CORE ABM

MeritB2B Rebrands as Anteriad

Anteriad | April 04, 2022

MeritB2B Rebrands as Anteriad
On March 31, MeritB2B announced rebranding as Anteriad at their annual PowerB2B Growth Summit in Austin, TX. It aims to position itself as a trailblazer in B2B marketing. The name Anteriad means ‘pointing forward’, a correct representation of the company’s forward-looking approach. The new branding emphasizes the company’s positive momentum.

“Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad.

“Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad. “I’m thrilled to launch our new name and brand at PowerB2B, our first major event since 2019, and the beginning of a new era in B2B marketing leadership.”

Anteriad is a combination of MeritB2B and recently acquired True Influence and other strategic acquisitions in the B2B marketing domain. It will offer a suite of best-in-class services such as full-funnel demand generation, market-leading intent, marketing cloud technology, programmatic data, and audience solutions. These services will be powered by the industry’s most comprehensive B2B data.

“We chose to announce our new brand at the PowerB2B Growth Summit because the event is all about using best-in-class solutions to take the lead in B2B marketing, a perfect complement to the ethos behind our new positioning. We’re thrilled to be hosting such an incredible group of marketing leaders, and are excited for what the future holds,” said Dee Blohm, SVP Marketing at Anteriad.

At the Power B2B Growth Summit, marketing leaders from companies like Kustomer, which was recently acquired by Meta, The Channel Company, Infinite Electronics, and MKTG2.U. Executives from leading B2B marketing teams at companies like Amazon, SAP, and Microsoft were at the Summit.

Spotlight

"In this infographic, you’ll find out how to use the right tools, create appropriate content, and work with the right people-not only to help generate new revenue, but also retain current clients. Despite the hype, account-based marketing is really nothing new. So what’s changed? When it gets down to it, it’s simply a matter of taking the old methodologies and pairing them with new technology. The result? Reaching the right people at the right time."

Spotlight

"In this infographic, you’ll find out how to use the right tools, create appropriate content, and work with the right people-not only to help generate new revenue, but also retain current clients. Despite the hype, account-based marketing is really nothing new. So what’s changed? When it gets down to it, it’s simply a matter of taking the old methodologies and pairing them with new technology. The result? Reaching the right people at the right time."

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