MeritB2B Rebrands as Anteriad

Anteriad | April 04, 2022 | Read time : 02:41 min

On March 31, MeritB2B announced rebranding as Anteriad at their annual PowerB2B Growth Summit in Austin, TX. It aims to position itself as a trailblazer in B2B marketing. The name Anteriad means ‘pointing forward’, a correct representation of the company’s forward-looking approach. The new branding emphasizes the company’s positive momentum.

“Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad.

“Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning directly reflects our focus on being uniquely able to provide our customers the solutions they need to get ahead and take the lead,” said Rob Sanchez, CEO at Anteriad. “I’m thrilled to launch our new name and brand at PowerB2B, our first major event since 2019, and the beginning of a new era in B2B marketing leadership.”

Anteriad is a combination of MeritB2B and recently acquired True Influence and other strategic acquisitions in the B2B marketing domain. It will offer a suite of best-in-class services such as full-funnel demand generation, market-leading intent, marketing cloud technology, programmatic data, and audience solutions. These services will be powered by the industry’s most comprehensive B2B data.

“We chose to announce our new brand at the PowerB2B Growth Summit because the event is all about using best-in-class solutions to take the lead in B2B marketing, a perfect complement to the ethos behind our new positioning. We’re thrilled to be hosting such an incredible group of marketing leaders, and are excited for what the future holds,” said Dee Blohm, SVP Marketing at Anteriad.

At the Power B2B Growth Summit, marketing leaders from companies like Kustomer, which was recently acquired by Meta, The Channel Company, Infinite Electronics, and MKTG2.U. Executives from leading B2B marketing teams at companies like Amazon, SAP, and Microsoft were at the Summit.

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How to unify contact center silos with AI

Welcome to CX Unplugged, where we talk about everything customer experience-related. Today, in this video, we will show you three ways that artificial intelligence can help you unify point solution silos in your contact center.

Firstly, AI can help you deliver customer experiences that feel personal and authentic, even as your business scales. Your customers want to feel heard and supported, no matter how they choose to reach out to you - it could be through social media, email, phone or any other channel. With conversational AI, you can keep the conversation going seamlessly and respond to customers in a way that feels human and helpful, almost as if they were chatting with a real person all along.

Secondly, using AI to identify customer intent can help you get a better understanding of what your customers really want and provide them with faster and more effective responses. Don't settle for just collecting data from individual channels - use AI to truly connect with your customers and exceed their expectations.

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