Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been awarded Best Places to Work by Business Intelligence Group. The annual awards program recognizes organizations actively working to improve their own performance through efforts to challenge employees in environments that make work fun and engaging. Results are determined by employee feedback and reflects Madison Logic’s focus on creating an inclusive and positive employee experience.
"We're incredibly honored to be recognized as a workplace that strongly supports its people," said Teresa Martins, Chief People Officer at Madison Logic. “Cultivating a positive employee experience is paramount to our business, and it’s always humbling to be acknowledged by our own team for these efforts. We remain committed to providing a rewarding work environment built upon collaboration, transparency, and trust."
Madison Logic's bottom-up, employee-centric culture has helped accelerate the company's growth. Today's leading B2B marketers rely on Madison Logic and its team to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. The ML Platform, a global multi-channel ABM media activation and measurement solution, enables enterprise organizations to leverage unique proprietary data to more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The company’s successful approach is reinforced by its high revenue retention, positive customer satisfaction scores, and continued recognition as an industry leader.
In addition to being awarded a Best Places to Work by Business Intelligence Group, Madison Logic has also been recognized as a 2023 Top Workplace USA and earned the 2022 Great Place to Work® Certification Across its U.S., EMEA & APAC offices.
“We’re incredibly honored to be recognized as a Best Place to Work for our commitment to putting our people first in everything we do. Our employees enable us to stay true to our mission to be the definitive ABM platform for B2B marketers globally,” said Tom O'Regan, CEO of Madison Logic. "Now, more than ever, marketers need smarter strategies to shorten the sales cycle and drive higher conversion. The predictable pipeline and revenue growth we deliver is the reason we continue to retain our customers almost 20 years after our inception."
The Business Intelligence Group is a crowd-sourced and openly transparent industry awards platform focused on helping businesses and their employees. Nominations are sourced organically from companies around the globe and scored by expert judges based on employee survey results.
“Congratulations to Madison Logic for building an organization focused on employee engagement and performance,” said Maria Jimenez, Chief Nominations Officer of Business Intelligence Group. “This clearly was the most challenging year for many companies and it is clear this is a great place to work and employee feedback is not only listened to, but acted upon. Congratulations to the entire team.”
About Madison Logic
The Madison Logic Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey.