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Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™

Madison Logic Recognized as a Challenger
On January 13, Madison Logic announced that it scored its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report. It was named a Challenger in the 2022 Gartner® Magic Quadrant™. This recognition was awarded based on Madison Logic’s ability to execute and completeness of vision.

Amongst the vendors evaluated in the Report, Madison Logic’s ability to activate digital account-based marketing programs across ABM content syndication, ABM social via LinkedIn and ABM display advertising was unique as reported by clients. Its multi-channel digital approach towards ABM drives growth at organizations across the world.

“Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic.

“Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "With the recognition of our strength in today's dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle."

Madison Logic enables growing middle-market companies and enterprises to leverage proprietary buyer intent signals to pinpoint and focus on their target accounts, activate data-driven programs across primary channels that revenue marketers rely on, and quantify the impact on business growth and pipeline opportunities. It recently announced the release of the ML Platform. It is a data-driven platform with multi-channel media activation, ML Insights, and account measurement platform. The data from these three independent signals provides global B2B marketers with a comprehensive view of companies demonstrating the highest purchase intent.

The Gartner Report evaluates seven vendors offering account-based marketing platforms based on their completeness of vision and ability to execute. According to Gartner, the Reports are made after rigorous, fact-based research in specific markets. They offer an analysis of how providers fare in the market by considering growth and distinct differentiation.

Providers are categorized into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The Critical Capabilities Report on which Madison Logic has got its highest score, gives in-depth insight into the product offerings of recognized members.

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Results Are In: AI-Powered Salesloft Rhythm Drives Meaningful Productivity and Revenue Outcomes for Global Sales Organizations

Business Wire | October 26, 2023

Salesloft, provider of the first and only global AI-powered revenue workflow platform, today announced performance metrics for sellers who have adopted Salesloft Rhythm, which launched in June 2023. Powered by a proprietary, patent-pending AI engine called Conductor AI, Rhythm translates buyer behavior into the most immediate and impactful seller actions in a single prioritized workflow customized to each seller. Tangible Results for Rhythm Users Despite its recent launch, customers are already seeing positive outcomes from using Rhythm. Trending data shows sellers who use Rhythm are more productive. Account executives are completing 39% more tasks per day post-Rhythm adoption, while sales and business development reps are seeing a 57% lift in productivity. These productivity gains provide sales leaders with the ability to deliver revenue outcomes with far greater predictability, a key requirement in today’s market as leaders balance both growth and profitability. 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It keeps me focused and it helps me close the deal. It’s a game changer for me.” "When I was an account executive, I spent at least 30 minutes of admin time per day figuring out my priorities," said Vedant Namboodiri, Global Sales Operations Manager at Cin7. “Now that our AEs have Salesloft Rhythm, this activity is automated for them. It’s brilliant. Not only is it brilliant for closing activities, but AEs are able to easily manage leads as well as opportunities through Rhythm. They know exactly what to focus on when they start their day. Rhythm leads them from task to task, every single one on the list. With Salesloft Rhythm, they’re able to spend their time where they make the most impact, which is in front of customers – not doing all the admin tasks that have historically hogged their time." Salesloft Expands Partner Ecosystem and Open API Salesloft also announced today 10 new partner integrations with Rhythm in Q4 2023, including LeanData, LeadIQ, Showpad, UserGems, Correlated, Reachdesk, Equilar, Trumpet, Influ2, and B2Brain. June launch integration partners included DocuSign, G2, Seismic, Vidyard and Highspot, with dozens more on the roadmap for 2024. Salesloft is also expanding its open API to now allow customers to connect and ingest data from internal systems into Rhythm, resulting in even greater workflow optimization and customer insights. Rhythm is the only workflow engine that connects to an expansive ecosystem, and it’s these same partner and customer integrations that are the key to unlocking the greatest insights, actions and outcomes from the Rhythm workflow. Here’s how: Rhythm ingests buyer signals from across the Salesloft platform and partner integrations. Conductor AI then ranks and prioritizes the next best step in their workflow based on importance and impact to give sellers a clear, comprehensive list of actions they can execute in the platform. Conductor AI is constantly learning what actions drive successful outcomes and re-prioritizes the Rhythm workflow in real time based on incoming signals. Salesloft Rhythm helps sales teams work more repeatably, more scalably and more successfully, said Ellie Fields, Chief Product and Engineering Officer at Salesloft. “In recent years selling became inundated with too many low-value tasks. Rhythm lets sellers focus on engaging with buyers while providing a proven workflow and the insights needed to drive customer outcomes with consistency and repeatability. It’s a signal-to-action engine that brings together all buying signals in one place, generating a list of actions prioritized by how likely the action is to progress deals. The result is that a seller can focus their time on what really matters.” Continued Salesloft Momentum in Europe Salesloft is also seeing significant growth and momentum in the European market. In the last three years, Salesloft quadrupled revenue from the market and welcomed more than 1,000 new Europe-based customers while growing employee headcount 5x in the region to support customer growth. In April 2023, Salesloft became the first Sales Engagement provider to introduce full platform localization in French, German and Spanish to better serve sellers and enterprise companies around the world. Salesloft also opened an engineering Center of Excellence in Warsaw, Poland in September 2023 and entered into a long-term lease for office space in London, which is set to open in December. Most recently, Salesloft hosted executives from hundreds of customer, prospect and partner companies at the Saleslove on Tour conference in London on October 17 and 18. 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