ACCOUNT BASED DATA
6sense, ON24 | September 01, 2022
6sense, a leading sales and marketing technology company, is using ON24 (NYSE: ONTF) digital experiences to engage more customers and drive new business. With the ON24 Platform, 6sense leverages valuable audience data and powerful analytics to nurture relationships with new business prospects. Since partnering with ON24, 6sense has delivered digital experiences that significantly exceeded ROI expectations, improving productivity and generating millions in new pipeline.
“ON24 allows us to reach more potential customers and generate growth by measuring account progression and prioritizing high-quality leads,” said Grace Kleaveland Kupczak, digital strategy and growth marketing manager at 6sense. “With ON24’s valuable audience engagement data and analytics, we are enhancing our marketing and sales strategies to build stronger relationships with customers and prospects.”
6sense Revenue AI is an account engagement platform that helps business-to-business organizations achieve predictable revenue growth using the power of artificial intelligence, data, and machine learning to efficiently convert pipeline to revenue. ON24 Webcast Elite is a key part of the company’s marketing strategy to educate potential buyers and help sales teams prioritize accounts.
ON24 Webcast Elite allowed 6sense to easily scale its global demand generation activities, powering its various demo programs, outreach campaigns, and programmatic advertising. 6sense live events leverage custom branding, engagement-driving interactive console widgets, and seamless technology integrations to engage with clients and prospects more effectively.
The company integrates ON24 audience engagement data from polls, chats, downloadable content, and Q&A with their own data programs to measure account progression and engagement. These insights helped 6sense determine which leads were ready for a sales contact and more likely to convert to a new customer.
“Martech leaders like 6sense understand the power of audience data and how digital engagement effectively builds relationships and captures leads,” said Shalini Mitha, vice president of product marketing at ON24.
“Martech leaders like 6sense understand the power of audience data and how digital engagement effectively builds relationships and captures leads,” said Shalini Mitha, vice president of product marketing at ON24. “6sense is producing digital experiences that provide deep analytics and insights that lead to more meaningful customer interactions and revenue growth.”
The ON24 platform includes ON24 Webcast Elite, ON24 Go Live, ON24 Forums, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.
To learn how the ON24 platform enables 6sense to create unique webinars and digital content experiences that engage audiences, read their case study at https://www.on24.com/customer-stories/how-6sense-leverages-on24-to-create-winning-account-based-experiences.
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.
ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive revenue growth. ON24 serves more than 2,100 customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
Selling Signals, TechnologyAdvice | August 23, 2022
Selling Signals, an online publication for sales professionals, today announces its acquisition by TechnologyAdvice, a B2B media platform with the mission of creating opportunities for B2B technology buyers and vendors. This acquisition comes as part of TechnologyAdvice's purchase of Marc Waring Ventures – the lead investor in Selling Signals – which was finalized on July 6, 2022.
"We're excited to join TechnologyAdvice because of the opportunities it creates for our readership and team," says Evan Tarver, co-founder and CEO at Selling Signals.
"We're excited to join TechnologyAdvice because of the opportunities it creates for our readership and team," says Evan Tarver, co-founder and CEO at Selling Signals. "The mission and vision of TechnologyAdvice closely align with our own, and we look forward to collaborating with other media brands in their portfolio to grow our collective audience of B2B tech buyers."
The acquisition provides Selling Signals the resources to pursue its vision of becoming the go-to digital resource and community for sales professionals. Through this purchase, Selling Signals will also work directly with the TechnologyAdvice team to deliver the best information to technology buyers and vendors across its entire portfolio of online publications.
About Selling Signals
Selling Signals is an online publication with the mission of providing the most comprehensive and actionable advice for salespeople on the internet. We help our community of readers solve real problems through in-depth ultimate guides, how-to articles, and independent software reviews written by our editorial team of sales experts. Current topics include lead generation, lead nurturing, deal-closing, and sales software. Visit SellingSignals.com for more.
TechnologyAdvice is a leading B2B platform, delivering advice and facilitating connections between business technology decision-makers and the world's best technology companies. They have been listed in the Inc. 5000 list of America's fastest growing private companies six times, and are a six-time recipient of the annual Tennessee Top Workplaces awards. The TechnologyAdvice portfolio includes 20 digital media brands which connect over two million technology buyers with the world's best technology companies each year. For more information visit TechnologyAdvice.com.
BUYER INTENT DATA
Bombora, Intentsify | September 22, 2022
Bombora, the leading provider of B2B intent data solutions, and Intentsify™, the Intelligence Activation Platform and Demand Activation Programs provider, today announced Intentsify’s platform will automatically ingest Bombora’s Company Surge® intent data for all Intentsify customers to validate and further augment account intelligence. The partnership enhances go-to-market (GTM) strategies for B2B sales, marketing, and customer success teams.
Intentsify’s platform and solutions were built on the criticality of using multiple intent data sources to fuel increasingly sophisticated go-to-market (GTM) strategies. B2B organizations have traditionally struggled to manually stitch together disparate intent data feeds to gain the signal coverage and accuracy today’s dynamic strategies require. Numerous intent data source types, signal-tracking methods, and scoring models prevent users from digesting, synthesizing, and acting on the data while it’s still relevant.
By adding Bombora’s high-quality intent data, Intentsify strengthens intent signal coverage and accuracy, improving the account intelligence fueling customers’ GTM strategies. Bombora’s intent data comes from the world's largest consent-based data co-op, with buying signals across 5,000 websites and over 4 million companies. As a result, Intentsify customers benefit from next-level buyer and account intelligence that they can quickly activate across a range of use cases.
“We’ve had great success using Intentsify to synthesize multiple intent data sources into account intelligence that we can quickly activate across demand programs,” said Stephanie Williams, Senior Manager of Corporate Campaigns at Sysdig. “And we’re really excited about Intentsify’s new partnership with Bombora—it’ll make the intelligence fueling our strategies that much more powerful and effective.”
Whether through Intentsify’s Demand Activation Programs or one of the numerous other use cases supported by Intentsify’s Intelligence Activation Platform, the addition of Company Surge® data enables Intentsify customers to plan and execute their strategies more efficiently and effectively, scaling revenue contribution and customer satisfaction while saving time and budget.
“From day one, Intentsify operated on the belief that every intent signal brings value to our customers,” said Intentsify CEO, Marc Laplante.
“From day one, Intentsify operated on the belief that every intent signal brings value to our customers,” said Intentsify CEO, Marc Laplante. “We set out on a path to capture as many intent signals as possible, help make sense of them for our customers’ various needs, and enable them to quickly act on the resulting account intelligence. By adding Bombora’s powerful Company Surge® data to Intentsify’s existing array of native intent sources, our customers benefit from the most comprehensive data-driven demand generation and digital advertising products on the market today.”
“We’ve seen growing demand for intent data and signals, but continue to see some sales and marketing organizations struggle to convert insights into actions,” said Erik Matlick, CEO and co-founder of Bombora. “Intentsify has helped solve this problem, making it easier for B2B companies to monitor intent across their target accounts and then act quickly. This helps sales and marketing better engage with in-market prospects and leads to much greater results. We’re excited to integrate with this solution and make these efforts seamless for marketers and sellers.”
To learn more about the integration, visit https://bombora.com/integration/intentsify/.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.