CORE ABM

MeritB2B Rebrands as Anteriad

Anteriad | April 04, 2022

MeritB2B Rebrands as Anteriad
On March 31, MeritB2B announced rebranding as Anteriad at their annual PowerB2B Growth Summit in Austin, TX. It aims to position itself as a trailblazer in B2B marketing. The name Anteriad means ‘pointing forward’, a correct representation of the company’s forward-looking approach. The new branding emphasizes the company’s positive momentum.

“Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad.

“Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad. “I’m thrilled to launch our new name and brand at PowerB2B, our first major event since 2019, and the beginning of a new era in B2B marketing leadership.”

Anteriad is a combination of MeritB2B and recently acquired True Influence and other strategic acquisitions in the B2B marketing domain. It will offer a suite of best-in-class services such as full-funnel demand generation, market-leading intent, marketing cloud technology, programmatic data, and audience solutions. These services will be powered by the industry’s most comprehensive B2B data.

“We chose to announce our new brand at the PowerB2B Growth Summit because the event is all about using best-in-class solutions to take the lead in B2B marketing, a perfect complement to the ethos behind our new positioning. We’re thrilled to be hosting such an incredible group of marketing leaders, and are excited for what the future holds,” said Dee Blohm, SVP Marketing at Anteriad.

At the Power B2B Growth Summit, marketing leaders from companies like Kustomer, which was recently acquired by Meta, The Channel Company, Infinite Electronics, and MKTG2.U. Executives from leading B2B marketing teams at companies like Amazon, SAP, and Microsoft were at the Summit.

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Spotlight

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CORE ABM

Perform[cb] Enhances Marketer User Experience in Outcome-based MarTech

Perform[cb] | January 23, 2023

Perform[cb], an industry leader in outcome-based marketing (OBM), recently unveiled a redesigned user experience for marketers on their proprietary client acquisition platform. Within the UI, marketers can now easily navigate campaign insights, analyze real-time performance data, and discover endless improvement possibilities. With rich data, new widgets, and comprehensive visuals at their fingertips, Perform[cb]'s dashboard is designed to provide marketers with the tools they need to grow client acquisition strategically. Dynamic custom reporting, click-and-conversion granular reporting, and drill-down reporting are among this new interface's highly anticipated reporting features. With additional campaign analytics and transparency, unrivaled account support, and integrations for seamless operation, marketers can now tie their ROAS straight into Perform[cb]'s platform. This has been built into their existing award-winning technology suite, which includes a curated partner marketplace and patent-protected fraud prevention. Lee Aho, EVP of Marketers, says, "Having an in-depth, client-focused tech stack sets Perform[cb] apart from the rest. Our proprietary technology capabilities act as the engine that powers our marketers to acquire customers strategically, safely, and at massive scale - we refer to this as 'always-on ROAS'." He added, "As we look to the future of PCB, our innovative Outcome Engine development team will continue to deliver strategic optimizations and data-driven insights to exceed all marketers' KPIs." (Source – GlobeNewswire) Perform[cb]'s technology platform was launched in 2015 and has since evolved into the sophisticated platform that powers the company's Outcome Engine. With 175K data points examined every second and built on direct input from marketers and affiliate partners, this technology is an always-on solution matched with every brand's KPIs. About Perform[cb] Perform[cb] is one of the leaders in the outcome-based marketing industry, as it has been ranked the #1 CPA Network Worldwide since 2015 and is an award-winning affiliate management agency. It was founded in 2002 as Clickbooth. Its exponential organic growth enabled it to execute a series of strategic acquisitions, each providing distinct outcome-based marketing solutions for marketers and publisher partners. As a result, the outcome engine is the first full-funnel digital customer acquisition toolkit for marketers worldwide. The outcome engine completely reinvents how marketers acquire consumers by combining a brilliant customer acquisition platform (CAP) with a vast array of professional services and a meticulously curated marketplace.

