On January 13, Madison Logic announced that it scored its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report. It was named a Challenger in the 2022 Gartner® Magic Quadrant™. This recognition was awarded based on Madison Logic’s ability to execute and completeness of vision.
Amongst the vendors evaluated in the Report, Madison Logic’s ability to activate digital account-based marketing programs across ABM content syndication, ABM social via LinkedIn and ABM display advertising was unique as reported by clients. Its multi-channel digital approach towards ABM drives growth at organizations across the world.
“Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic.
“Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "With the recognition of our strength in today's dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle."
Madison Logic enables growing middle-market companies and enterprises to leverage proprietary buyer intent signals to pinpoint and focus on their target accounts, activate data-driven programs across primary channels that revenue marketers rely on, and quantify the impact on business growth and pipeline opportunities. It recently announced the release of the ML Platform. It is a data-driven platform with multi-channel media activation, ML Insights, and account measurement platform. The data from these three independent signals provides global B2B marketers with a comprehensive view of companies demonstrating the highest purchase intent.
The Gartner Report evaluates seven vendors offering account-based marketing platforms based on their completeness of vision and ability to execute. According to Gartner, the Reports are made after rigorous, fact-based research in specific markets. They offer an analysis of how providers fare in the market by considering growth and distinct differentiation.
Providers are categorized into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The Critical Capabilities Report on which Madison Logic has got its highest score, gives in-depth insight into the product offerings of recognized members.