MOI Global acquires ABM specialists ALIAS as it eyes APAC growth

B2B agency MOI Global has acquired specialist account-based marketing agency ALIAS Partners. The acquisition promises to ramp up the two agencies’ shared belief in insights-led creative strategy, and will merge the considerable ABM forces of both agencies, enabling MOI to use its fully integrated, global scale to strengthen and expand the proven account-based experience (ABX) methodology of ALIAS.
MOI’s capabilities in digital and data intelligence, as well as its existing ABM technology partnerships, will further bolster the agency’s offerings. Its offices in Singapore, UK and Middle East will provide local support, management and knowledge for ALIAS' global collective of ABM experts, technology partners and integrated capabilities.