Marketo and Leadspace Partner to Bring Account-Based Marketing Insights and Predictive Signals to Boost ABM Effectiveness

In conjunction with today's launch of Marketo ABM, Leadspace, the predictive analytics choice of four of the top five enterprise software companies, announced the integration of Leadspace Lead-to-Account Matching signals within Marketo. Marketers who use Marketo ABM and Leadspace will get even more actionable insight to drive successful ABM campaigns. Not only will the partnership help marketers better understand who engages with their campaigns, but those insights will help them find net-new decision makers.