Madison Logic, a prominent global digital Account-Based Marketing (ABM) platform provider, has announced achieving a remarkable milestone by securing a total of 48 badges in the G2 Fall 2023 Grid Reports. These badges acknowledge the company's outstanding performance, with recognition as a High Performer in 16 categories and as a Leader in 15 categories.
Madison Logic excels in Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall. These rankings are substantiated by positive customer reviews on G2, highlighting Madison Logic's expertise in intent data, its ability to deliver predictable ROI through data-driven, multi-channel ABM strategies, and its exceptional customer support.
Tom O'Regan, CEO of Madison Logic, stated,
We're honored to be recognized across so many categories in the G2 Fall 2023 Grids.
[Source – Cision PR Web]
O'Regan emphasizes that these customer reviews serve as validation for their ongoing endeavors to provide enterprise marketers with top-tier technology and industry-leading data, resulting in enhanced efficiency and value derived from their multi-channel ABM strategies. The commitment remains unwavering in delivering exceptional solutions aimed at boosting client engagement and expediting conversions throughout the sales cycle.
The quarterly G2 Grids are determined by considering overall customer satisfaction and market presence within a specific product category. Madison Logic has garnered consistent praise from its customers, primarily due to its market-leading, data-driven approach that enables them to achieve faster conversions for their top accounts.
Madison Logic's consistent achievement of Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirms marketers' high regard for ML Insights. ML Insights is an extensive dataset that equips global enterprise B2B organizations with a holistic view of companies with the highest likelihood of making purchases.
This empowers marketers to identify accounts that are actively seeking solutions, prioritize the key individuals to engage within those organizations, determine the content that can expedite the sales cycle, and enhance the overall account experience with metrics that verify engagement and pipeline impact. Marketers who leverage ML Insights experience tangible benefits, including improved ROI, with 17% higher pipeline volume, 33% greater pipeline value, and a 28% acceleration in pipeline velocity.
About Madison Logic
The ML Platform, a multi-channel ABM activation and measurement platform with a global reach, offers enterprise organizations the capability to utilize a proprietary combined dataset. This dataset assists in identifying accounts with the highest purchase potential, accelerating the customer journey, and shortening sales cycles, positively impacting ROI. Madison Logic provides B2B marketers with the tools to increase the conversion of their top accounts by locating and engaging with key individuals who hold influence throughout the buyer's journey.