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6sense Ranked Number 130 Fastest-Growing Company in North America on the 2022 Deloitte Technology Fast 500™

6sense | November 23, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, announced it ranked 130 on the 2022 Deloitte Technology Fast 500™, a ranking of the 500 most innovative, fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 28th year. During this time period, 6sense grew by 1,134% from 2018 to 2021. “Our place on the Deloitte Fast 500 is an exciting milestone to celebrate. Our growth underscores the hard work and dedication of a stellar global team that believes in our mission to transform the way revenue-driving teams operate in a modern sales environment,” said Jason Zintak, 6sense CEO. “Our place on the Deloitte Fast 500 is an exciting milestone to celebrate. Our growth underscores the hard work and dedication of a stellar global team that believes in our mission to transform the way revenue-driving teams operate in a modern sales environment,” said Jason Zintak, 6sense CEO. “Every day, our team continues to deliver a best-in-class platform to our customers who understand the strategic importance of innovation, especially in the world of revenue technology.” Winners of the Deloitte Technology Fast 500 awards are determined by their percentage of revenue growth from 2018 to 2021. 6sense recently announced four consecutive years of 100% plus revenue growth. Zintak credits an obsession with delivering customer value, the company’s mission to transform the B2B buying and selling experience, and a talented team focused on execution with its growth. Leading the RevTech Revolution, only 6sense Revenue AI™ provides the necessary data and insights, native applications, and a connected ecosystem to unite and power sales and marketing teams. Recently launched 6sense Conversational Email™ provides further pipeline-generating support leveraging AI models, pre-intent and intent data, and predictive analytics to convert leads to sales meetings at scale. “6sense continues to solve pipeline challenges that other technologies can’t handle on a large scale. The 6sense Revenue AI platform gives revenue teams the insights they need to quickly bring value back to the business, said Viral Bajaria, 6sense CTO and Co-founder. “I’m very proud of how our team stays focused and works so hard to make a huge difference in how our customers use our platform so successfully.” Find the full list of the Deloitte Technology Fast 500™ rankings here. Learn more: Stay updated with announcements at the 6sense Newsroom Follow 6sense on LinkedIn and Twitter About the 2022 Deloitte Technology Fast 500™ Now in its 28th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021. In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America. About Deloitte­ Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Our people come together for the greater good and work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthier society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Building on more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s more than 345,000 people worldwide connect for impact at www.deloitte.com.

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Former LinkedIn and Google Executive Joins Vidyard to Transform B2B Sales

Vidyard | January 12, 2023

On January 11, 2023, Vidyard, the leading video solutions provider for marketing and sales professionals, has appointed Jonathan Lister as Chief Operating Officer (COO) to lead its worldwide go-to-market teams. His guidance will be necessary as Vidyard continues to develop the top video solution for sales and adheres to its goal of assisting go-to-market professionals in engaging and delighting their clients in a digital-first business environment. Jonathan spent over a decade at LinkedIn, most recently as VP of Global Sales Solutions, where he oversaw their Sales Solutions team. The team's objective was to inspire sales professionals to put their customers first and to develop trustworthy and valued buyer-seller relationships. Jonathan formerly served as the Country Manager for Google Canada and held numerous leadership roles at AOL. Michael Litt, co-founder and CEO of Vidyard, stated, "His unique experience as a global leader at LinkedIn will be a tremendous asset as we build on our mission to empower every go-to-market professional with the tools and knowledge they need to be successful in the new era of digital customer communication." (Source: Businesswire) Lister joins Vidyard after a successful year in which video became a new growth engine for thousands of sales teams. According to Demand Metric's 2022 State of Video Report, 82% of go-to-market teams say video is becoming essential in communicating with customers, and 70% of sales representatives say video converts better than any other kind of content. New product offerings make it easier for more sellers to send professional videos. In addition, Vidyard users may now take advantage of the following new features: Video Templates Salesloft Insights Integration Enhanced Editing Community-Contributed Templates Sales Feed Learning Hub Video Chapters About Vidyard Vidyard is a video platform for sales and marketing. Over 250,000 businesses utilize its video messaging and hosting solutions to better connect with their consumers and prospects. It helps organizations in high-tech, SaaS, financial services, professional services, and other sectors alter their approach to remote sales, marketing, and customer care via asynchronous video. The platform is used by global leaders and industry pioneers on the Fortune 500 list and beyond to drive their video strategy and convert viewers into customers.

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