ACCOUNT BASED ANALYTICS

Metadata Awarded Its 4th and 5th Patents for Their MarTech

Metadata | February 07, 2022

On February 2, Metadata.io announced that they had received two new patents from The United States Patent and Trademark Office (USPTO) for their marketing technology that automates mundane but critical B2B marketing tasks. Metadata.io is the first demand generation platform for B2B marketers. It helps B2B marketers build highly targeted audiences across different channels.

The platform launched a high volume of campaign experiments and optimizes the ones that drive efficient revenue automatically. Metadata currently serves over 170 customers that benefit from the platform. It aims to take marketers closer to revenue. These new patents will boost the performance of the existing campaigns platform and provide the capability to establish new technology integrations. It will also enable new marketing strategies using a ‘playbook’ concept.

“These patents are taking a step beyond a simple instruction manual to help customize and execute new marketing strategies based on a particular customer’s needs,” said Gil Allouche, CEO, Metadata.

“These patents are taking a step beyond a simple instruction manual to help customize and execute new marketing strategies based on a particular customer’s needs,” said Gil Allouche, CEO, Metadata. “We’re building a platform that allows revenue marketers to automatically run completely pre-optimized programs that apply proven B2B marketing best practices and playbooks across channels and technologies.”

The first of the two patents was granted for proactive marketing technology. It ingests a customer’s historical data from across different channels and technologies. It understands the customer’s expectations and recommends the next step marketing strategies to get the best outcome efficiently.

The second patent was granted for Metadata’s use of templates and playbooks. They are digitally embedded into the platform and will apply B2B marketing best-practice strategies to the customer’s campaigns and technology integrations.

“Historically, AI has been more of a novelty. Now, it’s embedded everywhere in our personal lives,” said Allouche. “It’s innate – we trust it without question when we need directions or groceries at our door. On the business side, however, we are only on the brink of its possibilities. But the technology is here, and ready to be leveraged.”

Spotlight

Account-Based Marketing (ABM) is a marketing tactic that concentrates resources on target accounts. It leverages personalized campaigns on multiple channels designed to engage each account and uses messages that are highly targeted to the specific attributes and needs of the account. There are many fundamentals to consider, such as account planning and mapping, sales and marketing alignment, and metrics. In this video, your hosts, Corinne and Carlotta, will provide you with the tools you need to kick-start your ABM strategy!

Spotlight

Account-Based Marketing (ABM) is a marketing tactic that concentrates resources on target accounts. It leverages personalized campaigns on multiple channels designed to engage each account and uses messages that are highly targeted to the specific attributes and needs of the account. There are many fundamentals to consider, such as account planning and mapping, sales and marketing alignment, and metrics. In this video, your hosts, Corinne and Carlotta, will provide you with the tools you need to kick-start your ABM strategy!

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