Marketing Ops: Why TOFU Matters to You Now More Than Ever

| June 20, 2016

Marketing Ops: Why TOFU Matters to You Now More Than Ever
The rise of the marketing operations (MOPs) profession has driven efficiency, new capabilities and a much more analytical and process-driven approach to marketing. MOPs’ biggest area of impact has been the enablement of demand generation and customer acquisition...

Spotlight

According to a 2014 benchmarking study from the Content Marketing Institute, 93% of organizations surveyed are using content marketing in some form or fashion, but only 44% of those have a defined content marketing strategy. It’s interesting to note that the study offered no definitions of ‘strategy


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Account-based marketing (ABM) is now a proven revenue driver for B2B marketers, although some organisations benefit more than others. With business ABM spending expected to climb in the coming year as the economy improves, it is more important than ever to put in place the tools and tactics that will set the stage for success. Demand Metric and MRP Prelytix, the first enterprise-class predictive ABM technology, will unveil new findings on Wednesday, July 28 at 1 p.m. ET / 10 a.m. PT during a live webinar. Participate in this session to be among the first to receive the insights and a personal copy of the report. Understand how an elite set of ABM programmes (25%) generate sign...

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Technology Advancement and Demand In Account-Based Advertising Software Market 2021-2026

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This Account-Based Advertising Software market research exhibits industrial analysis, growth factors, driving factors, and recent market trends, which will be extremely beneficial to the industry's newly entering major players. This Account-Based Advertising Software market study is crucial for them since it includes all of the profit-making aspects that play a significant role in driving the industry's growth. These elements include technical advancements, confrontations, and chances for participants, and current inclinations. One can obtain a complete evaluation of the market as well as a basic overview of the market's evolution. All of this data is presented in the form of an ...

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Uberflip has been recognised in the B2B Content Engagement Solution Report

Uberflip | July 23, 2021

Uberflip, the premier cloud-based content experience platform (CEP), announced today that it has been included in Forrester's Landscape Overview Report, New Tech: Content Engagement Solutions For B2B, Q3 2021. Uberflip was named to the growth stage segment and is one of six vendors identified that are solely focused on B2B customers. The paper delves into the burgeoning sector of content engagement solutions, which are in high demand as B2B marketers look for technology to help them attract, engage, and convert prospects. "What the B2B buyer cares about is material that helps them solve their problem," said Randy Frisch, Uberflip's co-founder and CMO. "R...

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Spotlight

According to a 2014 benchmarking study from the Content Marketing Institute, 93% of organizations surveyed are using content marketing in some form or fashion, but only 44% of those have a defined content marketing strategy. It’s interesting to note that the study offered no definitions of ‘strategy

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