simisky. "Lead2Pipeline's cutting edge intent signals allow our clients to target their high-quality content campaigns with precision." As SaaS companies grew rapidly during the pandemic, many built teams outside the Bay Area, Boston, and New York. Austin, Texas has been a major beneficiary of this nationwide migration of flex tech workers. In addition to engineering and customer success teams, Austin hosts a thriving tech marketing community. Earlier this year, Lead2Pipeline moved its headquarters from New York City, where the company was founded, to Austin, while maintaining a remote global workforce. The company expects to build strong relationships across the Austin tech marketing community, with key team members permanently based in Texas. "Technology giants and well-funded startups are laying down roots in Austin. We see a bright future for the growth of this city, and we want to build alongside our clients." added Klang. About Lead2Pipeline Lead2Pipeline helps drive growth for the world's most innovative technology companies, including VMware, Splunk, and BambooHR. Using artificial intelligence and privacy-protected intent data with full CAN-SPAM, CCPA, and GDPR compliance, the company delivers top, middle, and bottom of funnel demand generation campaigns across its proprietary database of 57M technology and business buyers worldwide. For more information, please visit

Read More